GVR Report cover Sports Nutrition Market Size, Share & Trends Report

Sports Nutrition Market Size, Share & Trends Analysis Report By Product Type, By Application, By Formulation, By Consumer Group (Age Group & Activity), By Distribution Channel, By Region, And Segment Forecasts, 2022 - 2030

  • Report ID: GVR-2-68038-721-6
  • Number of Pages: 150
  • Format: Electronic (PDF)
  • Historical Range: 2017 - 2020
  • Industry: Healthcare

Report Overview

The global sports nutrition market size was valued at USD 40.0 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 8.5% from 2022 to 2030. Nutrition and diet are essential for maximum performance. Sports nutrition products offer benefits such as optimal gains from training, increased recovery between workouts and events, maintenance and achievement of ideal body weight, reduced injury risk, and performance consistency. Adoption of sports nutrition products by athletes owing to their advantages is a major parameter driving the market.

U.S. sports nutrition market size, by product type, 2020 - 2030 (USD Billion)

Additionally, the consumption of sports nutrition products is rapidly increasing among fitness enthusiasts and active lifestyle consumers. Consumers are utilizing these products to gain energy and muscle and support weight management. Moreover, the prevalence of lifestyle diseases such as obesity is growing. According to an article published in the New England Journal of Medicine, approximately 50% of the U.S. population is estimated to have obesity by 2030. According to Eurostat, 52.7% of the European Union population is overweight. Thus, increasing obesity rate will drive the demand for sports nutrition products for weight management.

There is an increasing demand for sports nutrition from millennials and senior citizens for formulations to gain energy, strength, and muscle health. In addition, there is growing adoption of supplements from gym-goers. According to MuscleBlaze in India in 2019, 40% of gym-goers consumed whey supplements. Furthermore, increasing participation in sports activities and events is increasing the adoption of supplements by fitness enthusiasts to enhance endurance, strength, and stamina.

According to a survey conducted in April 2020 by New Hope Network, a media company, 44.9% of the respondents opted for biking, running, and walking. According to the GPS tracking data from Garmin, walking increased by 18% in the last 15 days of March 2019, while it increased by 36% in 2020 in the same period. Thus, expanding consumer base of sports nutrition products is boosting the growth potential of the market globally.

The COVID-19 pandemic has resulted in a decline in the sales of sports supplements as consumers were focused on purchasing essential goods. Moreover, the temporary closure of gyms, fitness centers, health clubs, and sports institutes negatively impacted the sales of sports nutrition products. However, online sales increased rapidly in 2020 as consumers shifted to e-commerce to avoid crowded places and maintain hygiene due to COVID-19. Increasing awareness regarding health and a healthy lifestyle is estimated to drive the demand for sports nutrition in the near future.

Furthermore, the availability of a variety of the formulation including ready-to-drink, gels, bars, and powders is estimated to drive the market. Manufacturers are adding innovative flavors and functional ingredients to enhance the nutritional value. For instance, brands are adding natural ingredients, caffeine, and low sugar content in ready-to-drink products. In February 2021, Ready, a sports nutrition brand, launched a sports drink consisting of superfruits and B-vitamins in flavors such as blue raspberry, peach mango, berry lemonade, fruit punch, orange passion, strawberry banana, mixed berry, and black cherry.

Manufacturers and retailers operating in the market are involved in new product development, collaborations, and partnerships to increase product adoption and thereby drive sales. For instance, in April 2021, Anihac Pharma launched whey protein in chocolate flavor. In September 2021, Element Nutritional Sciences Inc. launched JAKTRX Pro Amino, a plant-based amino acid formulation that increases muscle protein synthesis by 76%.


COVID-19 Global Sports Nutrition Market Impact: 33.5% decline in revenue growth                                                                             

Pandemic Impact

Post COVID Outlook

The global sports nutrition market declined by 33.5% from 2019 to 2020. As per the earlier projections, the market was expected to be over USD 40.0 billion in 2020.

In 2021, the market will witness an increase of 47.4% from 2020 owing to the increasing awareness regarding health and wellbeing during the pandemic.

Temporary closure of gyms, fitness centers, and health clubs owing to COVID-19 associated lockdowns resulted in sales decline in 2020.

Growing demand for sports nutrition products with functional ingredients and growing demand for online sales channels are estimated to positively impact the market growth.

Fitness centers such as Flywheel Sports, Town Sports International, and 24-Hour Fitness filed for bankruptcy due to the COVID-19 pandemic.

Increasing investments and new product developments in the sports nutrition industry are estimated to boost the market potential.


Similarly, in June 2021, professional footballers and the University of Westminster collaborated to launch UNITY brand supplements. The products include Energy Sport Pro for peak performance, Immunity for immunity enhancement, Mind for enhanced performance under pressure, and Recovery for faster recovery. Thus, the development of innovative products is fueling market growth globally.

