The global sports nutrition market size was valued at USD 42.9 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 7.4% from 2023 to 2030. Nutrition and diet are essential for maximum performance. Sports nutrition products offer benefits, such as optimal gains from training, increased recovery between workouts and events, maintenance and achievement of ideal body weight, reduced injury risk, and performance consistency. The increasing number of health clubs, fitness centers, and gyms and the growing adoption of different exercise programs in these centers, wherein dietitians provide guidance on the consumption of sports nutrition, are driving the market for sports nutrition. For instance, according to the International Health Racquet and Sportsclub Association (IHRSA), as of 2021, there were 32,270 health clubs in the U.S., and 4.5 billion Americans were health club consumers in 2021. Similarly, in 2022, there are 9.2 million health club consumers in Germany.
A growing preference for healthy, active living is one of the key factors driving the market. Furthermore, young consumers adopting fitness as a central concept in their lifestyle and growing consumer acceptance of protein supplements are expected to fuel the growth. Increasing consumer demand for nutritional products with plant-based ingredients and immunity-enhancing benefits is also contributing to growth. Furthermore, the increasing use of social media platforms by manufacturers such as YouTube and Instagram to promote their products is anticipated to impel the demand for sports nutrition products. According to a survey conducted by United Nations Conference on Trade and Development and Netcomm Suisse eCommerce Association, online purchase of pharmaceutical and health products has increased by 9.0%. This, in turn, is driving the nutritional supplements market.
The COVID-19 pandemic had a positive impact on growth. The pandemic maximized the desire to lead a healthy lifestyle among the people. Around 51.0% of global consumers indicated that they are concerned about being less active or gaining weight during the pandemic, which led to increasing consumption of a nutritious diet, thereby increasing the use of various dietary supplements and driving the market. However, the market witnessed decreased sales at the beginning of COVID-19 for a short period, which can be attributed to the shutting down of gyms and health clubs and the suspension of sports events. Moreover, reduced income made people avoid nonessential spending, thereby affecting industry growth.
The prevalence of obesity has increased, leading to an increasing number of chronic diseases across the globe. Increasing adoption of a sedentary lifestyle and growing consumption of an unhealthy diet are among the major factors driving the prevalence of obesity. Overall, 39.0% of the world’s adult population suffers from obesity, and this prevalence has nearly tripled between 1975 and 2016. Around 1 billion people globally are estimated to be living with obesity by 2030. Moreover, globally, an estimated 38.2 million children under the age of 5 were overweight or obese in 2019. This rapid increase in the prevalence of obesity has raised concerns as well as awareness about healthy lifestyles and nutritious food, which is driving the market for nutritional supplements.
Sports supplements accounted for the largest share of 42.3% in 2022, owing to growing awareness about health and fitness and the major commercial availability of sports supplements in the market. An increase in the number of gyms and fitness centers is also one of the significant factors contributing to the segment growth. In addition, the increasing number of new product launches and ongoing research on novel ingredients are likely to boost industry growth in the coming years. For instance, in July 2021, Science in Sports launched a new product range called Beta Fuel-a mix of 1-part fructose and 2 parts maltodextrins-for athletes.
The sports food segment is expected to grow at the fastest rate over the forecast period. Growing consumer awareness about health and fitness and the rising number of health and fitness centers in the country are some of the factors expected to drive the market in North America. The increasing number of new product launches in this category is expected to boost the demand for these products in the upcoming years. For instance, in 2018, Bodybuilding.com launched its own private labeled line of protein crunch bars available in two flavors, including chocolate peanut butter and cookies and cream.
Powder formulation accounted for the largest share of over 40.0% in 2022. The increasing number of sporting events and the emergence of health and fitness centers across the region are supporting market growth. Moreover, powdered supplements are easy to consume, have more stable constituents, and offer a longer shelf-life. In addition, protein powders are consumed by adults focusing on muscle building and physique improvement. Innovations are being introduced in this segment, such as powders that form thick shakes to help athletes sustain energy levels for longer by providing concentrated supplements compared to conventional powders.
