The global video streaming market size was valued at USD 36.64 billion in 2018 and is anticipated to expand at a CAGR of 19.6% from 2019 to 2025.Innovations, such as block-chain technology and Artificial Intelligence (AI) to improve video quality are expected to boost the growth. AI is playing an important role in editing, scoring, cinematography, voice-overs, scriptwriting and most aspects of video production. Various providers use AI to improve content quality. Popularity of online streaming over media such as Netflix and YouTube is likely to rise in near future. Moreover, rapid adoption of mobile phones owing to the rising popularity of social media platforms and digital mediums for activities such as marketing and branding is projected to further fuel the market.
Growing adoption of cloud-based video streaming solutions for increasing the reach of video content is positively influencing the market growth. This trend is majorly observed in numerous parts of North America and Asia Pacific. In 2018, data integration software earned significant revenue share from North America and Europe. High adoption of digital technology across various verticals has led to the inclination of the U.S. population toward various streaming solutions and services.
Video streaming plays an important role in the Blockchain world. Blockchain technology is an unanticipated breakthrough and its capabilities are far-reaching. Increasing popularity has skyrocketed with the creation of cryptocurrency and is creating opportunities for a new generation of start-up entrepreneurs. Incrementally increasing costs of these services to facilitate storage of the massive video files on servers is projected to create large margins for the controlling companies and these expenses have trickled down to the content creators. However, blockchain promises to cut down these costs and give content creators direct access to their revenue. Implementation of blockchain is boosting the video streaming market.
In the education sector, videos can be effectively used to enhance the learning process. For example, visual recordings of courses and webinars among others. Visual recordings have a powerful impact on the ability of students to retain information. Nowadays, universities, schools, and colleges are creating multimedia content and delivering it in the form of video presentations, thus making use of technology to impart knowledge effectively. Technological factors such as increasing consumption and easy access of such content, increasing demand for mobile devices, and rising availability of internet are positively influencing the adoption of these services for educational purposes.
Based on streaming scope, themarket has been bifurcated into live and non-linear video streaming. In 2018, the live segment held largest market share, attributed to surging demand for devices that are capable of supporting digital media coupled with faster internet helping consumers to access media content anywhere across the globe. Whereas, the non-linear segment is expected to grow at a stable rate over the forecast period majorly due to increasing demand for digital media players such as Amazon Prime, Netflix and Hotstar among others.
Based on solutions, the market has been segmented into Internet Protocol Television (IPTV), Over-The-Top (OTT), and pay-TV. OTT platform delivers film and TV content through internet without the need for users to subscribe to a traditional cable or pay-TV services. The segment is expected to witness growth, attributed to rising demand for improved automation of business processes and wide availability of broadband infrastructure.
In 2018, pay-TV segment held the second largest market share as it is still in the growing stage in countries such as China, India, Mexico, and Brazil. Moreover, the segment is facing a decline in U.S. as consumers are shifting their preference to OTT services due to the increasing programming expenses.
Based on revenue model, the market has been segmented into advertising, subscription, and rental. Subscription model is basically streaming of online videos which often requires an access fee or a subscription. For example, Netflix offers various monthly subscription plans or programs. In 2018, the subscription segment held the largest market share and is expected to register the fastest CAGR over the forecast period.
Based on platform, the market has been segmented into gaming consoles, laptops and desktops, smartphones and tablets, and smart TV. In 2018, smartphones and tablets held the largest market share, majorly due to easy accessibility of internet, increasing disposable income, better standard of living, and changing lifestyle. Smart TV segment is also expected to register growth over the forecast period.
The deployment segment has been categorized into cloud and on-premise. Cloud-based segment in Asia Pacific is expected to expand at the highest CAGR over the forecast period, followed by South America. In 2018, the segment acquired the largest market share in North America, attributed to the growth of cloud-based services in countries such as U.S. and Canada.
The service segment can be categorized into consulting, managed services, and training and support. The managed services segment is expected to expand at a stable CAGR in the forthcoming years. Managed video streaming services help combine broadcast and OTT solutions into one online video management solution to provide a personalized experience to viewers. This factor is projected to bode well for segment growth.
Based on users, the market has been segmented into enterprise and consumer. The consumer segment held the largest market share in 2018. Consumer segment is expected to grow over the forecast period majorly due to the convenience offered in watching videos anytime and anywhere. Increasing mobile subscriptions and adoption of connected devices, especially smartphones, are expected to contribute to the segment growth.
The consumer segmented has been further segregated into real-time entertainment, web browsing and advertising, gaming, social networking, and e-learning.In 2018, real-time entertainment segment accounted for the largest market share. E-learning segment is expected to expand at the fastest CAGR over the forecast period.
The enterprise segment is expected to witness significant growth over the forecast period. Technological advancements such as superior video codec, web-based real-time communication, captioning, indexing, and transcoding and aggregation are expected to spur the demand over the forecast period. In addition, the technology improves the communication efficiency in an organization through measures such as on-demand video, and flexibility in remote working conditions. This factor is projected to bode well for segment growth in near future.
In 2018, North America accounted for the largest market share majorly due to the rapid growth of cloud-based services. Meanwhile, Europe accounted for majority of the revenue share. It is expected to witness a steady growth over the forecast period owing to the convenience of watching and growing need for original content. On the other hand, Asia Pacific is projected to expand at the highest CAGR over the forecast period, attributed to rapid technological advancements, increasing use of mobiles and tablets, and popularity of online streaming.
Key players offering exclusive on-demand streaming and online video solutions & supplies include Akamai Technologies; Amazon Web Services, Inc.; Apple Inc.; Cisco Systems, Inc.; Google Inc.; Kaltura, Inc.; Netflix, Inc.; Ustream, Inc. (IBM Corporation); Wowza Media Systems, LLC; AT&T Inc.; and Hulu, LLC.
For instance, In April 2015, Akamai Technologies, Inc. acquired Octoshape’s services for improved video streaming of OTT content and IPTV solutions.
Base year for estimation
Actual estimates/Historical data
2014 - 2017
2019 - 2025
Revenue in USD Billion and CAGR from 2019 to 2025
North America, Europe, Asia Pacific, South America, and MEA
U.S., Canada, Mexico, U.K., Germany, France, China, Japan, India, and Brazil
Revenue forecast, company share, competitive landscape, growth factors, and trends
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This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest trends and opportunities in each of the sub-segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the global video streaming market report based on streaming, solution, platform, deployment, service, revenue, user, and region:
Streaming Scope Outlook (Revenue, USD Billion, 2014 - 2025)
Live Video Streaming
Non-Linear Video Streaming
Solution Scope Outlook (Revenue, USD Billion, 2014 - 2025)
Internet Protocol TV
Over the Top (OTT)
Platform Scope Outlook (Revenue, USD Billion, 2014 - 2025)
Laptops & Desktops
Smartphones & Tablets
Service Outlook (Revenue, USD Billion, 2014 - 2025)
Training & Support
Revenue Model Outlook (Revenue, USD Billion, 2014 - 2025)
Deployment Outlook (Revenue, USD Billion, 2014 - 2025)
User Outlook (Revenue, USD Billion, 2014 - 2025)
Application Outlook (Revenue, USD Billion; 2014 - 2025)
Knowledge Sharing & Collaborations
Marketing & Client Engagement
Training & Development
Application Outlook (Revenue, USD Billion; 2014 - 2025)
Web browsing & advertising
Regional Outlook (Revenue, USD Billion, 2014 - 2025)
Middle East and Africa
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