Lawn Mowers Market Report

Lawn Mowers Market Analysis By Product (Manual, Electric, Petrol, Robotic), By End-use (Residential, Commercial), By Region (North America, Europe, Asia Pacific, Latin America, MEA) And Segment Forecasts, 2014 - 2025

Published: May 2017  |  120 Pages  |  Format: PDF  |  Report ID: GVR-1-68038-927-2

Industry Insights

The global lawn mowers market size was valued at USD 25.9 billion in 2016. The growing convenience owing to the availability of technically advanced gardening products is expected to propel the adoption of gardening as a hobby. Remote-controlled and GPS-equipped lawn care tools have further made gardening easier. Owing to the aforementioned reasons, gardening is gaining momentum, which is projected to spur the product demand in the near future. 

In the gardening equipment industry, the lawn mowers market is anticipated to witness significant growth over the forecast period. This is accredited to the varied uses of these equipment across several applications. The smallest types of tools, such as unpowered push mowers, are widely applicable for small residential gardens. Electrical or piston engine-powered mowers are utilized for grass cutting in larger residential lawns. Furthermore, technically-advanced lawn mowers, such as robotic lawn mowers, are significantly transforming the gardening equipment industry.

China lawn mowers market by product, 2014 - 2025 (USD Billion)

China lawn mowers market

A gradual shift from the traditional hand-guided mowers to automatic electric mowers is further expected to spur product sales. The increasing importance of landscaping coupled with backyard beautification is also anticipated to trigger product sales. As backyard cookouts and garden parties continue to become more popular, it is anticipated that the demand for gardening equipment will grow, thereby spurring the sale of lawn mowers.

Improvement in the social lifestyle of an increasing base of the affluent middle-class population is a key factor driving gardening as a hobby. Moreover, the rise in home decoration in new housing projects coupled with rebound in the home remodeling activity is projected to drive the demand for these products over the forecast period. 

Product Insights

Electric lawn mowers emerged as the leading product category in 2016 and accounted for over 30% of the overall revenue share. However, the robotic product segment is projected to witness high growth over the forecast period owing to the surging adoption of these products in the developed regions.

The increasing usage of electric-powered products is due to growing environmental concerns coupled with high fuel prices linked with tools powered by ICEs. Furthermore, increased versatility is another factor spurring electric mower sales. The usage of terrain-specific gardening equipment is vital in order to achieve cost efficiency and convenience. Moreover, geographical variations play a crucial role in deciding the equipment performance. Manufacturers of electric tools are increasingly designing equipment with enhanced flexibility.

However, a gradual shift towards advanced products is expected to offer several avenues to the robotic products market. This equipment is projected to replace traditional manual lawn care tools. The former operates quietly and autonomously and is specially designed to save both time and money. It requires minimum human intervention and can be easily programmed to function even from smartphones. Thus, evolving technologies enhancing the adoption of lawn mowers are expected to spur market growth over the forecast period.

End-use Insights

The global demand for lawn mowers is anticipated to grow owing to rising applications across the residential and commercial/government sectors. Furthermore, the increasing adoption of robotic equipment across numerous residential projects globally is also anticipated to play a key role in driving the demand for these products over the next eight years.

Global lawn mowers market by end use, 2016 (USD Billion)

Global lawn mowers market

The residential sector is expected to emerge as the largest end-use segment. One of the primary reasons driving growth is the rapid development and investments, which are being carried out in the construction sector around the world. An upsurge in the demand for landscaping services in the U.S. coupled with a rise in the residential development in Asia Pacific is projected to spur the demand for lawn mowers over the forecast period.

The increasing need to maintain government facilities, such as public parks, roadside areas, churches, and schools, makes it important to adopt garden care equipment for the maintenance of gardens. Moreover, sports fields, cricket grounds, spaces for table tennis, and golf courses require constant care, which is fulfilled with the help of these gardening tools. 

Regional Insights

North America held the largest market share in 2016. However, Asia Pacific is projected to exhibit the highest growth over the forecast period. Growing urbanization in this region has led to a rise in housing activity, which is expected to spur garden care products. Upcoming events such as Olympics 2020 in Asia necessitate the enhancement of an aesthetic appeal. This subsequently triggers the usage of these products as an efficient gardening tool.

Furthermore, the backyard beautification trend is on the rise in North America, and hence, it is expected to drive the adoption of lawn care equipment. Moreover, the increasing usage of robotic products for gardening in Europe is anticipated to increase the overall revenue generated from mower sales. Furthermore, the increasing popularity of landscaping services to enhance residential and commercial spaces is a key factor spurring the growth of the lawn mowers market.

It is increasingly found that a busier lifestyle in developed regions makes it difficult for people to find the time to tend to their gardens. In such situations, robotic tools assist in the maintenance of residential gardens. The autonomy of these technologically advanced devices aid end users in reducing the time consumed to undertake weekly mowing chores.

Competitive Insights 

The market is competitive owing to the presence of several dominant players such as Deere & Company, MTD Products Inc., American Honda Motor Co., Inc. (Honda Power Equipment), Robert Bosch GmbH, Global Garden Products Italy S.p.A., Robomow (Friendly Robotics), Husqvarna Group, and Ariens Company, among others. The competitive environment of the lawn mowers industry is anticipated to intensify further, owing to an expansion in product and service offerings, mergers & acquisitions, and growing technological innovations.

Market players are focusing on expanding geographic reach, increasing production capacities, and upselling products by enhancing the prevailing ones. Furthermore, key players are striving to gain competitive advantage by engaging in mergers & acquisitions.

Report Scope

Attribute

Details

Base year for estimation

2016

Actual estimates/Historical data

2014 - 2015

Forecast period

2017 - 2025

Market representation                                                

Revenue in USD Billion and CAGR from 2017 to 2025

Regional scope

North America, Europe, Asia Pacific, Latin America, and Middle East & Africa

Country scope

U.S., Canada, Germany, UK, France, Italy, Netherlands, Denmark, Finland, Spain, China, India, Japan, Brazil, and Mexico

Report coverage             

Revenue forecast, company share, competitive landscape, growth factors, and trends

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Segments covered in the report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the industry trends in each of the sub-segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the global lawn mowers market on the basis of product, end use, and region: 

  • Product Outlook (Revenue, USD Billion; 2014 - 2025)

    • Manual

    • Electric

    • Petrol

    • Robotic

    • Others

  • End-use Outlook (Revenue, USD Billion; 2014 - 2025)

    • Residential

    • Commercial/Government

  • Regional Outlook (Revenue, USD Billion; 2014 - 2025)

    • North America

      • U.S.

      • Canada

    • Europe

      • UK

      • Germany

      • France

      • Italy

      • Netherlands

      • Denmark

      • Finland

      • Spain

    • Asia Pacific

      • China

      • India

      • Japan

    • Latin America

      • Brazil

      • Mexico

    • Middle East & Africa
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