Global probiotics market was valued at USD 32.06 billion in 2013. These are living microorganisms which help in treating intestinal inflammation, urogenital infections, and antibiotic-associated diarrhea. The Strong immune system is mostly related to a strong gut health. Increasing global health awareness among consumers is anticipated to aid the industry growth.
Consumer tendency to take dietary supplements and consume dairy products mostly across the western countries plays an important role in the industry growth. The growth of global functional food industry is expected to drive the demand for probiotics industry. Probiotics are considered as functional foods as they provide health benefits beyond the traditional nutrition function.
Recent animal disease outbreaks are another key factor that is anticipated to assist the global animal probiotics market. The global industry is presumed to grow positively due to growing concerns regarding animal health owing to rising meat consumption.
The industry faced major hindrance regarding low level of awareness among the consumers about the benefits of probiotics particularly in underdeveloped regions of Asia Pacific and Africa. Probiotics are highly sensitive microorganisms, which are easily damaged or weakened by the influence of various environmental factors during manufacturing and storage.
Legislative support and rising concern among consumers can act as market building opportunities for probiotics manufacturers. Technological advancements have led to several novel applications and higher efficiency, thus opening up new avenues for development. Emerging countries, such as China, India, and Brazil, are expected to lead their respective regional markets regarding growth.
North America probiotics market revenue, by application, 2012 – 2020 (USD Million)
Major applications for the product include functional foods & beverages, dietary supplements, and animal feed. Functional foods & beverages accounted for over 80% of the total revenue in 2013. The growth of categories within this segment such as dairy, fermented meat, bakery, fats & oils, breakfast cereals, beverages, meat, fish & eggs and soy products is expected to benefit the market growth.
Dietary supplements demand is expected to witness the fastest growth from 2014 to 2020. These dietary supplements are found in commercial markets in the forms such as tablets, capsules, and powders.
Human probiotics accounted for over 90% of the total market in 2013. Growing health concerns are expected to play an important role in complementing the growth over the forecast period. Rising disposable income and increasing standards of living, particularly in Asia Pacific, Latin America and the Middle East have made these probiotics affordable to the public. Such a trend is presumed to impact positively the demand over the next six years.
However, animal feed probiotics are expected to grow at a faster pace over the next six years. Growing concerns regarding animal health owing to rising meat consumption is a critical factor that is presumed to impact positively probiotics demand. Recent animal disease outbreaks are another key factor that is expected to aid the global animal probiotics market. .
Asia Pacific probiotics market led the global industry and accounted for over 40% of total revenue in 2013. The increasing prevalence of diabetes mellitus among youth has promoted the role of dietary supplements in the region, which is expected to increase probiotics demand. There are incentives issued by various regional governments benefitting the growth of the dairy industry. The regional market is also expected to grow at a faster pace over the forecast period.
North America is expected to witness moderate growth over the forecast period. U.S. dominated the regional market. Growing health concerns and increasing health issues such as diabetes, obesity and digestive disorders owing are major factors that are expected to assist the regional growth.
Global probiotics market is moderately fragmented with the top five markets participants sharing over 30% of the global industry. The market is highly competitive with frequent mergers, acquisitions, and strategic alliances. To gain share, the industry participants are extensively investing in R&D to enhance product portfolio.
Research and development play an important role in shaping probiotics growth. Lallemand Inc. manufactures probiotics strains and also engages in research. Other industry participants include Arla Foods, Danone, Danisco, BioGaia Biologics AB, I Health Inc, Lifeway Foods Inc, General Mills Inc., Mother Dairy Fruit & Vegetables Pvt Ltd., Nebraska cultures, Nestle S.A, Probi AB AND Yakult Honsha Co., Ltd.
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