The global dietary supplements market size was estimated at USD 115.06 billion in 2018. It is expected to expand at a CAGR of 7.8% during the forecast period. Rising health concerns along with changing lifestyles and diets has surged the product demand. Positive outlook towards sports nutrition is among the major market drivers. Increase in the number of global sports event like Big Bash and Indian Premium league have forced athletes to focus on their physical strength. In addition, rise in the number of sports complex and gymnasiums is expected to drive the growth.
Rapid urbanization, rise in disposable income, along with growing consumer awareness regarding health issues is expected to propel the market growth over the next seven years. Favorable outlook towards medical nutrition on account of the high prevalence of cardiovascular diseases along with weight management programs is expected to propel the product demand.
Consumer attitude is very positive regarding dietary supplements with added health and wellness benefits. Rising geriatric population, increasing healthcare costs, changing lifestyle, food innovation, medical discoveries, and expectations regarding their higher prices have aided the overall market growth as well as the product demand.
Rising demand of organic products in U.S., Argentina, and Australia has forced regulatory bodies to frame supportive policies to increase production output for organic foods which will result in reduced application of dietary supplements in the upcoming years.
Asia Pacific was the second largest market, accounting for 31% of total share in 2018. Rising sales of royal jelly, green juice, blueberries, black vinegar, and chlorella in Japan owing to increasing demand of natural products is expected to propel the demand for nutritional supplements over the forecast period.
New product launches by Amway and GSK aimed at weight management among athletes are expected to provide the access to buyers over the next few years. However, rising demand for organic food is expected to remain a hampering factor for the market growth in near future.
On the basis of ingredients, the market is categorized into vitamins, minerals, botanicals, proteins and amino acids, omega fatty acids, and fibers and specialty carbohydrates. Vitamin was majorly used ingredient for the formation of dietary supplements, accounting for 33% of total market share in 2018 because of its ability to be easily excreted by kidneys. The product is expected to find more application among working professionals and sports athletes in the form of multivitamin tablets, powders, and liquids over the next seven years.
Rising demand for herbs for the prevention of mental as well as physical disorders is anticipated to boost the botanicals segment over the forecast period. Furthermore, rising concerns over the adverse effects of conventional medicines including allopathic drugs are expected to promote the use of botanical extract as an ingredient for the production of dietary supplements over the next few years.
Fibers are indigestible substances and help lower cholesterol levels, reduce weight, and stabilize blood sugar levels. They are also used to stabilize cholesterol and glucose levels. All these factors are expected to boost the demand for fiber supplements.
Energy and weight management, general health, bone and joint health, immunity, gastrointestinal health, immunity, cardia health, diabetes, and anti-cancer are the major applications of dietary supplements. Energy and weight management held the largest market share of over 30.7% in 2018, owing to the rising trend of online weight loss programs and government initiatives for healthy eating.
Rising prevalence of chronic diseases such as arthritis, cardiovascular problems, and diabetes as well as the advantages associated with plant-extracted drugs over synthetic drugs are factors expected to drive the market over the forecast period.
Rising geriatric population has created various opportunities for the dietary supplement manufacturers as most people in this age group cannot meet their Recommended Dietary Allowances (RDA) because of insufficient dietary intake which results in increasing the product demand.
On the basis of end user, the market is segmented into adults, geriatric, pregnant women, children, and infants. Adults were the major consumer of dietary supplements, accounting for 48.3% of global revenue share in 2018. Rising awareness regarding fat reduction and focus on enhancing nutrition intake among adults is expected to promote the use of these supplements over the forecast period.
Dietary supplements also find application among pregnant women for providing the nutritional enrichment. Ingredients such as folate, prenatal multivitamin, vitamin D3, and magnesium are majorly used to provide supplementation aimed for pregnant women. This segment is expected to expand at a CAGR of 7.1% over the next few years.
However, growing importance of infant formula fortified with nutritional content is expected to limit the usage of dietary supplements. For instance the new product launches by baby food manufacturers including FrieslandCampina and Arla Foods.
Based on distribution channel, the market is segmented into OTC and prescribed. The OTC segment led the market in 2018, accounting for a revenue share of over 73%. Growing demand for products specifically targeted at skin health, personal care, and digestive health is expected to have a positive impact on the segment growth during the forecast period.
