The global video streaming market size was valued at USD 31.62 billion in 2017 and is anticipated to exhibit a CAGR of 19.10% from 2018 to 2025. Rising technological advancements, such as implementation of block-chain technology in video streaming, and use of artificial intelligence to improve video quality are expected to boost market demand over the forecast period.
Growing acceptance and demand for video streaming services can be significantly attributed to a number of key factors, such as surge in smartphone usage, availability of high-speed data connectivity, improvement in viewing content across countries, and introduction of new online channels. Social media has also played a crucial role in molding consumer preferences and choice of content, thereby emerging as a prominent factor driving the market.
Growing adoption of cloud-based video streaming solutions to expand the reach of video content is directly influencing market growth. This trend is already popular in developed regions such as North America and Europe. Emerging economies across Asia Pacific and Latin America have been presenting immense scope for growth of cloud-based solutions in this market.
Data integration software is a key trend that has earned the market significant revenue in the recent past, particularly in North America and Europe. Moreover, increased adoption of digital technologies across various verticals has led to growing inclination of the U.S. population toward video streaming solutions and services.
Based on streaming scope, the market has been fragmented into live and non-linear video streaming. In 2017, the live video streaming segment accounted for the dominant market share. Growing demand for devices capable of supporting digital media, coupled with availability of high-speed Internet to help consumers access media content anywhere across the globe, has been driving this segment.
The non-linear video streaming segment is expected to grow at a stable pace mainly due to increasing demand for digital media services such as Amazon Prime, Netflix, and Hotstar.
Based on solution, the market comprises Internet Protocol Television (IPTV), Over-the-Top (OTT), and pay-TV. OTT is a service platform that delivers film and TV content via the Internet, without the need for users to subscribe to a traditional cable service or pay-TV services. The OTT segment is expected to exhibit steady growth over the forecast period, which can be attributed to increasing demand for improved automation of business processes and wide availability of broadband infrastructure.
In 2017, the pay-TV segment accounted for the second largest market share as the service is still in its growing stage in countries such as China, India, Mexico, and Brazil. Moreover, the segment is facing a declining growth in U.S. as consumer preference shifts to OTT services due to increasing programming expenses.
Based on revenue model, the market has been segmented into advertising, subscription and rental. In 2017, the subscription segment accounted for the largest market share and is expected to grow at the fastest pace over the forecast period. Netflix is one of the more popular and successful subscription services that offers various monthly plans or programs for streaming videos online.
Based on platform, the market has been segmented into gaming consoles, laptops and desktops, smartphones and tablets, and smart TVs. In 2017, smartphones and tablets accounted for the dominant market share, majorly driven by growing accessibility of high-speed Internet, increasing disposable income, better standards of living, and changing lifestyle. The smart TVs segment, on the other hand, is expected to register strong growth over the forecast period.
By deployment, the video streaming market has been categorized into cloud and on-premises. The cloud-based segment held the dominant share in 2017 and is expected to register the highest CAGR over the forecast period. This method of deployment is increasingly popular in developing regions such as Asia Pacific and South America, where scope for growth is relatively greater compared to more developed regions.
The cloud method of deployment already enjoys a significant share in the North America market, which can be attributed to increased growth of cloud-based services in countries such as U.S. and Canada.
On the basis of service, the market can be categorized into consulting, managed services, and training and support. The managed services segment is expected to grow at a stable rate. These video streaming services help combine broadcast and OTT solutions into one online video management solution to provide a more personalized experience for viewers.
Based on application, the market can be segmented into real-time entertainment, web browsing and advertising, gaming, social networking and e-learning. In 2017, the real-time entertainment segment accounted for the largest market share, whereas, e-learning is expected to register the fastest CAGR over the forecast period.
Based on user, the market has been segmented into residential and commercial. The commercial segment accounted for the largest market share in 2017. Factors attributing to the growth of this segment include increased use of videos for corporate training and growing impact of video streaming in the education industry.
The residential segment is expected to grow at a steady pace over the forecast period majorly due to the benefit of convenience offered by these services. Videos can be viewed anytime and anywhere, making it extremely feasible and attractive for viewers. Increasing mobile subscriptions and adoption of mobile and connected devices, especially smartphones, are also expected to contribute to segment growth.
In 2017, North America accounted for the largest market share, majorly due to rapid growth of cloud-based video streaming services in the region. The European market held the second-largest share in 2017 and is expected to witness steady growth over the forecast period owing to rising need for original content.
Asia Pacific is projected to exhibit the highest growth rate over the forecast period. This can be attributed to rapid technological advancements, increasing use of mobiles and tablets, and soaring popularity of online video streaming. Rising demand for high-speed internet connectivity and surge in on-demand streaming will also benefit the APAC market.
Key players offering exclusive on-demand streaming and online video solutions and supplies include Akamai Technologies; Amazon Web Services, Inc.; Apple Inc.; Cisco Systems, Inc.; Google Inc.; Kaltura, Inc.; Netflix, Inc.; Ustream, Inc. (IBM Corporation); Wowza Media Systems, LLC; AT&T Inc.; and Hulu, LLC.
In April 2015, Akamai Technologies, Inc. acquired Octoshape’s services for improved video streaming of Over-The-Top (OTT) content and Internet Protocol Television (IPTV) solutions.
Base year for estimation
Actual estimates/Historical data
2014 - 2016
2018 - 2025
Revenue in USD Billion and CAGR from 2018 to 2025
North America, Europe, Asia Pacific, South America, and MEA
U.S., Canada, Mexico, U.K., Germany, France, China, Japan, India, and Brazil
Revenue forecast, company share, competitive landscape, growth factors, and trends
15% free customization scope(equivalent to 5 analysts working days)
If you need specific market information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
This report forecasts revenue growth at global, regional, and country levels and provides an analysis of latest trends and opportunities in each of the sub-segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the global video streaming market based on streaming, solution, platform, deployment, service, revenue, user, application, and region:
Streaming Scope Outlook (Revenue, USD Billion, 2014 - 2025)
Solution Outlook (Revenue, USD Billion, 2014 - 2025)
Internet Protocol TV
Over the Top (OTT)
Platform Outlook (Revenue, USD Billion, 2014 - 2025)
Laptops & Desktops
Smartphones & Tablets
Service Outlook (Revenue, USD Billion, 2014 - 2025)
Training & Support
Revenue Model Outlook (Revenue, USD Billion, 2014 - 2025)
Deployment Outlook (Revenue, USD Billion, 2014 - 2025)
User Outlook (Revenue, USD Billion, 2014 - 2025)
Application Outlook (Revenue, USD Billion, 2014 - 2025)
Web browsing & advertising
Regional Outlook (Revenue, USD Billion, 2014 - 2025)
Middle East and Africa
Avail customized purchase options to meet your exact research needs:
Get your queries resolved from an industry expert.
Design an exclusive study to serve your research needs.
A testimonial for service in the form of BBB "A" Accreditation.
Your personal and confidential information is safe and secure.
"The quality of research they have done for us has been excellent..."