The global sports nutrition market size was estimated at USD 45.24 billion in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 7.5% from 2024 to 2030. Nutrition and diet are essential for maximum performance. Increasing adoption of a sedentary lifestyle and growing consumption of unhealthy diets have increased the risk of various diseases, including diabetes, cardiovascular diseases, obesity, and cancer. A large amount of literature data indicates that 30% of cancer cases are related to poor dietary habits. According to the International Diabetes Federation, in 2022, approximately 8.75 million people were living with diabetes across the globe, of which 1.52 million people were under the age of 12. With increasing awareness regarding the benefits of healthy lifestyles, the demand for sports supplements is likely to grow.
A rising preference for a healthy and active lifestyle is a significant factor propelling the market. Moreover, the increasing inclination of younger consumers towards fitness as a central aspect of their lives and the growing acceptance of protein supplements among consumers are expected to drive market growth. The surging consumer demand for nutritional products containing plant-based ingredients and immunity-boosting advantages is also contributing to this growth. In addition, the expanding use of social media platforms, such as YouTube and Instagram, by manufacturers to promote their products is projected to boost the demand for sports nutrition products. According to a survey conducted by the United Nations Conference on Trade and Development and the Netcomm Suisse eCommerce Association, there has been a 9.0% increase in online purchases of pharmaceutical and health products. This trend, in turn, is propelling the market growth.
The rise in obesity rates has led to an increased incidence of chronic diseases worldwide. Factors such as the adoption of sedentary lifestyles and the consumption of unhealthy diets are major contributors to the escalating obesity rates. Currently, approximately 39.0% of the global adult population is affected by obesity, a figure that has nearly tripled between 1975 and 2016. Projections indicate that approximately 1 billion people worldwide will be living with obesity by 2030. Furthermore, it is estimated that 38.2 million children under the age of 5 were either overweight or obese globally in 2019. This rapid surge in obesity prevalence has heightened concerns and spurred greater awareness regarding healthy lifestyles and nutritious dietary choices, which, in turn, are propelling the market for sports nutrition.
The sports supplements segment accounted for the largest revenue share of 39.4% in 2023, owing to growing awareness about health and fitness and the major commercial availability of sports supplements in the market. An increase in the number of gyms and fitness centers is also one of the significant factors contributing to the segment growth. In addition, the increasing number of new product launches and ongoing research on novel ingredients are likely to boost industry growth in the coming years. For instance, in July 2021, Science in Sports launched a new product range called Beta Fuel-a mix of 1-part fructose and 2 parts maltodextrins-for athletes.
The sports food segment is expected to grow at the fastest CAGR over the forecast period. Growing consumer awareness about health and fitness and the rising number of health and fitness centers in the country are some of the factors expected to drive the market in North America. The increasing number of new product launches in this category is expected to boost the demand for these products in the upcoming years. For instance, in 2018, Bodybuilding.com launched its own private labeled line of protein crunch bars available in two flavors, including chocolate peanut butter and cookies and cream.
Based on formulation, the powder segment held the largest market share of over 27.2% in 2023. This leading position is due to the increasing number of sporting events and the proliferation of health and fitness centers in the region, which are contributing to market growth. Furthermore, powdered supplements are favored for their ease of consumption, more stable ingredients, and extended shelf-life. In addition, adults focusing on muscle building and physique improvement are significant consumers of protein powders. Innovations within this segment include the development of powders that create thick shakes, which help athletes maintain energy.
The capsule segment is expected to grow at the fastest CAGR owing to ongoing innovation and the launch of products with enhanced bioavailability and outcomes. Also, growing adoption among adolescents is impelling the segment's growth.
Based on consumer group, the adult segment dominated the market with a revenue share of over 49.0% in 2023. This can be primarily attributed to the substantial number of consumers within the age group of 18 to 64 years. Furthermore, individuals in this age bracket actively engage in fitness and sports activities, thereby stimulating the growth of this segment. Moreover, the rising population of working women is also a driving factor for the demand for women's sports nutrition within this age group.
The adult segment is expected to emerge as the fastest-growing segment due to the growing spending on health products and supplements and rising awareness regarding well-being. The increasing availability of and demand for sugar-free, vegan, and convenient supplement formats and the growing trend of holistic well-being are driving the segment.
