Latin America Men'S Underwear Market Size & Outlook
The men's underwear market in Latin America is expected to reach a projected revenue of US$ 2,723.2 million by 2033. A compound annual growth rate of 5.1% is expected of Latin America men's underwear market from 2026 to 2033.
The Latin America men's underwear market generated a revenue of USD 1,844.6 million in 2025.
The market is expected to grow at a CAGR of 5.1% from 2026 to 2033.
In terms of segment, cotton was the largest revenue generating fabric in 2025.
Modal is the most lucrative fabric segment registering the fastest growth during the forecast period.
Country-wise, Brazil is expected to register the highest CAGR from 2026 to 2033.
Latin America data book summary
Market revenue in 2025
USD 1,844.6 million
Market revenue in 2033
USD 2,723.2 million
Growth rate
5.1% (CAGR from 2026 to 2033)
Largest segment
Cotton
Fastest growing segment
Modal
Historical data covered
2021 - 2024
Base year for estimation
2025
Forecast period covered
2026 - 2033
Quantitative units
Revenue in USD million
Market segmentation
Cotton, Polyester, Nylon, Modal
Key market players worldwide
PVH Corp, Hanesbrands Inc, Ralph Lauren Corp Class A, Levi Strauss & Co Class A, American Eagle Outfitters Inc, Hugo Boss AG, Berkshire Hathaway Inc Class A, Jockey International, Naked Brand Group, Perry Ellis Menswear LLC
Other key industry trends
In terms of revenue, Latin America region accounted for 4.3% of the global men's underwear market in 2025.
Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2033.
Asia Pacific is the fastest growing regional market and is projected to reach USD 30,507.7 million by 2033.
Rising demand for plus-size men’s underwear is supporting the market growth in the region. Along with changing social dynamics and buying power, men have also become more aware of brands in the intimate apparel market.
In response, manufacturers operating in the regional men's underwear market are largely focusing on developing comfortable and personalized underwear in various patterns and designs to cater to the changing consumer needs. These efforts are expected to boost the regional market over the forecast period.
Boxer briefs emerged as the largest type segment and accounted for the largest market revenue share in 2021. This product covers one-third portion of the thighs without bunching or riding up. A higher adoption rate among obese individuals is driving the demand for boxer briefs in the region.
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Men's Underwear Market Outlook will help companies and investors design strategic landscapes.
Cotton was the largest segment with a revenue share of 72.19% in 2025.
Horizon Databook has segmented the Latin America men's underwear market based on cotton, polyester, nylon, modal covering the revenue growth of each sub-segment from 2021 to 2033.
Rising demand for plus-size men’s underwear is supporting the market growth in the region. Along with changing social dynamics and buying power, men have also become more aware of brands in the intimate apparel market.
In response, manufacturers operating in the regional men's underwear market are largely focusing on developing comfortable and personalized underwear in various patterns and designs to cater to the changing consumer needs. These efforts are expected to boost the regional market over the forecast period.
Boxer briefs emerged as the largest type segment and accounted for the largest market revenue share in 2021. This product covers one-third portion of the thighs without bunching or riding up. A higher adoption rate among obese individuals is driving the demand for boxer briefs in the region.
Latin America Men'S Underwear Market Fabric Outlook (Revenue, USD Million , 2021-2033)
Cotton
Polyester
Nylon
Others
Modal
Latin America Men'S Underwear Market Type Outlook (Revenue, USD Million , 2021-2033)
Boxer Brief
Trunks
Others
Briefs
Boxers
Latin America Men'S Underwear Market Price Outlook (Revenue, USD Million , 2021-2033)
< USD 10
10 to Less than 20 USD
20 to 30 USD
>USD 30
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Horizon Databook provides a detailed overview of continent-level data and insights on the Latin America Men's Underwear Market Outlook, including forecasts for subscribers. This continent databook contains high-level insights into Latin America Men's Underwear Market Outlook from 2021 to 2033, including revenue numbers, major trends, and company profiles.
Latin America Men'S Underwear Market, 2021-2033 (US$M)