Sports Supplement Market Size, Share & Trends Analysis Report By Product (Powder, Bar), By Source (Animal Based, Plant Based), By Distribution Channel (Offline, Online), And Segment Forecasts, 2019 - 2025

Industry Insights

The global sports supplement market size was valued at USD 20.6 billion in 2018 and is expected to expand at a CAGR of 11.2% from 2018 to 2025. High demand for protein bars and dietary sources among athletes and bodybuilders is one of the key factors helping the market to proliferate. The penetration of the internet of things (IoT) and rigorous marketing campaigns by manufacturers are supporting the growth of the market.

Consumers are adopting different practices, such as healthy food, yoga, and gym, which lead to a healthy lifestyle. These practices have increased the demand for health-related products like dietary and organic food and sports supplements. Moreover, the use of self-diagnosis for deficiency and self-analysis kits has increased the need for sports supplements in some of the developed regions. 

Market penetration is leading to the adoption of new sources and retail marketing channels across various regions. Increasing focus on R&D has led to an increase in the number of innovative sources with more benefits. Beverages and fortified foods containing the same amount of minerals and nutrients provided by supplements are anticipated to become a restraint for the market growth over the upcoming years as these foods are easy to consume in daily routine.

Earlier athletics and sports activities were limited to teenagers and young people. However, from the last few years, it has been observed that the participation of children in such activities has been increasing. Parents are also supporting their children to participate in sports events to promote their overall development, thereby encouraging the growth of the market.

Source Insights

Based on the source, the market is segmented into animal-based and plant-based. The animal-based segment held the largest market share and generated a revenue of USD 11.4 billion in 2018. Key reasons behind the segment growth are ease of availability, presence of various essential nutrients like DHA, vitamin D, vitamin B12, and zinc, and high absorption rate. The plant-based segment is the fastest-growing segment with a CAGR of 11.9% over the forecast period due to increasing demand among consumers, mainly vegetarians.

Product Insights

Based on the source, the market is divided into capsules/tablets, powder, liquid, and bar. The powder segment held a significant share of 66.4% of the overall revenue in 2018. Factors such as online sales with large distribution channels are likely to drive the demand for the powder products over the upcoming years.

Furthermore, dietary supplement companies including Amway are focusing on powder sources with more nutritional value that can be consumed with liquid sources such as milk or water.

The capsule or tablets segment is likely to expand at a CAGR of 9.3% over the forecast period due to an increase in awareness about reducing weight.  

Distribution Insights

The offline distribution channel held a 53.7% share of the overall revenue in 2018. An increasing number of retail stores like GNC, Vitamin Shoppe, and Walmart are opting for offline channels as they help companies widen their distribution and strengthen the brand.

The online segment is projected to expand at a CAGR of 12.0% from 2019 to 2025 on account of technological advancements. Many e-commerce and online shopping apps like Flipkart, Amazon, and eBay make it easy and effective for customers to buy products.

Though e-commerce has gained popularity to a large extent in the retail business, it accounts for a small percent of the total sales in retail across the globe. Countries like China, India, and other Southeast Asian countries are witnessing growth due to widespread urbanization and industrial development. The rise in the penetration of the internet of things (IoT) and the internet is anticipated to boost the segment growth.

Regional Insights

In 2018, North America was the leading revenue-generating region in the market, accounting for 34.8% share of the overall revenue. Changing consumer preferences for nutritional goods, increasing the number of fitness and health centers, and growing health awareness are some of the significant factors responsible for the market growth in the region.

Rise in the government initiatives to promote and improve healthcare in the U.S. is anticipated to boost the growth in the region. For instance, the President Council on Sports, Fitness & Nutrition (PCSFN) is one of the councils that have several initiatives and programs, aiming to increase sports participation among the people of the country.

Asia Pacific is expected to emerge as the fastest growing regional market and expand at a CAGR of 12.4% over the forecast period. Growing health and fitness awareness, rising disposable income, and an increase in the number of global distributors in the region have been boosting the regional market growth. Recent developments mainly in countries such as India, Philippines, and China for sources of vitamins and minerals in large quantities are likely to drive the market in the Asia Pacific.

Sports Supplement Market Share Insights

Some of the key players operating in the market are Glanbia Plc.; GNC Holdings, Inc.; Plethico Pharmaceuticals Limited; Universal Nutrition; and NBTY. Other key companies in the global market are Enervit SpA, MaxiNutrition, Scitec Nutrition, Herbalife Ltd., and Creative Edge Nutrition.

Investments in R&D, source differentiation, and collaborations with other companies are some of the critical strategies adopted by the market players to gain a competitive edge in the market. For instance, in 2018, a protein brand called Crankt, entered into a distribution agreement with the Freedom Food Group of Australia for three years.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For this study, Grand View Research has segmented the global sports supplement market report based on source, product, distribution channel, and region:

• Source Outlook (Revenue, USD Million, 2015 - 2025)

  • Animal Based

  • Plant-Based

• Product Outlook (Revenue, USD Million, 2015 - 2025)

  • Capsule/Tablets

  • Powder

  • Liquid

  • Bar

• Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)

  • Offline

  • Online

• Regional Outlook (Revenue, USD Million, 2015 - 2025)

  • North America

    • The U.S.

  • Europe

    • Germany

  • Asia Pacific

    • India

    • China

    • Japan

  • Central & South America

    • Brazil

  • Middle East & Africa