The global deep packet inspection market size was estimated at USD 741.7 million in 2013. This technique is primarily employed by Internet Service Providers (ISPs) preventing the attack of viruses by scanning the data packets that pass through the network. It is a surveillance technology which helps to improve the QoS (quality of service) by prioritizing the transmitted data, especially by bandwidth heavy application for reducing network congestion.
Increased use of mobile devices coupled with growing mobile broadband data demand is expected to drive the DPI market. Growing urbanization along with increased purchasing power is projected to trigger the usage of mobile devices over the forecast period. Wireless data traffic is expected to elevate over the forecast period combined with increasing competition and flat rate pricing. Inspection of data packets, anti-terrorism offers prevention of malicious viruses and other malware are expected to drive the DPI industry over the forecast period
Government sector has varied confidential data leading to the necessity of enhanced security measures, leading to the increased usage of inspection platform for high level of censorship security and surveillance. It helps understand user behavior, similar to BSS (Business Support System) and OSS (Operations Support System) that is of significant importance to service providers.
Increasing penetration of mobile devices, rising number of wireless and broadband users across the globe along with growing competition among network operators are projected to drive deep packet inspection market growth. However, lack of awareness about the benefits of improving service and increasing security may curb industry growth. Additionally, credible privacy violation concerns are expected to challenge market growth over the next seven years Consumers are concerned about the misuse of their private data along with the possibility of its usage by third party entities. Rapid growth of mobile data networks combined with development of new data-intensive applications are expected to offer lucrative opportunities over the forecast period.
EMEA DPI market by product, 2012-2020, (USD Million)
Key deep packet inspection market products include standalone and integrated. Standalone products can be used directly without any configuration whereas integrated products can be integrated with access points in the network. The combination of the level of performance along with the integration of prominent features such as caching, traffic steering, fair use, and video optimization are few of the reason leading to the popularity of standalone products. The integration of services and application combined with standalone products is expected to trigger growth for these products.
Mobile operators have been increasingly using this technology for various traffic management applications and have been expanding the technology to enable value-added services, sophisticated pricing models, and tiered services. Vendors providing standalone services include Sandvine, Qosmos, Procera, Huawei, CloudSheild, Cisco, and Arbor. These operators have been deploying this technology into access network and to device level via enforcement agents that enable greater service and network control on tablets, smartphones, and set-top boxes.
ISP is estimated to remain the largest segment in the DPI market. ISP uses this service to secure their public and internal networks. ISPs can offer enhanced lawful intercept, targeted advertising, copyright enforcement, policy definition, enforcement function and tiered services. ISPs can assemble statistical information about the usage pattern of user groups which is advantageous for network planning.
Growing number of broadband and wireless users across the globe is one of the key growth drivers. Wireless broadband offers increased efficiency across various applications. New forces on customer experience and changing business environment are driving capital investments in high-speed networks that use IP technology. Wireless data traffic in developed countries has increased drastically over the past decade.
Asia Pacific DPI market is projected to remain the largest regional segment over the next six years owing to increasing number of subscribers in the region. The increasing case of cyber crimes, growth in mobile computing, along with favorable government regulations is some of the factors for growth in this region. It is broadly used to censor and monitor content across the network in China. For example, several high ranking websites have been blocked in China.
This technology can be used for data mining, internet censorship, security, eavesdropping purposes amongst others. Owing to the advancement in technologies coupled with the growing population in the Asia-Pacific region such as China, India and Japan has led to a tremendous increase in the number of subscribers.
Key participants are working towards the development of effective methods for high bandwidth application in order to preserve and acquire DPI market share. For example, Cisco Systems has developed second version of enabled routers known as CISCO ISR GR router. Growing mobility is projected to contribute towards the profitability of industry players.
Further, increasing consumer demand for cyber security and improved service has put considerable pressure on the network operators. There has been a significant rise in the number of industry participants, giving rise to intense competition. In addition, the emergence of new data-intensive applications and high bandwidth requirements has compelled the network operators to offer more differentiated services and solutions to consumers.
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