Middle East & Africa Men'S Underwear Market Size & Outlook
- Consumer Goods
- Clothing, Footwear & Accessories
- Men's Underwear Market Outlook
- Clothing, Footwear & Accessories
Global Market
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MEA men's underwear market highlights
- The MEA men's underwear market generated a revenue of USD 2,852.8 million in 2025.
- The market is expected to grow at a CAGR of 5.4% from 2026 to 2033.
- In terms of segment, cotton was the largest revenue generating fabric in 2025.
- Modal is the most lucrative fabric segment registering the fastest growth during the forecast period.
- Country-wise, Saudi Arabia is expected to register the highest CAGR from 2026 to 2033.
MEA data book summary
| Market revenue in 2025 | USD 2,852.8 million |
| Market revenue in 2033 | USD 4,299.0 million |
| Growth rate | 5.4% (CAGR from 2026 to 2033) |
| Largest segment | Cotton |
| Fastest growing segment | Modal |
| Historical data covered | 2021 - 2024 |
| Base year for estimation | 2025 |
| Forecast period covered | 2026 - 2033 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Cotton, Polyester, Nylon, Modal |
| Key market players worldwide | PVH Corp, Hanesbrands Inc, Ralph Lauren Corp Class A, Levi Strauss & Co Class A, American Eagle Outfitters Inc, Hugo Boss AG, Berkshire Hathaway Inc Class A, Jockey International, Naked Brand Group, Perry Ellis Menswear LLC |
Other key industry trends
- In terms of revenue, MEA region accounted for 6.7% of the global men's underwear market in 2025.
- Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2033.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 30,507.7 million by 2033.
Boxer briefs emerged as the largest segment in terms of market revenue share in 2021. Large physiques among African males witness an increasing need for ample-spaced underpants, thus boxer briefs project the highest penetration among consumers in the region.
Trunks have become popular among the types of underwear male audiences prefer since trunks resemble both briefs and boxer briefs. The cotton fabric segment emerged as the largest segment in 2021.
This can be attributed to the ample room availability with added support and coverage for large physique males in the African regions that are widely adopting these products, thereby increasing growth prospects for the category.
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Publish Date: Jun 17, 2026
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Men's Underwear Market Scope
Men's Underwear Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Levi Strauss & Co Class A | View profile | 19,100 | 1155 Battery Street, San Francisco, CA, United States, 94111 | www.levistrauss.com |
| PVH Corp | View profile | 29,000 | 285 Madison Avenue, New York, NY, United States, 10017 | www.pvh.com |
| Ralph Lauren Corp Class A | View profile | 23,400 | 650 Madison Avenue, New York, NY, United States, 10022 | www.ralphlauren.com |
| Hanesbrands Inc | View profile | 48,000 | 1000 East Hanes Mill Road, Winston-Salem, NC, United States, 27105 | www.hanes.com |
| Berkshire Hathaway Inc Class A | View profile | 396,500 | 3555 Farnam Street, Omaha, NE, United States, 68131 | www.berkshirehathaway.com |
| American Eagle Outfitters Inc | View profile | 43,100 | 77 Hot Metal Street, Pittsburgh, PA, United States, 15203-2329 | www.aeo-inc.com |
| Hugo Boss AG | View profile | 18,738 | Dieselstrasse 12, Metzingen, Germany, 72555 | www.hugoboss.com |
| Jockey International | View profile | 5001-10000 | Kenosha, Wisconsin, United States, North America | www.jockey.com |
| Naked Brand Group | View profile | - | Alexandria, New South Wales, Australia, Oceania | www.nakedbrands.com/ |
| Perry Ellis Menswear LLC | View profile | - | New York, New York, United States, North America | perryellis.com |
Middle East & Africa Men's Underwear Market Outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Men's Underwear Market Outlook will help companies and investors design strategic landscapes.
Cotton was the largest segment with a revenue share of 72.88% in 2025.
Horizon Databook has segmented the Middle East & Africa men's underwear market based on cotton, polyester, nylon, modal covering the revenue growth of each sub-segment from 2021 to 2033.
Boxer briefs emerged as the largest segment in terms of market revenue share in 2021. Large physiques among African males witness an increasing need for ample-spaced underpants, thus boxer briefs project the highest penetration among consumers in the region.
Trunks have become popular among the types of underwear male audiences prefer since trunks resemble both briefs and boxer briefs. The cotton fabric segment emerged as the largest segment in 2021.
This can be attributed to the ample room availability with added support and coverage for large physique males in the African regions that are widely adopting these products, thereby increasing growth prospects for the category.
- Middle East & Africa Men'S Underwear Market Fabric Outlook (Revenue, USD Million , 2021-2033)
- Cotton
- Polyester
- Nylon
- Others
- Modal
- Middle East & Africa Men'S Underwear Market Type Outlook (Revenue, USD Million , 2021-2033)
- Boxer Brief
- Trunks
- Others
- Briefs
- Boxers
- Middle East & Africa Men'S Underwear Market Price Outlook (Revenue, USD Million , 2021-2033)
- < USD 10
- 10 to Less than 20 USD
- 20 to 30 USD
- >USD 30
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Horizon Databook provides a detailed overview of continent-level data and insights on the Middle East & Africa Men's Underwear Market Outlook, including forecasts for subscribers. This continent databook contains high-level insights into Middle East & Africa Men's Underwear Market Outlook from 2021 to 2033, including revenue numbers, major trends, and company profiles.
Middle East Africa Men'S Underwear Market, 2021-2033 (US$M)
MEA men's underwear market statistics, by fabric, 2021-2033 (US$M)
