Sports Nutrition Market Size To Reach $138.48 Billion By 2033

October 2025 | Report Format: Electronic (PDF)

Sports Nutrition Market Growth & Trends

The global sports nutrition market size is expected to reach USD 138.48 billion by 2033, registering a CAGR of 8.6% from 2025 to 2033, according to a new report by Grand View Research, Inc. Due to the increasing health & fitness awareness, rising number of fitness & health apps, and growing interest in sports, it is expected to propel the market growth of sports nutrition over the forecast period. According to July 2021 statistics, by the International Health Racquet and Sportsclub Association (IHRSA), there were 32,270 health clubs in the U.S. Before the COVID-19 pandemic in 2019, nearly 64 million individuals in the U.S. were members of one or more of the 41,370 health clubs. Moreover, in 2019, a total of 73.6 million Americans were engaged in health club activities. Similarly, according to an article published by Australian Grants in 2021, the fitness industry holds a significant position in the nation, which includes fitness centers, gyms, sports facilities, and health clubs as its primary components. The Australian Government has invested around USD 1.3 billion in funding for sports and fitness initiatives, which includes contributions and grants from state governments and territories. Thus, these factors are anticipated to drive the growth of the market over the forecast period.

The increasing demand for vegan products among consumers has further propelled the growth of sports nutrition. For instance, according to the news article, published in September 2022, vegan products are increasingly being consumed by gym users before, during, and after the exercise sessions. Moreover, in August 2023, Herbalife launched Herbalife V, a line of plant-based supplements in response to the growing demand for plant-based products, including dietary supplements. These products have received certifications such as USDA Organic, non-GMO verification, kosher certification, and plant-based and vegan certification by FoodChain ID. Similarly, in October 2023, Gelita, a German-based company, launched Easyseal, a pharmaceutical-grade gelatin designed for dependable softgel seams, along with a new collagen peptide called Peptendure. Thus, the launch of plant-based supplements due to rising demand is also anticipated to contribute to the growth of the market.

The global increase in obesity rates has led to a significant rise in the occurrence of chronic diseases across the world. This can be attributed to the increasing adoption of inactive lifestyles and the higher consumption of unhealthy diets, which are the primary driving factors contributing to the rise in obesity rates. According to an American Medical Society report, published in July 2023, approximately 42% of Americans are obese in the nation. Thus, the upsurge in obesity rates has raised concerns and increased awareness among people regarding healthy lifestyles and nutritious diets, thereby propelling the market for sports supplements. However, the sports nutrition industry is subjected to various regulatory analyses, mainly in terms of labeling, health claims, and product safety. Changes in regulations or compliance issues pose a threat to companies in the market. Thus, expected to inhibit the growth of the market over the forecast period.

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Sports Nutrition Market Report Highlights

Based on product, sports drinks held the largest share, accounting for 38.4% of the global revenues in 2024. The sports food segment is expected to grow at the fastest CAGR of 8.7% from 2025 to 2033
Based on age group, the adult segment held the largest share, accounting for 88.9% of the global revenues in 2024. The growth of adult sports nutrition products is driven by several specific factors, reflecting the increasing awareness of nutrition's role in athletic performance, recovery, and overall health.
The sale of sports nutrition products through the brick & mortar channel accounted for a share of over 72.5% of the global revenues in 2024.
The North America sports nutrition market is expected to grow at a CAGR of 7.5% from 2025 to 2033. A key factor fueling this growth is increasing health and fitness awareness. As individuals prioritize active lifestyles and physical well-being, demand for sports nutrition products like protein powders, energy bars, and hydration supplements has surged.

Sports Nutrition Market Segmentation

Grand View Research has segmented the global sports nutrition market based on product, form, age group, distribution channel, and region:

Sports Nutrition Product Outlook (Revenue, USD Billion, 2021 - 2033)

Sports Supplement
- Protein Supplements
  - Egg Protein
  - Soy Protein
  - Pea Protein
  - Lentil Protein
  - Hemp Protein
  - Casein
  - Quinoa Protein
  - Whey Protein
    - Whey Protein Isolate
    - Whey Protein Concentrate
- Vitamins
- Minerals
  - Calcium
  - Potassium
  - Magnesium
  - Iron
  - Zinc
- Amino Acid
  - BCAA
  - Arginine
  - Aspartate
  - Glutamine
  - Beta Alanine
  - Creatine
  - L-carnitine
- Probiotics
- Omega-3 Fatty Acids
- Carbohydrates
  - Maltodextrin
  - Dextrose
  - Waxy Maize
  - Karbolyn
- Detox Supplements
- Electrolytes
- Others
Sports Drinks
- Isotonic
- Hypotonic
- Hypertonic
Sports Foods
- Protein Bars
- Energy Bars
- Protein Gel
Meal Replacement Products
Weight Loss Products

Sports Nutrition Form Outlook (Revenue, USD Billion, 2021 - 2033)

Tablets
Capsules
Powder
Softgels
Liquids
Others

Sports Nutrition Age Group Outlook (Revenue, USD Billion, 2021 - 2033)

Children
Adult
- Men
- Women
Geriatric

Sports Nutrition Distribution Channel Outlook (Revenue, USD Billion, 2021 - 2033)

Brick & Mortar
- Direct Selling
- Chemist/Pharmacies
- Health Food Shops
- Hypermarkets
- Supermarkets
- Others
E-Commerce

Sports Nutrition Regional Outlook (Revenue, USD Billion, 2021 - 2033)

North America
- U.S.
- Canada
Europe
- UK
- Germany
- Spain
- France
- Italy
- Denmark
- Sweden
- Norway
Asia Pacific
- China
- Japan
- India
- Australia
- Singapore
- Thailand
- South Korea
Latin America
- Brazil
- Argentina
- Mexico
Middle East & Africa
- South Africa
- Saudi Arabia
- UAE