Japan Sports Equipment Market Size & Outlook, 2026-2033
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Japan sports equipment market highlights
- The Japan sports equipment market generated a revenue of USD 17,552.4 million in 2025 and is expected to reach USD 32,515.1 million by 2033.
- The Japan market is expected to grow at a CAGR of 8.1% from 2026 to 2033.
- In terms of segment, ball games was the largest revenue generating product in 2025.
- Fitness/Strength equipment is the most lucrative product segment registering the fastest growth during the forecast period.
Sports equipment market data book summary
| Market revenue in 2025 | USD 17,552.4 million |
| Market revenue in 2033 | USD 32,515.1 million |
| Growth rate | 8.1% (CAGR from 2026 to 2033) |
| Largest segment | Ball games |
| Fastest growing segment | Fitness/Strength equipment |
| Historical data | 2021 - 2024 |
| Base year | 2025 |
| Forecast period | 2026 - 2033 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Ball over net games, Ball games, Fitness/Strength equipment, Athletic training equipment |
| Key market players worldwide | Adidas AG, Amer Sports Inc, Topgolf Callaway Brands Corp, Sumitomo Rubber Industries Ltd, Nike Inc Class B, Puma SE, Mizuno Corp, Frasers Group PLC, Under Armour Inc Class A, Yonex Co Ltd |
Other key industry trends
- In terms of revenue, Japan accounted for 4.3% of the global sports equipment market in 2025.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2033.
- In Asia Pacific, China sports equipment market is projected to lead the regional market in terms of revenue in 2033.
- India is the fastest growing regional market in Asia Pacific and is projected to reach USD 50,899.3 million by 2033.
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Sports Equipment Market Scope
Sports Equipment Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Frasers Group PLC | View profile | 32480 | Unit A, Brook Park East, Shirebrook, United Kingdom, NG20 8RY | https://www.frasers.group |
| Sumitomo Rubber Industries Ltd | View profile | 42997 | 3-6-9, Wakinohama-cho, Chuo-ku, Hyogo, Kobe, Japan, 651-0072 | http://www.srigroup.co.jp |
| Amer Sports Inc | View profile | 11400 | Konepajankuja 6, Helsinki, Finland, 00511 | https://www.amersports.com |
| Mizuno Corp | View profile | 5310 | 1-12-35 Nanko-Kita Suminoe-ku, Osaka-shi, Japan, 559-8510 | http://www.mizuno.co.jp |
| Yonex Co Ltd | View profile | 2921 | 3-23-13 Yushima, Bunkyo-ku, Tokyo, Japan, 113-8543 | http://www.yonex.co.jp |
| Puma SE | View profile | 21164 | Puma Way 1, Herzogenaurach, BY, Germany, 91074 | https://www.puma.com |
| Adidas AG | View profile | 59030 | Adi-Dassler-Strasse 1, Herzogenaurach, BY, Germany, 91074 | https://www.adidas-group.com |
| Nike Inc Class B | View profile | 83700 | One Bowerman Drive, Beaverton, OR, United States, 97005-6453 | https://www.nike.com |
| Under Armour Inc Class A | View profile | 14800 | 1020 Hull Street, Baltimore, MD, United States, 21230 | https://www.underarmour.com |
| Topgolf Callaway Brands Corp | View profile | 32000 | 2180 Rutherford Road, Carlsbad, CA, United States, 92008 | https://www.topgolfcallawaybrands.com |
Japan sports equipment market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to sports equipment market will help companies and investors design strategic landscapes.
Ball games was the largest segment with a revenue share of 35.73% in 2025. Horizon Databook has segmented the Japan sports equipment market based on ball over net games, ball games, fitness/strength equipment, athletic training equipment covering the revenue growth of each sub-segment from 2021 to 2033.
According to a twice-yearly survey conducted in Japan by Japan Sports Association, more than 73 percent of Japanese citizens engaged in sports at least once in 2020. In addition, the Japan Sports Agency reports that around 30% of individuals between the ages of 20 and 40 participate in sports, while 42.5% of adults in Japan engage in sport-related activities more than once a week.
Further, Japan has a population of 40 percent of millennials, who tend to participate in more leisure activities, including sports. With the growing disposable income, it provides a significant market for sports equipment. Being forced to stay at home, Japanese people have developed a keen understanding of the value of sports and increased their participation in them.
People are running, walking, and bicycling since gyms are no longer open to avoid enclosed spaces. According to an independent survey, most Japanese people enjoy cycling, outdoor sports, or exercising at home to reduce stress.
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Target buyers of Japan sports equipment market databook
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Our clientele includes a mix of sports equipment market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the Japan sports equipment market , including forecasts for subscribers. This country databook contains high-level insights into Japan sports equipment market from 2021 to 2033, including revenue numbers, major trends, and company profiles.
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Japan sports equipment market size, by product, 2021-2033 (US$M)
Japan Sports Equipment Market Outlook Share, 2025 & 2033 (US$M)
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