Product Type Insights

Sports supplements accounted for the largest revenue share of over 50.0% in 2021 owing to the growing consumption of protein supplements such as whey protein and the availability of various plant proteins such as soy, spirulina, pumpkin seed, hemp, rice, and pea. Moreover, increasing consumption of proteins for muscle strengthening by athletes and gym-goers is estimated to fuel the market growth. Furthermore, the availability of a large variety of protein supplements in retailers including Walmart, Amazon, and Vitamin Shoppe will support the segment growth.

The sports foods segment is expected to expand at the fastest growth rate over the forecast period. Sports foods such as protein and energy bars are gaining popularity as on-the-go snacks. Increasing demand for healthy snacking for weight management owing to the increasing prevalence of obesity will drive the segment. Additionally, manufacturers are investing in the development of innovative sports food such as gels. For instance, in June 2021, Otsuka Pharmaceutical Factory, Inc. launched HINEX E-Gel and HINEX E-gel LC, consisting of concentrated liquid diet foods with collagen and soybean peptides.

Application Insights

The post-workout segment held the largest revenue share of over 35.0% in 2021. Post-workout supplements offer benefits such as repairing damaged muscles, enhanced muscle gain, recovery, and maintenance of muscle mass. Multiple benefits of post-workout supplements and increasing awareness regarding post-workout supplements are estimated to fuel the segment growth. Post-workout supplements such as branched-chain amino acids, glutamine, and casein are gaining traction globally owing to the growing awareness regarding their benefits.

The others application segment is estimated to be the fastest-growing segment during the forecast period. Consumer demand for probiotics, vitamins and mineral supplements, meal replacement products, weight management products, and during-workout supplements will foster the segment growth in the near future. Additionally, the increasing popularity of supplements among active lifestyle users is estimated to support the segment growth during the forecast period.

Consumer Group Insights

The adult segment held the largest revenue share of over 65.0% in 2021. This is attributed to a large number of consumers falling in the age of 18 to 64 years. Additionally, consumers in this age group are actively involved in fitness and sports activities, thereby fueling the segment growth. Moreover, the increasing working women population is driving the demand for women's sports nutrition in this age group. Increasing disposable income and growing concerns about maintaining a healthy lifestyle are increasing the adoption of supplements.

Additionally, the adult segment is expected to emerge as the fastest-growing segment over the forecast period due to the growing spending on health products and supplements and growing awareness regarding well-being. Increasing availability and demand for sugar-free, vegan, and convenient supplement formats and the growing trend of holistic well-being are fueling the segment growth. Moreover, demand for plant-based supplements is rapidly growing. Companies are addressing the rising trend of plant-based or vegan products by launching compatible products in these categories.

Consumer Group, By Activity Insights

The light users segment held the largest revenue share of over 70.0% in 2021. The main reason behind the large revenue share is the expansion of the customer base from high endurance athletes and bodybuilders to general customers, ranging from women and teenagers to college students and even older individuals displaying a high interest in maintaining a healthy lifestyle. A number of consumers with nebulous health, nutrition, or lifestyle goals with an aim to live a healthy and active life, but no interest in performance goals are adopting sports supplements for an adequate nutrition intake.

The light users segment is expected to be the fastest-growing segment during the forecast period. Lifestyle users are focused on nutrition, taste, and convenience, while athletes are focused on performance-enhancing products. According to an article published by Nutraceuticals World, millennials are more interested in adopting health and wellness routines for preventing health issues in the later stages of life. The increasing availability of products for lifestyle users is driving the segment.

Distribution Channel Insights

The brick and mortar segment held the largest revenue share of over 75.0% in 2021. There is the easy availability of a large number of products in brick and mortar stores, such as specialty stores, small retail stores, fitness institutes, grocery stores, and general discount stores. Moreover, brick-and-mortar stores offer customer loyalty programs and membership benefits. All these parameters are responsible for the large revenue share.

The online distribution channel segment is expected to expand at the fastest growth rate. The COVID-19 pandemic and associated lockdowns boosted online sales in 2020. Additionally, e-commerce retailers such as Amazon are entering sports nutrition to enter the rapidly growing industry. An increase in the number of self-directed consumers is one of the important factors driving the adoption of online channels for the purchase of sports nutrition products because of discounts offered on a variety of supplements.

Formulation Insights

The powder segment held the largest revenue share of over 40.0% in 2021 owing to the high consumption of protein powders. Moreover, innovations in the powder segment such as powders that form thick shakes to help athletes sustain longer by providing concentrated supplements and the addition of active ingredients to powder formulation are increasing the adoption of powders by athletes and fitness enthusiasts.

Global sports nutrition market share, by formulation, 2021 (%)

The gummies segment is expected to be the fastest-growing segment over the forecast period. Growing consumption of gummies owing to benefits such as convenience, taste, and easy consumption is estimated to drive the segment. Moreover, consumers are suffering from pill fatigue with many people looking for alternatives to capsules, pills, and tablets. This, in turn, will boost segment growth in the near future.