Growing popularity of ‘food for special medical purposes’, primarily targeting consumers with issues ranging from infertility and malnutrition is expected to have a significant drive the prescribed supplements segment over the forecast period. It is expected to expand at a CAGR of 9.6% during the forecast period.
Tablet is the most commonly used type of dietary supplements owing to the cost effectiveness and easy packaging techniques. Tables are highly preferred owing to their high shelf life and easy material packing. The segment contributed approximately 35.3% of the total market and is expected to lose its share to the capsules and soft gel segments owing to its bitter taste and the presence of lubricants which are not suitable for consumption.
Capsules are widely accepted since they enable unique mixes of ingredients, provide protection from sensitive ingredients, reduce gastrointestinal irritation, and ensure oil and fat-soluble nutrient delivery. However, capsules are expensive and are characterized by significant space and potency limitations which can restrict the growth.
Rising popularity of organic supplements among millennials has increased the demand for powder type supplements as they can easily be consumed with beverages and other food products. The segment is expected to ascend at a CAGR of 7.7% over the next seven years.
Rising demand for sports nutrition on account of increasing importance of active lifestyle along with growing awareness regarding the benefits of protein intake is expected to play a crucial role in promoting the product use in North America. Furthermore, growing consciousness regarding the consumption of proteins for maintaining the muscle mass and sustaining optimum nutrition levels among middle-aged adults in developedcountries including U.S. and Canada is expected to surge demand.
Rising awareness about nutritional enrichment in China and India is expected to remain a favorable factor for Asia Pacific. Moreover, expansion in retail market in emerging regions such as India, Indonesia, China, and Malaysia in light of regulatory support to promote investments along with the government initiatives is expected to boost the regional demand.
In Europe, rising protein consumption in developed regions such as Germany and U.K. is expected to promote the usage of amino acids for the production of dietary supplements over the forecast period. In addition, rising sales of multivitamin products particularly, vitamin B and C in light of their increasing adoption among working professionals and bodybuilders is expected to have a strong impact on the developed markets in near future.
Rising awareness about vegan supplementation owing to increasing concerns over cardiovascular hazards associated with animal nutrition is expected to promote new investments by protein supplements manufacturers. Over the past few years, manufacturers like Glanbia have been investing in R&D for new plant-based protein supplements which is expected to create new opportunities in near future.
Competitive landscape of the market is characterized by the presence of key international players, such as Amway; Abbott Laboratories; Arkopharma Laboratoires Pharmaceutiques; Bayer; Glanbia; Pfizer; Archer Daniels Midland; Carlyle Group; NBTY Inc.; Nu Skin Enterprises; GlaxoSmithKline; Herbalife International; Nature’s Sunshine Forms; and Bionova Lifesciences among others.
Strategic divestments, mergers and acquisitions, and new product launches were the key strategies implemented by the manufacturers to expand their customer base. For instance, Glanbia acquired Body & Fit from the Netherlands with the aim to ensure direct presence in the swiftly growing direct-to-customer channel in 2017.
Base year for estimation
Actual estimates/Historical data
2014 - 2017
2019 - 2025
Revenue in USD Million & CAGR from 2019 to 2025
North America, Europe, Asia Pacific, Central & South America, Middle East & Africa
Revenue forecast, company share, competitive landscape, growth factors and trends
U.S., Canada, Mexico, Germany, U.K., France, Italy, Spain, China, Japan, Australia & New Zealand (ANZ), Brazil, Peru, Chile, South Africa and Saudi Arabia
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This report forecasts revenue growth at a global, regional, and country level and provides an analysis of the latest industry trends in each of the sub-segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the global dietary supplements market report based on ingredient, form, application, end user, distribution channel, and region:
Ingredient Outlook (Revenue, USD Million, 2014 - 2025)
Proteins & Amino Acids
Fibers & Specialty Carbohydrates
Omega Fatty Acids
Form Outlook (Revenue, USD Million, 2014 - 2025)
Application Outlook (Revenue, USD Million, 2014 - 2025)
Energy & Weight Management
Bone & Joint Health
End user Outlook (Revenue, USD Million, 2014 - 2025)
Distribution Channel Outlook (Revenue, USD Million, 2014 - 2025)
Regional Outlook (Revenue, USD Million, 2014 - 2025)
Australia & New Zealand
Central & South America
Middle East & Africa
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