Global mixed signal and analog device market is expected to witness significant demand over the next seven years on account of growth in the telecommunication industry.Improving technology trends in current markets have increased demand for mixed signal integration. They have significant benefits such as faster communication and easier data conversion methodology and can result in innovative system on chip (SoC) solutions.
Mixed signal devices are those that process both analog and digital systems in a single system. The system can be in the form of a hybrid microcircuit, single integrated circuit chip or a printed circuit board. Very large scale Integration(VLSI) is another application that employs processing complex digital signals and analog processing on the chip simultaneously.
Mixed signal devices have reduced system noise and faster switching times. In addition, they have simple system designs. Analog modules within these devices can easily be controlled by installing inbuilt software.
Creating special functions by leveraging analog modules and integrating it with mixed signals can push performance to new levels and can spur numerous innovations. These modules available in the market can be integrated into systems to produce functionswhich can provide high degree of analog integration variables along with low power performance and reduced costs. These enhancements in the system provide unique solutions that are fully programmable which result in substantial cost savings.
Crossover filters in loudspeakers, stereos and controls on TV are other applications of analog processing. Capacitors, resistors, inductors and transistors are common analog processing elements. Analog signal devices can be used in a various end-use markets including aerospace, communication, healthcare, automotive, motor power control, instrumentation and measurement, security and surveillance, consumer and energy.
Analog processors are significantly cheaper thanother technologies. However, one challenge with analog system that are exposed to high temperatures is managing their complexity while maintaining stability.They play a crucial role in the semiconductor industry where analog to digital conversions are extensively used for the purpose of micro-controllers and signal processing.
One of the important examples of mixed signal devices is the integrated chips that form a necessary part of FM tuning in electronics such as music players that have amplifiers. Introduction of 3G cell phones along with other technologies have significant growth scope in telecommunications market over the next seven years. Availability of ADC and DAC provide a flexible platform for mixed signal devices as per requirements which in turn is expected to have a positive impact on the market over the forecast period.
Considering advancements in the mixed signal device market, the task of combining analog and digital signals to optimize performance and integrate them into a single technology has been simplified. New technologies like CMOS, BiCMOS, CMOS SOI and SiGe have nullified many complexities that were previouslyfaced. Availability of alternatives to cancel out noise disturbances such as fully differential amplifiers, P+ guard rings and on-chip coupling is expected to challenge market growth over the forecast period.
Every industry has specific requirements and configurations. The consumer electronics include touchscreen devices, display drivers, LED drivers, audio and video codes. Industrial sectors include devices such as energy monitoring, LED Lighting, ADC, RF and line drivers. The automobile industry includes ADC and sensors. In the computer and storage devices market, Analog and mixed signal devices can be found in SATA, HDMI and Thunderbolt. Communications sector constitutes clock and timing control.
Power management sector, signal processing sector are segments than can be expected to have high growth within the product market. The power sector accounted for over 52% of analog integrated circuit consumption. This sector emphasizes on efficient power utilization by electronic devices. Analog ICs are majorly used in portable devices which are extensively used. Other major functionality includes reduction in battery drain that indirectly reduce costs. Hence growth in the wireless communication market can lead to growth in the product industry over the forecast period.
Increase in the usage of application specific products can bring about sales growth of these devices. They constitute for over 60% of the productmarket. With the advent of new technologies in Sensor ASICs and Power Management ASICs, there can be used in numerous applications include consumer electronic devices such as digital cameras, LCD and LED screens, cell phones and other devices that work on battery.
Market pertaining to analog and mixed signal devices have a diversified customer base. New product innovation and launch of sophisticated instruments can provide new avenues for growth in this industry. Analog and mixed signal devices have wide application scope in the healthcare industry. They are used as monitoring equipment, medical instrumentation and diagnosis. Firms can differentiate their products by collaborating and integrating different functionalities of design tools and application support systems. Increasing usage of smart phone devices is also a major market driver for the product as they are used as chips within smartphones.
New product developments are expected to play a major role with the introduction of EDA tools that are specifically made for analog/mixed signal market. Costs associated with processes are usually balanced out with the new avenues in various product developments.
With the focus of these technologies seen in Europe, Asia, Japan and U.S., the market is majorly driven by best tools and methodologies that can be employed in the field of aviation, automobiles, communications, multimedia sectors and telecommunications. Opportunities include new modelling techniques, analog modeling and RF Modeling.
Competitors in this market include Analog Devices National Semiconductors, Maxim Integrated Products Inc., and Texas Instruments, BroadComm, QualComm, Linear and Maxim. Most competitors are characterized by high operating and gross margins.
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