U.S. Men'S Underwear Market Size & Outlook, 2026-2033
- Consumer Goods
- Clothing, Footwear & Accessories
- Men's Underwear Market Outlook
- Clothing, Footwear & Accessories
Global Market
Related Markets
Ask a question about the men's underwear market
U.S. men's underwear market highlights
- The U.S. men's underwear market generated a revenue of USD 7,672.5 million in 2025 and is expected to reach USD 12,213.9 million by 2033.
- The U.S. market is expected to grow at a CAGR of 6.1% from 2026 to 2033.
- In terms of segment, cotton was the largest revenue generating fabric in 2025.
- Modal is the most lucrative fabric segment registering the fastest growth during the forecast period.
Men's underwear market data book summary
| Market revenue in 2025 | USD 7,672.5 million |
| Market revenue in 2033 | USD 12,213.9 million |
| Growth rate | 6.1% (CAGR from 2026 to 2033) |
| Largest segment | Cotton |
| Fastest growing segment | Modal |
| Historical data | 2021 - 2024 |
| Base year | 2025 |
| Forecast period | 2026 - 2033 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Cotton, Polyester, Nylon, Modal |
| Key market players worldwide | PVH Corp, Hanesbrands Inc, Ralph Lauren Corp Class A, Levi Strauss & Co Class A, American Eagle Outfitters Inc, Hugo Boss AG, Berkshire Hathaway Inc Class A, Jockey International, Naked Brand Group, Perry Ellis Menswear LLC |
Other key industry trends
- In terms of revenue, U.S. accounted for 17.9% of the global men's underwear market in 2025.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2033.
- In North America, U.S. men's underwear market is projected to lead the regional market in terms of revenue in 2033.
- Canada is the fastest growing regional market in North America and is projected to reach USD 1,657.0 million by 2033.
Increasing awareness about personal hygiene among the male population of the U.S. is likely to propel market growth over the forecast period. According to a 2020 Hunk USA survey, around 36% of men in the U.S. generally buy new underwear at least once every three months.
The increasing focus of manufacturers on this category and growing availability of products in different colors, prints, and fabrics is supporting market growth. According to The NPD Group, the men’s underwear growth was driven primarily by boxer briefs and boxer silhouettes, with boxer briefs grabbing 64% of the dollar share in 2020.
No credit card required*
Publish Date: Jun 17, 2026
Customize the Report
20% free customization
- Include
- Countries, segments, points
- Tailor
- To your product definition
- Extend
- Deeper competitor detail
- Or
- A fully bespoke study
Horizon in a snapshot
- 30K+ Global Market Reports
- 120K+ Country Reports
- 1.2M+ Market Statistics
- 200K+ Company Profiles
- Industry insights and more
Men's Underwear Market Scope
Men's Underwear Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Levi Strauss & Co Class A | View profile | 19,100 | 1155 Battery Street, San Francisco, CA, United States, 94111 | www.levistrauss.com |
| PVH Corp | View profile | 29,000 | 285 Madison Avenue, New York, NY, United States, 10017 | www.pvh.com |
| Ralph Lauren Corp Class A | View profile | 23,400 | 650 Madison Avenue, New York, NY, United States, 10022 | www.ralphlauren.com |
| Hanesbrands Inc | View profile | 48,000 | 1000 East Hanes Mill Road, Winston-Salem, NC, United States, 27105 | www.hanes.com |
| Berkshire Hathaway Inc Class A | View profile | 396,500 | 3555 Farnam Street, Omaha, NE, United States, 68131 | www.berkshirehathaway.com |
| American Eagle Outfitters Inc | View profile | 43,100 | 77 Hot Metal Street, Pittsburgh, PA, United States, 15203-2329 | www.aeo-inc.com |
| Hugo Boss AG | View profile | 18,738 | Dieselstrasse 12, Metzingen, Germany, 72555 | www.hugoboss.com |
| Jockey International | View profile | 5001-10000 | Kenosha, Wisconsin, United States, North America | www.jockey.com |
| Naked Brand Group | View profile | - | Alexandria, New South Wales, Australia, Oceania | www.nakedbrands.com/ |
| Perry Ellis Menswear LLC | View profile | - | New York, New York, United States, North America | perryellis.com |
U.S. Men's Underwear Market Outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Men's Underwear Market Outlook will help companies and investors design strategic landscapes.
Cotton was the largest segment with a revenue share of 68.35% in 2025.
Horizon Databook has segmented the U.S. men's underwear market based on cotton, polyester, nylon, modal covering the revenue growth of each sub-segment from 2021 to 2033.
Increasing awareness about personal hygiene among the male population of the U.S. is likely to propel market growth over the forecast period. According to a 2020 Hunk USA survey, around 36% of men in the U.S. generally buy new underwear at least once every three months.
The increasing focus of manufacturers on this category and growing availability of products in different colors, prints, and fabrics is supporting market growth. According to The NPD Group, the men’s underwear growth was driven primarily by boxer briefs and boxer silhouettes, with boxer briefs grabbing 64% of the dollar share in 2020.
- U.S. Men'S Underwear Market Fabric Outlook (Revenue, USD Million , 2021-2033)
- Cotton
- Polyester
- Nylon
- Others
- Modal
- U.S. Men'S Underwear Market Type Outlook (Revenue, USD Million , 2021-2033)
- Boxer Brief
- Trunks
- Others
- Briefs
- Boxers
- U.S. Men'S Underwear Market Price Outlook (Revenue, USD Million , 2021-2033)
- < USD 10
- 10 to Less than 20 USD
- 20 to 30 USD
- >USD 30
Reasons to subscribe to Men's Underwear Market Outlook databook
- Access to comprehensive data: Horizon Databook provides over 1 million market statistics and 20,000+ reports, offering extensive coverage across various industries and regions.
- Informed decision making: Subscribers gain insights into market trends, customer preferences, and competitor strategies, empowering informed business decisions.
- Cost-Effective solution: It's recognized as the world's most cost-effective market research database, offering high ROI through its vast repository of data and reports.
- Customizable reports: Tailored reports and analytics allow companies to drill down into specific markets, demographics, or product segments, adapting to unique business needs.
- Strategic advantage: By staying updated with the latest market intelligence, companies can stay ahead of competitors, anticipate industry shifts, and capitalize on emerging opportunities.
Target buyers of Men's Underwear Market Outlook databook
- Our clientele includes a mix of Men's Underwear Market Outlook companies, investment firms, advisory firms & academic institutions.
- 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
- Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
- The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the U.S. Men's Underwear Market Outlook, including forecasts for subscribers. This country databook contains high-level insights into U.S. Men's Underwear Market Outlook from 2021 to 2033, including revenue numbers, major trends, and company profiles.
U.S. Men'S Underwear Market, 2021-2033 (US$M)
U.S. men's underwear market statistics, by fabric, 2021-2033 (US$M)