The gummies segment is expected to grow at the fastest rate owing to ongoing innovation and the launch of products with enhanced bioavailability and outcomes. Also, growing adoption among adolescents is impelling the segment's growth. Moreover, factors such as innovative flavors, ease of chewing, adequate nutrient components, and better palatability are factors boosting the growth of gummy-based sports supplements. Sports nutrition gummies are convenient, easy-to-use, and healthy alternatives to shakes, gels, or bars. For instance, Amino Energy gummies by Optimum Nutrition are claimed to boost focus and muscle recovery.
The adult segment held the largest share of over 65.0% in 2022. This is attributed to a large number of consumers falling in the age group of 18 to 64 years. Additionally, consumers in this age group are actively involved in fitness and sports activities, thereby fueling segment growth. Moreover, the increasing working women population is driving the demand for women’s sports nutrition in this age group.
Additionally, the adult segment is expected to emerge as the fastest-growing segment due to the growing spending on health products and supplements and rising awareness regarding well-being. The increasing availability of and demand for sugar-free, vegan, and convenient supplement formats and the growing trend of holistic well-being are driving the segment.
The fitness enthusiasts segment dominated the market with a revenue share of over 40.0% in 2022 owing to the growing trend of fitness among consumers. The outbreak of COVID-19 raised awareness regarding a healthy lifestyle due to which a large population is engaged in various fitness activities. In addition, research studies on the benefits of the consumption of pre- and post-workout nutritional supplements have boosted their demand among fitness enthusiasts. In addition, the increased number of fitness centers and health clubs has contributed to market growth. As per the study published in the Journal of the International Society of Sports Nutrition, approximately 43.8% of gym-goers consumed nutritional supplements in 2020.
The lifestyle users segment is expected to grow at the fastest rate over the forecast period owing to the rising prevalence of obesity and increasing adoption of supplements to maintain physical health. Also, the large consumer base is consuming various supplements due to social media influence, thereby driving the segment. Furthermore, the rising prevalence of obesity and other chronic diseases across the world has increased the demand for nutritional supplements. Moreover, senior citizens are looking for formulations that can help them gain strength and stay active, thereby positively impacting the segment's growth.
Brick-and-mortar held a dominant share of over 75.0% in 2022. The presence of a large number of specialty stores and fitness institutes is a major contributor to the segment's growth. Moreover, retail stores are involved in increasing overall customer engagement and enhancing their experience at stores. For instance, GNC has more than 4,800 retail stores, while The Vitamin Shoppe has around 785 stores across the U.S. Consumer trust is another major factor that contributes to the growth of this channel. Consumers tend to rely more on this channel as compared to online platforms as the latter holds a threat of purchasing substitute or counterfeit products.
E-commerce channel is expected to be the fastest-growing segment over the forecast period. Online players offer lucrative discounts on sports supplements, which is driving the demand for products through online channels. In addition, an increase in strategies adopted by online players to compete with their retail counterparts may boost the growth of online channels in the upcoming years. For instance, in 2018, Amazon launched its privately labeled brand-OWN PWR-which consisted of 11 products, including 3 elite pre-workout formulations and 8 general sports nutrition products.
The post-workout segment held the largest share of over 35.0% in 2022. Supplements consumed post workouts to enhance muscle strength and recovery gained popularity through increased inclination toward fitness and active lifestyles. These supplements help to rehydrate, replenish, refuel, and enhance future performance. In addition, the emergence of health and fitness centers across geographies is likely to bolster segment growth. Moreover, the availability of post-workout supplements in the form of energy bars, RTD beverages, powders, and capsules is expected to further boost the market growth.
The pre-workout application segment is expected to expand at the fastest growth rate over the forecast period. The spike in obesity rate and the growing inclination to pursue a physically fit and active lifestyle is expected to contribute to the growth of this segment. In addition, increased healthcare expenditure on weight-loss products is expected to boost industry growth. Moreover, the launch of innovative products by key players in the market is fueling growth. For instance, in May 2020, NOW Sports launched BCAA Blast Powder, which is available in natural raspberry and tropical punch flavors. It is promoted as an effective pre-workout supplement that can help maximize output during workouts.
