Increasing environmental concerns and stringent regulations, various restrictions are being imposed on the emission of volatile organic compounds (VOCs). These restrictions have obligated the coating manufacturers to articulate coatings with zero or very low VOCs content. It led to initiation of emulsion polymerization into the global market and made its presence over a wide area. Emulsion polymerization technique produces high molecular weight polymers with little viscosity. However polymers can also be tailor made according to the usage, to display the desired morphology and composition. Increasing awareness in end users regarding side effects VOC present in most of the solvent based products is expected to drive emulsion polymer market over the forecast period due to lower VOC content in emulsion polymers. Increasing demand for paint owing to increasing construction industry is also expected to fuel the market growth over next six years. Various government regulations regarding usage of emulsion polymers is expected to affect the demand for emulsion polymers in a positive way. Growing paper & paper board industry as well as increasing demand for adhesives are also expected to push the market growth over the forecast period. Fluctuating prices of raw material is expected to be a key challenge in front of market growth. Use of bio based emulsion polymer is expected to drive the emulsion polymer market over the forecast period. Invention of substitute material is also expected to be a key hurdle in front of emulsion polymer market. Key market players such as BASF, Dow Chemicals are trying to sustain in the market but smaller companies are finding it difficult to keep a place in the emulsion polymers market.
Overall emulsion polymer market is segmented into various products namely acrylics, styrene- butadiene latex, and vinyl acetate polymers. Global market for emulsion polymer products is expected to grow at a rapid pace. Acceptance of low volatile organic compounds in the market is expected to lead to higher consumption of emulsion polymers in the market. Acrylics product segment dominate the emulsion polymer market. Immediate drying capability of acrylics has helped this segment to grow. Water resistance of acrylic paints is expected to drive the market for this segment over the forecast period.
Key application segments analyzed in this report include painting and coating, adhesives, and paper & paper board coatings. Painting and coatings application segment possesses maximum market share. Growing construction industry is expected to drive the market over next six years. Use of re- dispersible powders and emulsions in mortar modification is also expected to fuel the growth of painting and coatings application segment over the forecast period. Adhesive is fastest growing application segment of emulsion polymers in the global market.
Europe is one of the dominant regions and holds significant market share for emulsion polymers, owing to strict environmental regulation being imposed in European region. Asia Pacific is the fastest growing market for emulsion polymers due to increasing infrastructure development in this region. Increasing awareness regarding harmful nature of VOCs is also expected to fuel the market growth. Asia pacific region is expected to hold maximum market share of emulsion polymers market and leave Europe and North America regions way behind in the run by 2020.
The global emulsion polymers market is a concentrated market with few companies dominating the market. Key market participants include BASF, Dow Chemicals, Celanese, Styron, Synthomer, DIC Corporation, Nuplex Industry, Omnova Solution, Wacker Chemie, etc. BASF and Dow Chemicals dominate the overall emulsion polymers market.