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Brazil Sex Toys Market Size & Outlook, 2022-2030

The sex toys market in Brazil is expected to reach a projected revenue of US$ 2,670.1 million by 2030. A compound annual growth rate of 8.1% is expected of Brazil sex toys market from 2023 to 2030.
Revenue, 2022 (US$M)
$1,433.6
Forecast, 2030 (US$M)
$2,670.1
CAGR, 2023 - 2030
8.1%
Report Coverage
Brazil

Brazil sex toys market highlights

  • The Brazil sex toys market generated a revenue of USD 1,433.6 million in 2022 and is expected to reach USD 2,670.1 million by 2030.
  • The Brazil market is expected to grow at a CAGR of 8.1% from 2023 to 2030.
  • In terms of segment, e-commerce was the largest revenue generating distribution channel in 2022.
  • Specialty Stores is the most lucrative distribution channel segment registering the fastest growth during the forecast period.


Sex toys market data book summary

Market revenue in 2022USD 1,433.6 million
Market revenue in 2030USD 2,670.1 million
Growth rate8.1% (CAGR from 2022 to 2030)
Largest segmentE-commerce
Fastest growing segmentSpecialty Stores
Historical data2018 - 2021
Base year2022
Forecast period2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationE-Commerce, Specialty Stores, Mass Merchandizers
Key market players worldwideChurch & Dwight Co Inc, Reckitt Benckiser Group PLC, LELO, TENGA, Lifestyles Healthcare, Doc Johnson Enterprises, BMS Factory, Fun Factory, We-Vibe


Other key industry trends

  • In terms of revenue, Brazil accounted for 4.4% of the sex toys market in 2022.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Latin America, Brazil sex toys market is projected to lead the regional market in terms of revenue in 2030.
  • Mexico is the fastest growing regional market in Latin America and is projected to reach USD 2,085.6 million by 2030.

Brazil is the largest contributor to sex toys market in Latin America. In 2017, 17% of the population in Brazil used erotic products for enhanced sexual experience. However, there is a significant increase in use of sex toys among the adult demographics. 

Increasing awareness about use of sex toys as an aid by couples as well as for self-pleasure has increased demand in recent years. This is expected to reduce prejudice against sex, which is expected to increase sexual empowerment for women as well as men in the country. 

Some of the key players in Brazil sex toys market are D'amore Sex Shop, Aquelas Coisas, Exclusiva, Tempero Apimentado Balneário Camboriú, Segredo Erótico, and Sexy Mundi. Sex toys are commonly purchased from sex conventions, fairs, and trade shows in Brazil. Dildos, vibrators, lingerie, cock rings, anal beads, and bondage toys are popular among the Brazilian population.

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Sex Toys Market Companies

NameProfile# EmployeesHQWebsite
Church & Dwight Co IncView profile 5,550500 Charles Ewing Boulevard, Ewing, NJ, United States, 08628www.churchdwight.com
Reckitt Benckiser Group PLCView profile 40,000103-105 Bath Road, Slough, Berkshire, United Kingdom, SL1 3UHwww.reckitt.com
LELOView profile 251-500Stockholm, Stockholms Lan, Sweden, Europewww.lelo.com/
TENGAView profile -Minato, Chiba, Japan, Asiawww.tenga.co/kr
Lifestyles HealthcareView profile 1001-5000Brussels, Brussels Hoofdstedelijk Gewest, Belgium, Europewww.lifestylesglobal.com/
Doc Johnson EnterprisesView profile 251-500North Hollywood, California, United States, North Americawww.docjohnson.com/
BMS FactoryView profile 11-50Brampton, Ontario, Canada, North Americawww.bmsfactory.com/
Fun FactoryView profile 51-100Bremen, Bremen, Germany, Europeen.funfactory.com/
We-VibeView profile 51-100Ottawa, Ontario, Canada, North Americawe-vibe.com/

Brazil Sex Toys Market Outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Sex Toys Market Outlook will help companies and investors design strategic landscapes.


E-Commerce was the largest segment with a revenue share of 64.42% in 2022.

Horizon Databook has segmented the Brazil sex toys market based on e-commerce, specialty stores, mass merchandizers covering the revenue growth of each sub-segment from 2018 to 2030.




Brazil is the largest contributor to sex toys market in Latin America. In 2017, 17% of the population in Brazil used erotic products for enhanced sexual experience. However, there is a significant increase in use of sex toys among the adult demographics. 

Increasing awareness about use of sex toys as an aid by couples as well as for self-pleasure has increased demand in recent years. This is expected to reduce prejudice against sex, which is expected to increase sexual empowerment for women as well as men in the country. 

Some of the key players in Brazil sex toys market are D'amore Sex Shop, Aquelas Coisas, Exclusiva, Tempero Apimentado Balneário Camboriú, Segredo Erótico, and Sexy Mundi. Sex toys are commonly purchased from sex conventions, fairs, and trade shows in Brazil. Dildos, vibrators, lingerie, cock rings, anal beads, and bondage toys are popular among the Brazilian population.

  • Brazil Sex Toys Market Distribution Channel Outlook (Revenue, USD Million , 2018-2030)
    • E-Commerce
    • Specialty Stores
    • Mass Merchandizers
  • Brazil Sex Toys Market Type Outlook (Revenue, USD Million , 2018-2030)
    • Female
    • Male

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Horizon Databook provides a detailed overview of country-level data and insights on the Brazil Sex Toys Market Outlook, including forecasts for subscribers. This country databook contains high-level insights into Brazil Sex Toys Market Outlook from 2018 to 2030, including revenue numbers, major trends, and company profiles.

Brazil Sex Toys Market, 2018-2030 (US$M)

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Brazil sex toys market statistics, by distribution channel, 2018-2030 (US$M)

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Brazil sex toys market statistics, by distribution channel, 2018-2030 (USD Million)

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