Based on sales channel, the brick-and-mortar segment dominated the market with a revenue share of over 53.0% in 2023. The presence of a large number of specialty stores and fitness institutes is a major contributor to the segment's growth. Moreover, retail stores are involved in increasing overall customer engagement and enhancing their experience at stores. For instance, GNC has more than 4,800 retail stores, while The Vitamin Shoppe has around 785 stores across the U.S. Consumer trust is another major factor that contributes to the growth of this channel. Consumers tend to rely more on this channel as compared to online platforms as the latter holds a threat of purchasing substitute or counterfeit products.
The e-commerce channel segment is expected to be the fastest-growing segment over the forecast period. Online players offer lucrative discounts on sports supplements, which is driving the demand for products through online channels. In addition, an increase in strategies adopted by online players to compete with their retail counterparts may boost the growth of online channels in the upcoming years. For instance, in 2018, Amazon launched its privately labeled brand-OWN PWR-which consisted of 11 products, including 3 elite pre-workout formulations and 8 general sports nutrition products.
Asia Pacific accounted for the largest revenue share of over 39.0% in 2023. The growing awareness regarding health and well-being plays a significant role in driving the increased demand for sports nutrition in this region. In addition, the rising number of new product launches in the sports supplements category, which reflects the high demand for these products in the coming years, and the local presence of key industry players are crucial factors expected to bolster growth. Moreover, an increase in government initiatives that promote sports-related activities serves as another significant driver for the adoption of these products in the Asia Pacific region.
Mergers & acquisitions, collaborations, and flavor differentiation represent some of the key strategies employed by leading companies to gain a competitive advantage in the market. In February 2021, Clif Bar & Company expanded Luna Bar's product range by launching snack bars with prebiotics aimed at promoting digestive health. These bars can serve as meal replacements or healthy snacking alternatives.
Market size value in 2024
USD 48.58 billion
Revenue forecast in 2030
USD 75.00 billion
CAGR of 7.5% from 2024 to 2030
Base year for estimation
2018 - 2022
2024 - 2030
Revenue in USD million/billion, CAGR from 2023 to 2030
Revenue forecast, company ranking, competitive landscape, growth factors, and trends
Product type, formulation, consumer group, sales channel, region
North America; Europe; Asia Pacific; Latin America; Middle East & Africa
U.S.; Canada; Germany; U.K.; France; Italy; Spain; Denmark; Sweden; Norway; China; Japan; India; South Korea; Singapore; Australia; Thailand; Brazil; Mexico; Argentina; South Africa; Saudi Arabia; UAE; Kuwait
Key companies profiled
Iovate Health Sciences; Abbott; Quest Nutrition; PepsiCo; Cliff Bar; The Coca-Cola Company; MusclePharm; The Bountiful Company; Post Holdings; BA Sports Nutrition; Cardiff Sports Nutrition; Jacked Factory; Orgain
Free report customization (equivalent up to 8 analyst’s working days) with purchase. Addition or alteration to country, regional & segment scope.
This report forecasts revenue growth and provides an analysis of the latest trends in each of the sub-segments from 2018 to 2030. For this report, Grand View Research has segmented the global sports nutrition market report based on product type, formulation, consumer group, sales channel, and region:
Product Type Outlook (Revenue, USD Million, 2018 - 2030)
Whey Protein Isolate
Whey Protein Concentrate
Omega -3 Fatty Acids
Meal Replacement Products
Weight Loss Product
Formulation Outlook (Revenue, USD Million, 2018 - 2030)
Sales Channel Outlook (Revenue, USD Million, 2018 - 2030)
Brick & Mortar
Health Food Shops
Consumer Group Outlook (Revenue, USD Million, 2018 - 2030)
Regional Outlook (Revenue, USD Million, 2018 - 2030)
Middle East and Africa (MEA)
b. The global sports nutrition market size was estimated at USD 45.24 billion in 2023 and is expected to reach USD 48.58 billion in 2024.
b. The global sports nutrition market is expected to grow at a compound annual growth rate of 7.5% from 2024 to 2030 to reach USD 75.00 billion in 2030.
b. The sports supplements segment dominated the sports nutrition market and held the largest revenue share of 39.4% in 2023.
b. Some key players operating in the sports nutrition market include Glanbia Plc.; Abbott; Quest Nutrition; PepsiCo; Cliff Bar; Coca Cola Company; The Bountiful Company; Post Holdings; Cardiff Sports Nutrition; and MusclePharm.
b. Key factors that are driving the sports nutrition market growth include an increase in demand for various types of protein bars, dietary supplements, and energy drinks among athletes and bodybuilders.
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