New Zealand Sports Equipment Market Size & Outlook
- Consumer Goods
- Sporting Goods
- sports equipment market
- Sporting Goods
Global Market
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New Zealand sports equipment market highlights
- The New Zealand sports equipment market generated a revenue of USD 3,421.7 million in 2025 and is expected to reach USD 6,217.7 million by 2033.
- The New Zealand market is expected to grow at a CAGR of 7.9% from 2026 to 2033.
- In terms of segment, ball games was the largest revenue generating product in 2025.
- Fitness/Strength equipment is the most lucrative product segment registering the fastest growth during the forecast period.
Sports equipment market data book summary
| Market revenue in 2025 | USD 3,421.7 million |
| Market revenue in 2033 | USD 6,217.7 million |
| Growth rate | 7.9% (CAGR from 2026 to 2033) |
| Largest segment | Ball games |
| Fastest growing segment | Fitness/Strength equipment |
| Historical data | 2021 - 2024 |
| Base year | 2025 |
| Forecast period | 2026 - 2033 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Ball over net games, Ball games, Fitness/Strength equipment, Athletic training equipment |
| Key market players worldwide | Adidas AG, Amer Sports Inc, Topgolf Callaway Brands Corp, Sumitomo Rubber Industries Ltd, Nike Inc Class B, Puma SE, Mizuno Corp, Frasers Group PLC, Under Armour Inc Class A, Yonex Co Ltd |
Other key industry trends
- In terms of revenue, New Zealand accounted for 0.8% of the global sports equipment market in 2025.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2033.
- In Asia Pacific, China sports equipment market is projected to lead the regional market in terms of revenue in 2033.
- India is the fastest growing regional market in Asia Pacific and is projected to reach USD 50,899.3 million by 2033.
In New Zealand, interest in sports and overall participation have been increasing in recent years, driven by a range of factors. The success of national sports teams on the international stage, as well as the increased participation of both men and women in various formats of outdoor sports, including international football, cricket, and rugby leagues, is one of the main drivers for the sports equipment market in New Zealand.
According to the New Zealand Secondary School Sports Council's 2021 census, football was the fifth-most popular sport in the country at the high school level, with 20,787 participants. Also, hockey, athletics, and cricket are witnessing a rise in the number of participants.
Another factor contributing to the increased popularity of sports in New Zealand is the growing emphasis on health and fitness. Citizens understand the importance of regular exercise and physical activity, and different sports provide a fun and engaging way to stay active and healthy.
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Sports Equipment Market
Sports Equipment Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Topgolf Callaway Brands Corp | View profile | 32,000 | 2180 Rutherford Road, Carlsbad, CA, United States, 92008 | www.topgolfcallawaybrands.com |
| Under Armour Inc Class A | View profile | 14,800 | 1020 Hull Street, Baltimore, MD, United States, 21230 | www.underarmour.com |
| Nike Inc Class B | View profile | 83,700 | One Bowerman Drive, Beaverton, OR, United States, 97005-6453 | www.nike.com |
| Adidas AG | View profile | 59,030 | Adi-Dassler-Strasse 1, Herzogenaurach, BY, Germany, 91074 | www.adidas-group.com |
| Puma SE | View profile | 21,164 | Puma Way 1, Herzogenaurach, BY, Germany, 91074 | www.puma.com |
| Yonex Co Ltd | View profile | 2,921 | 3-23-13 Yushima, Bunkyo-ku, Tokyo, Japan, 113-8543 | www.yonex.co.jp |
| Mizuno Corp | View profile | 5,310 | 1-12-35 Nanko-Kita Suminoe-ku, Osaka-shi, Japan, 559-8510 | www.mizuno.co.jp |
| Amer Sports Inc | View profile | 11,400 | Konepajankuja 6, Helsinki, Finland, 00511 | www.amersports.com |
| Sumitomo Rubber Industries Ltd | View profile | 42,997 | 3-6-9, Wakinohama-cho, Chuo-ku, Hyogo, Kobe, Japan, 651-0072 | www.srigroup.co.jp |
| Frasers Group PLC | View profile | 32,480 | Unit A, Brook Park East, Shirebrook, United Kingdom, NG20 8RY | www.frasers.group |
New Zealand sports equipment market
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Sports Equipment Market Outlook will help companies and investors design strategic landscapes.
Ball Games was the largest segment with a revenue share of 36.16% in 2025.
Horizon Databook has segmented the New Zealand sports equipment market based on ball over net games, ball games, fitness/strength equipment, athletic training equipment covering the revenue growth of each sub-segment from 2021 to 2033.
In New Zealand, interest in sports and overall participation have been increasing in recent years, driven by a range of factors. The success of national sports teams on the international stage, as well as the increased participation of both men and women in various formats of outdoor sports, including international football, cricket, and rugby leagues, is one of the main drivers for the sports equipment market in New Zealand.
According to the New Zealand Secondary School Sports Council's 2021 census, football was the fifth-most popular sport in the country at the high school level, with 20,787 participants. Also, hockey, athletics, and cricket are witnessing a rise in the number of participants.
Another factor contributing to the increased popularity of sports in New Zealand is the growing emphasis on health and fitness. Citizens understand the importance of regular exercise and physical activity, and different sports provide a fun and engaging way to stay active and healthy.
- New Zealand Sports Equipment Market Product Outlook (Revenue, USD Million , 2021-2033)
- Ball Over Net Games
- Ball Games
- Fitness/Strength Equipment
- Athletic Training Equipment
- Others
- New Zealand Sports Equipment Market Distribution Channel Outlook (Revenue, USD Million , 2021-2033)
- Online Retail
- Specialty & Sports Shops
- Department & Discount Stores
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Horizon Databook provides a detailed overview of country-level data and insights on the New Zealand sports equipment market, including forecasts for subscribers. This country databook contains high-level insights into New Zealand sports equipment market from 2021 to 2033, including revenue numbers, major trends, and company profiles.
New Zealand Sports Equipment Market, 2021-2033 (US$M)
New Zealand sports equipment market statistics, by product, 2021-2033 (US$M)
