Automotive Infotainment Systems Market Report

Automotive Infotainment Systems Market Analysis By Product Type (Audio Unit, Display Unit, Head-Up Display, Navigation Unit, Communication Unit), By Fit Type (OE fitted, Aftermarket), By Application, By Region, And Segment Forecasts, 2014 - 2025

Published: May 2017  |  90 Pages  |  Format: PDF  |  Report ID: GVR-1-68038-921-0

Industry Insights

The global automotive infotainment systems market size was valued at USD 15.20 billion in 2016. The industry is driven by the growing demand for in-car comfort and convenience, which include facilities such as on-demand music, smartphone integration, live audio streaming, and various other entertainment services. A consumer’s buying decision is highly influenced by the availability of such features.

The increase in disposable incomes in emerging economies, such as Asia Pacific, has enabled customers to spend on luxury or high-end cars that are equipped with these systems and is driving the demand for these products in this region. Technological proliferations, such as advanced graphic user interface, voice recognition, and intuitive touchscreen in these systems, are also expected to drive the market over the forecast period.

North America Automotive infotainment market by product type, 2014 - 2025 (USD million)

North America Automotive infotainment market

Smartphone connectivity, through Bluetooth or Wi-Fi, enables a user to access messages and information, which further make it easier to work on the go. Additionally, the collaboration of different features helps the user in adopting customized solutions as per his/her requirements. In addition to this, cloud-based services also cater the demand for these products, as they provide seamless connectivity and remote access to playlists and video streaming.

The industry is expected to witness a competition between OE fitted and aftermarket products, as the former focuses on quality while the latter is largely focused on price. Thus, the demand for OE products is expected to be high in developed nations. Price-based selection of infotainment systems is prevalent in developing regions such as Asia Pacific.

Product Type Insights

The Head-Up Display (HUD) system is expected to be equipped with Augmented Reality (AR) technology, which uses a combination of cameras, sensors, Wi-Fi, and GPS to provide dynamic information while driving. This enables the driver to make informed decisions. However, there are rising concerns over the distraction caused due to excess information displayed by the system.

Display units have increased in size due to complex multimedia, incorporation of safety features such as rearview camera, and comprehensive information display. The screen sizes are presumed to reach 7.0 inches or more. Large-sized display units are costly and therefore, are mainly observed in luxury vehicles. TFT-LCD and AMOLED displays are few of the upcoming display technologies that are expected to be implemented in infotainment systems.

Communication units have become reliable due to the introduction of 4G LTE network that enables the use of advanced onboard features such as 3D navigation, hands-free calling, satellite radio, and media streaming. Furthermore, increased efforts for developing 5G network are expected to increase connectivity features in infotainment systems.

Navigation systems have improved with cloud connectivity, which enables real-time location details and compatibility with multiple portable devices. Features, such as geotagging, allow the user to obtain information on a particular location that has been geotagged through digital photographs.  

Application Insights

Passenger car drivers are increasingly adapting to newer digital technologies. New innovations, such as gesture control and voice-based command systems for multimedia, are expected to drive the in-vehicle infotainment market. Incorporation of these features enhances convenience for the driver. The introduction of smart navigation and familiar path routing is anticipated to drive the market over the forecast period.

The use of infotainment systems in commercial vehicles is higher in developed regions such as North America and Europe. These systems aid logistics companies in managing their fleet and obtaining real-time information on a vehicle’s location. They are also able to track fuel consumption and driver performance and analyze areas of improvement.

Fit Type Insights

Aftermarket suppliers of In-vehicle infotainment systems offer their products at a low cost. This is expected to increase the demand for aftermarket systems. Further, the flexibility of customization offered by them is also expected to stimulate their demand.

Europe Automotive infotainment systems market By Fit Type, 2016 (%)

Europe Automotive infotainment market

OE fitted products are expensive and present less scope of customization, as they are standardized. They can be procured through authorized dealers and distributors. The products offer benefits, such as easier servicing & maintenance, to customers and are covered under the car manufacturers’ warranty. In addition to this, OE fitted systems have access to car data, which enables the company to carry out direct marketing campaigns for service and support.

Regional Insights

North America dominated the market in 2016, owing to the concentration of key industry participants, who stimulated the development of advanced In-vehicle infotainment systems. The increased use of voice recognition systems, driver distraction mitigation systems, and HD in-dash display monitors is expected to encourage the market growth in this region.

The Asia Pacific region is estimated to grow at the fastest rate over the forecast period, owing to the growing bracket of disposable incomes of consumers and rising vehicle production. The rising sales of premium cars in China is further expected to bolster the market growth in this region.

Competitive Insights

The market comprises of major players such as Continental AG, Harman International, Panasonic Corporation, Alpine Electronics, Denso Corporation, Pioneer Corporation, Visteon Corporation, Clarion Co., Ltd., Delphi Automotive PLC, and JVC KENWOOD Corporation.

The OE fitted market is facing stiff competition from aftermarket manufacturers, owing to the low costs of aftermarket products. Moreover, the introduction of multiple applications has enabled market players to offer a wide range of infotainment systems. The market participants are collaborating with prominent OEMs to establish a strong foothold. For instance, Continental AG collaborated with Peugeot Société Anonyme (PSA) to offer new infotainment systems for the latest range of cars launched by PSA.

Report Scope

Attribute

Details

Base year for estimation

2016

Actual estimates/Historical data

2014 - 2016

Forecast period

2017 - 2025

Market representation

Revenue in USD Million & CAGR from 2016 to 2025

Regional scope

North America, Europe, Asia Pacific, and South America

Country scope

U.S., Canada, UK, Germany, India, Japan, China, and Brazil

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

15% free customization scope (equivalent to 5 analyst working days)

If you need specific market information that is not currently within the scope of the report, we will provide it to you as a part of the customization


Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the industry trends in each of the sub-segments from 2014 to 2025. For the purpose of this report, Grand View Research has segmented the Automotive infotainment systems market based on product types, fit types, applications, and regions:

  • Product Type Outlook (Revenue, USD Million; 2014 - 2025)

    • Audio Unit

    • Display Unit

    • Head-Up Display

    • Navigation Unit

    • Communication Unit

  • Fit Type Outlook (Revenue, USD Million; 2014 - 2025)

    • OE fitted

    • Aftermarket

  • Application Outlook (Revenue, USD Million; 2014 - 2025)

    • Passenger Cars

    • Commercial Vehicles

  • Regional Outlook (Revenue, USD Million; 2014 - 2025)

    • North America

      • U.S.

      • Canada

    • Europe

      • UK

      • Germany

    • Asia Pacific

      • China

      • India

      • Japan

    • South America

      • Brazil

Key questions answered by the report
Request for Customization

Choose License Type:

Single User - $4,950
Multi User - $7,950
Enterprise User - $9,950

Special Pricing & Discounts

Avail customized purchase options to meet your research needs:

  • Buy sections of this report
  • Buy country level reports
  • Request for historical data
  • Request discounts available for Start-Ups & Universities

Why Choose Us

  • Research support

    24/5 Research support

    Get your queries resolved from an industry expert. Request for a free product review before report purchase.

  • Custom research service

    Custom research service

    Speak to the report author to design an exclusive study to serve your research needs.

  • Quality assurance

    Quality assurance

    A testimonial for service excellence represented in the form of BBB "A" Accreditation.

  • BBB Rating dandb
  • Information security

    Information security

    Your personal and confidential information is safe and secure.

  • BOA