Electric Vehicle (EV) Infotainment Market Report

Electric Vehicle (EV) Infotainment Market Analysis By System Type (Audio, Video, Heads-Up, Navigation, Rear Seat Entertainment System), By Connectivity, By End-user Type, By Application Type, And Segment Forecasts, 2015 - 2025

Published: October 2017  |  128 Pages  |  Format: PDF  |  Report ID: GVR-2-68038-211-2

Industry Insights

The global Electric Vehicle (EV) infotainment market size was estimated at USD 2.4 billion in 2016. Increasing demand for rear seat entertainment is anticipated to be a key factor driving market growth. The demand for GPS navigation enabled infotainment system will grow exponentially over the forecast period, it allows route mapping, traffic monitoring and location detection functions which increases usability of infotainment system for drivers.

EV infotainment market will also witness huge growth in heads-up display systems, which allows display of vehicle information such as fuel level, vehicle speed and other useful information on wind shield, reducing the chances of driver distraction and a safer driving experience.

U.S. EV infotainment market by connectivity, 2015 - 2025 (USD Billion)

U.S. EV infotainment market

It is anticipated that wireless connectivity enabled infotainment devices will lead the market, wireless connectivity allows high speed data transfer and uninterrupted connectivity which enhances the overall user experience. The market for Bluetooth enabled infotainment systems is expected to witness a declining growth as more advanced technology are available in the market which allow better connectivity than Bluetooth. 

The rising demand of EV in passanger car segment is anticipated to proliferate the demand of infotainment systems over the forecast period.

System Type Insights 

The market can be segmented by type of systems into audio system, video system, navigational system, and rear seat entertainment systems. The heads-up display systems are anticipated to exhibit fastest growth in the global EV infotainment market over forecast period. The segment accounted for USD 0.16 billion in 2016 and is projected to grow with a CAGR of 75% from 2017 to 2025. Multimedia infotainment system market is expected to witness steep fall in revenue by 2025.

The global demand for EV infotainment has seen a paradigm shift owing to rising awareness among users. Infotainment system with wireless connectivity has emerged as the largest connectivity segment and accounted for over 38% of the overall market revenue in 2016.

Connectivity Insights

The industry can be categorized based on connectivity options available for EV infotainment system which include Bluetooth, cellular, wireless, and wired connectivity. Among these, Bluetooth connectivity is cheapest connectivity option whereas its data transfer speed is very low hence, the market for Bluetooth-enabled infotainment systems will decline significantly over the forecast period.

Global EV infotainment market, by Connectivity, 2016 (%)

Global EV infotainment market

Wireless connectivity on the other hand is much faster and reliable option which transfers data at a high speed. The wireless connectivity infotainment system market is anticipated to proliferate the demand growing at a CAGR of 70.4% from 2017 to 2025.

End-user Insights

Passenger electric vehicles are most prominent end-user for infotainment systems, accounting for over 60% market share in infotainment industry for EV. Commercial EV has entered the market recently so their current market share is comparatively less however, will eventually grow at a highest CAGR of 71.2% from 2017 to 2025. 

The requirement for infotainment systems is different in both the segments, commercial EV require more navigation and communication based infotainment systems as compared to passenger EV.

Regional Insights

Asia Pacific dominated the global market valued at USD 1.03 billion in 2016. The regional growth is mainly driven by the presence of major players, availability of cheaper labor, better infrastructure facilities for manufacturing, good economic condition and innovation of newer technology by the region. 

High demand for EV infotainment in the developed countries mainly due to better infrastructure and higher disposable income is anticipated to drive the overall industry. Latin America is projected to exhibit fastest growth and is expected to witness a growth rate of 77.8% by 2025.

The Latin American countries are booming and moving towards an advanced future leading to higher demand for EV infotainment. Emergence of better network capabilities such as 4G and 5G and decreased data prices is driving the market. In Brazil, cellular infotainment system was valued at USD 0.9 million in 2016.

Competitive Insights

The EV infotainment market is highly competitive and fairly concentrated, with top four companies accounting for maximum share of the global revenue in 2016. Key market participants include Continental AG, Aisin Seiki Co., Ltd., Panasonic corporations and Harman International Industries Inc.

Innovative technology development and customized products are expected to be key parameter for being competitive in this market, with frequent mergers and acquisitions being undertaken as an attempt to diversify product portfolio and gain market share.

Report Scope

Attribute

Details

Base year for estimation

2016

Actual estimates/Historical data

2015 - 2016

Forecast period

2017 - 2025

Market representation                                                

Revenue in USD Million and CAGR from 2015 to 2025

Regional scope

North America, Europe, Asia Pacific, Middle East & Africa, Rest of world.

Country scope

U.S., Canada, Germany, United Kingdom, China, India, Japan, Brazil, Mexico.

Report coverage             

Revenue forecast, company share, competitive landscape, growth factors and trends

15% free customization scope (equivalent to 5 analysts working days)

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Segments covered in the report

This report forecasts revenue growth at global, regional & country levels and provides an analysis on the industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global EV infotainment market on the basis of System, Connectivity, End use, Application and Region.:

  • System Type Outlook (Revenue, USD Million, 2015 - 2025)

    • Multimedia System

    • Heads-Up System

    • Navigation System

    • Driver Safety and Communication System

    • Rear Seat Entertainment System

  • Connectivity Type Outlook (Revenue, USD Million, 2015 - 2025)

    • Bluetooth

    • Cellular

    • Wireless

    • Wired Connectivity

  • End User Outlook (Revenue, USD Million, 2015 - 2025)

    • Passenger Cars

    • Commercial Vehicles

  • Regional Outlook (Revenue, USD Million, 2015 - 2025)

    • North America

      • U.S.

      • Canada

    • Europe

      • Germany

      • United Kingdom

    • Asia Pacific

      • China

      • India

      • Japan

    • Latin America

      • Brazil

      • Mexico

    • Middle East & Africa

Key questions answered by the report
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