In 2022, North America held the largest share of over 45.0%. Growing awareness regarding health and well-being is contributing to the increased demand for sports nutrition in this region. In addition, the increasing number of new product launches in the sports supplements category, indicating the high demand for these products in the coming years, and the local presence of key industry players are some of the important factors expected to fuel growth. An increase in the number of government initiatives promoting sports-related activities is another significant factor driving the adoption of these products in this region.
North America is also anticipated to register the fastest growth rate during the forecast period due to the advancements in allied industries. In November 2018, BASF launched a sports nutrition ingredient called PeptAIde, identified using artificial intelligence, which consists of a unique set of plant-based peptides that help in modulating inflammation. In June 2016, Flex Pharma, Inc. announced the launch of a scientifically proven sports shot, HOTSHOT, which prevents muscle cramps and muscle soreness in endurance and non-endurance athletes.
Mergers & acquisitions, collaborations, and flavor differentiation are among the key strategies adopted by leading companies for gaining a competitive edge in the market. In February 2021, Clif Bar & Company expanded Luna Bar's product portfolio by launching snack bars with prebiotics to support digestive health. It serves as a meal replacement or a healthy snacking alternative. Some prominent players in the global sports nutrition market include:
Iovate Health Sciences
The Coca-Cola Company
The Bountiful Company
BA Sports Nutrition
Cardiff Sports Nutrition
Market size value in 2023
USD 46.1 billion
Revenue forecast in 2030
USD 81.8 billion
CAGR of 7.4% from 2023 to 2030
Base year for estimation
2016 - 2021
2023 - 2030
Revenue in USD million/billion and CAGR from 2023 to 2030
Revenue forecast, company ranking, competitive landscape, growth factors, and trends
Product type, application, formulation, consumer group, end-user, sales channel, region
North America, Europe, Asia Pacific, Latin America, Middle East & Africa
Key companies profiled
Iovate Health Sciences; Abbott; Quest Nutrition; PepsiCo; Cliff Bar; The Coca-Cola Company; MusclePharm; The Bountiful Company; Post Holdings; BA Sports Nutrition; Cardiff Sports Nutrition; Jacked Factory; Orgain
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This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2016 to 2030. For the purpose of this study, Grand View Research, Inc. has segmented the global sports nutrition market report based on product type, application, formulation, consumer group, end-user, sales channel, and region:
Product Type Outlook (Revenue, USD Million, 2016 - 2030)
Omega -3 Fatty Acids
Meal Replacement Products
Weight Loss Product
Application Outlook (Revenue, USD Million, 2016 - 2030)
Formulation Outlook (Revenue, USD Million, 2016 - 2030)
Consumer Group Outlook (Revenue, USD Million, 2016 - 2030)
End-user (Revenue, USD Million, 2016 - 2030)
Sales Channel Outlook (Revenue, USD Million, 2016 - 2030)
Brick And Mortar
Small Retail Stores
General Discount Stores
Discount Clothing Retailers
Regional Outlook (Revenue, USD Million, 2016 - 2030)
Middle East & Africa
b. The global sports nutrition market size was estimated at USD 40.0 billion in 2021 and is expected to reach USD 42.9 billion in 2022.
b. The global sports nutrition market is expected to grow at a compound annual growth rate of 8.4% from 2022 to 2030 to reach USD 81.8 billion in 2030.
b. The sports supplements segment dominated the sports nutrition market and held the largest revenue share of 42.1% in 2021.
b. Some key players operating in the sports nutrition market include Glanbia Plc.; Abbott; Quest Nutrition; PepsiCo; Cliff Bar; Coca Cola Company; The Bountiful Company; Post Holdings; Cardiff Sports Nutrition; and MusclePharm.
b. Key factors that are driving the sports nutrition market growth include an increase in demand for various types of protein bars, dietary supplements, and energy drinks among athletes and bodybuilders.
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