Regional Insights

In 2021, North America dominated the market and accounted for a revenue share of over 45.0%. This is owing to the increasing demand from the U.S. High adoption of supplements and increased awareness regarding health and wellbeing are estimated to promote market growth. Moreover, the presence of a large number of players and various strategies adopted by these players will fuel the market growth in the near future.

Europe is anticipated to expand at a CAGR of 7.7% during the forecast period. Increasing sports participation and rising initiatives undertaken by the public and private bodies are fueling market growth. For instance, in January 2021, Westomatic launched a contactless sports nutrition drink dispenser, which, in turn, will aid in reducing the spread of COVID-19. High consumer adoption in the U.K., Germany, and France is estimated to positively impact the market growth.

Key Companies & Market Share Insights

Mergers & acquisitions, collaborations, and flavor differentiation are the key strategies adopted by the major companies for gaining a competitive edge in the market. In April 2021, Unilever acquired Onnit, a supplement and sports nutrition brand, to expand its portfolio in the wellness and lifestyle segment. In May 2020, Uelzena eG partnered with BioHealth International GmbH (BHI) to inaugurate nutrineo food health solutions to develop and innovate sports nutrition supplements and dietary foods. Through this venture, both the companies combined their expertise and expanded their private label in healthcare. Some prominent players in the global sports nutrition market include:

  • Iovate Health Sciences

  • Abbott

  • Quest Nutrition

  • PepsiCo

  • Cliff Bar

  • The Coca-Cola Company

  • MusclePharm

  • The Bountiful Company

  • Post Holdings

  • BA Sports Nutrition

  • Cardiff Sports Nutrition

Sports Nutrition Market Report Scope

Report Attribute


Market size value in 2022

USD 43.0 billion

Revenue forecast in 2030

USD 82.3 billion

Growth Rate

CAGR of 8.5% from 2022 to 2030

Base year for estimation


Historical data

2017 - 2020

Forecast period

2022 - 2030

Quantitative units

Revenue in USD million/billion and CAGR from 2022 to 2030

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Product type, application, formulation, consumer group (age group and activity), distribution channel, region

Regional scope

North America; Europe; Asia Pacific; Latin America; Middle East & Africa

Country scope

U.S.; Canada; Mexico; Puerto Rico; Cuba; U.K.; Germany; France; Italy; Spain; Japan; China; India; Australia; New Zealand; Brazil; Argentina; South Africa; Saudi Arabia; UAE


Key companies profiled

Iovate Health Sciences; Abbott; Quest Nutrition; PepsiCo; Cliff Bar; The Coca-Cola Company; MusclePharm; The Bountiful Company; Post Holdings; BA Sports Nutrition; Cardiff Sports Nutrition

Customization scope

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Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2017 to 2030. For the purpose of this study, Grand View Research, Inc. has segmented the global sports nutrition market report based on product type, application, formulation, consumer group (age group and activity), distribution channel, and region:

  • Product Type Outlook (Revenue, USD Million, 2017 - 2030)

    • Sports Supplements

      • Protein Supplements

        • Animal-based

        • Whey

        • Casein

        • Egg

        • Fish

        • Others

        • Plant-based

        • Soy

        • Spirulina

        • Pumpkin Seed

        • Hemp

        • Rice

        • Pea

        • Others

      • Vitamins

      • Minerals

      • Amino Acids

      • Probiotics

      • Omega -3 Fatty Acids

      • Carbohydrates

      • Detox Supplements

      • Electrolytes

      • Others

    • Sports Drinks

      • Isotonic

      • Hypotonic

      • Hypertonic

    • Sports Foods

      • Protein Bars

      • Energy Bars

      • Protein Gels

    • Meal Replacement Products

    • Weight Loss Products

  • Application Outlook (Revenue, USD Million, 2017 - 2030)

    • Pre-workout

    • Post-workout

    • Weight Loss

    • Others

  • Formulation Outlook (Revenue, USD Million, 2017 - 2030)

    • Tablets

    • Capsules

    • Powder

    • Softgels

    • Liquid

    • Gummies

  • Consumer Group Outlook (Revenue, USD Million, 2017 - 2030)

    • Children

    • Adult

    • Geriatric

  • Consumer Group by Activity Outlook (Revenue, USD Million, 2017 - 2030)

    • Heavy Users

    • Light Users

  • Distribution Channel Outlook (Revenue, USD Million, 2017 - 2030)

    • Brick and mortar

      • Specialty Stores

      • Small Retail Stores

      • Fitness Institutes

      • Grocery Stores

      • General Discount Stores

      • Discount Clothing Retailers

    • E-commerce

  • Regional Outlook (Revenue, USD Million, 2017 - 2030)

    • North America

      • U.S.

      • Canada

      • Mexico

      • Puerto Rico

      • Cuba

    • Europe

      • U.K.

      • Germany

      • France

      • Italy

      • Spain

    • Asia Pacific

      • Japan

      • China

      • India

      • Australia

      • New Zealand

    • Latin America

      • Brazil

      • Argentina

    • Middle East & Africa

      • South Africa

      • Saudi Arabia

      • UAE

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