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Australia Sports Equipment Market Size & Outlook, 2026-2033

The sports equipment market in Australia is expected to reach a projected revenue of US$ 22,739.3 million by 2033. A compound annual growth rate of 8.8% is expected of Australia sports equipment market from 2026 to 2033.

  • Consumer Goods
    • Sporting Goods
      • sports equipment market
Revenue, 2025 (US$M)
$11,682.4
Estimate, 2026 (US$M)
$12,588.2
Forecast, 2033 (US$M)
$22,739.3
CAGR, 2026 - 2033
8.8%
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Australia sports equipment market highlights

  • The Australia sports equipment market generated a revenue of USD 11,682.4 million in 2025 and is expected to reach USD 22,739.3 million by 2033.
  • The Australia market is expected to grow at a CAGR of 8.8% from 2026 to 2033.
  • In terms of segment, ball games was the largest revenue generating product in 2025.
  • Fitness/Strength equipment is the most lucrative product segment registering the fastest growth during the forecast period.


Sports equipment market data book summary

Market revenue in 2025USD 11,682.4 million
Market revenue in 2033USD 22,739.3 million
Growth rate8.8% (CAGR from 2026 to 2033)
Largest segmentBall games
Fastest growing segmentFitness/Strength equipment
Historical data2021 - 2024
Base year2025
Forecast period2026 - 2033
Quantitative unitsRevenue in USD million
Market segmentationBall over net games, Ball games, Fitness/Strength equipment, Athletic training equipment
Key market players worldwideAdidas AG, Amer Sports Inc, Topgolf Callaway Brands Corp, Sumitomo Rubber Industries Ltd, Nike Inc Class B, Puma SE, Mizuno Corp, Frasers Group PLC, Under Armour Inc Class A, Yonex Co Ltd


Other key industry trends

  • In terms of revenue, Australia accounted for 2.8% of the global sports equipment market in 2025.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2033.
  • In Asia Pacific, China sports equipment market is projected to lead the regional market in terms of revenue in 2033.
  • India is the fastest growing regional market in Asia Pacific and is projected to reach USD 50,899.3 million by 2033.

The demand for sports equipment in Australia is driven by factors such as the popularity of different sports and physical activities, the availability of outdoor spaces, and the overall health and fitness trends in the country. Some of the most popular sports in Australia are football (soccer), cricket, rugby, tennis, and swimming. 

Sports play a significant role in the Australian culture, with many Australians actively participating in and following various sports such as cricket, rugby, hockey, and football. Also, the children are actively engaging in outdoor sports, and the participation rates have increased over recent years. 

There has been a significant increase in boys' participation in the 0-14 age category. This scenario will propel the demand for sports equipment among children. In recent years, there has also been a growing interest in fitness and wellness activities such as yoga, Pilates, and CrossFit, which has led to an increased demand for related sports equipment and gear.

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Sports Equipment Market Companies

NameProfile# EmployeesHQWebsite
Topgolf Callaway Brands CorpView profile 32,0002180 Rutherford Road, Carlsbad, CA, United States, 92008www.topgolfcallawaybrands.com
Under Armour Inc Class AView profile 14,8001020 Hull Street, Baltimore, MD, United States, 21230www.underarmour.com
Nike Inc Class BView profile 83,700One Bowerman Drive, Beaverton, OR, United States, 97005-6453www.nike.com
Adidas AGView profile 59,030Adi-Dassler-Strasse 1, Herzogenaurach, BY, Germany, 91074www.adidas-group.com
Puma SEView profile 21,164Puma Way 1, Herzogenaurach, BY, Germany, 91074www.puma.com
Yonex Co LtdView profile 2,9213-23-13 Yushima, Bunkyo-ku, Tokyo, Japan, 113-8543www.yonex.co.jp
Mizuno CorpView profile 5,3101-12-35 Nanko-Kita Suminoe-ku, Osaka-shi, Japan, 559-8510www.mizuno.co.jp
Amer Sports IncView profile 11,400Konepajankuja 6, Helsinki, Finland, 00511www.amersports.com
Sumitomo Rubber Industries LtdView profile 42,9973-6-9, Wakinohama-cho, Chuo-ku, Hyogo, Kobe, Japan, 651-0072www.srigroup.co.jp
Frasers Group PLCView profile 32,480Unit A, Brook Park East, Shirebrook, United Kingdom, NG20 8RYwww.frasers.group

Australia sports equipment market

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Sports Equipment Market Outlook will help companies and investors design strategic landscapes.


Ball Games was the largest segment with a revenue share of 36.13% in 2025.

Horizon Databook has segmented the Australia sports equipment market based on ball over net games, ball games, fitness/strength equipment, athletic training equipment covering the revenue growth of each sub-segment from 2021 to 2033.




The demand for sports equipment in Australia is driven by factors such as the popularity of different sports and physical activities, the availability of outdoor spaces, and the overall health and fitness trends in the country. Some of the most popular sports in Australia are football (soccer), cricket, rugby, tennis, and swimming. 

Sports play a significant role in the Australian culture, with many Australians actively participating in and following various sports such as cricket, rugby, hockey, and football. Also, the children are actively engaging in outdoor sports, and the participation rates have increased over recent years. 

There has been a significant increase in boys' participation in the 0-14 age category. This scenario will propel the demand for sports equipment among children. In recent years, there has also been a growing interest in fitness and wellness activities such as yoga, Pilates, and CrossFit, which has led to an increased demand for related sports equipment and gear.

  • Australia Sports Equipment Market Product Outlook (Revenue, USD Million , 2021-2033)
    • Ball Over Net Games
    • Ball Games
    • Fitness/Strength Equipment
    • Athletic Training Equipment
    • Others
  • Australia Sports Equipment Market Distribution Channel Outlook (Revenue, USD Million , 2021-2033)
    • Online Retail
    • Specialty & Sports Shops
    • Department & Discount Stores

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Target buyers of sports equipment market databook

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Horizon Databook provides a detailed overview of country-level data and insights on the Australia sports equipment market, including forecasts for subscribers. This country databook contains high-level insights into Australia sports equipment market from 2021 to 2033, including revenue numbers, major trends, and company profiles.

Australia Sports Equipment Market, 2021-2033 (US$M)

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Australia sports equipment market statistics, by product, 2021-2033 (US$M)

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Australia sports equipment market statistics, by product, 2021-2033 (USD Million)

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