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France Sex Toys Market Size & Outlook, 2022-2030

The sex toys market in France is expected to reach a projected revenue of US$ 1,847.8 million by 2030. A compound annual growth rate of 9.1% is expected of France sex toys market from 2023 to 2030.
Revenue, 2022 (US$M)
$920.3
Forecast, 2030 (US$M)
$1,847.8
CAGR, 2023 - 2030
9.1%
Report Coverage
France

France sex toys market highlights

  • The France sex toys market generated a revenue of USD 920.3 million in 2022 and is expected to reach USD 1,847.8 million by 2030.
  • The France market is expected to grow at a CAGR of 9.1% from 2023 to 2030.
  • In terms of segment, e-commerce was the largest revenue generating distribution channel in 2022.
  • E-Commerce is the most lucrative distribution channel segment registering the fastest growth during the forecast period.


Sex toys market data book summary

Market revenue in 2022USD 920.3 million
Market revenue in 2030USD 1,847.8 million
Growth rate9.1% (CAGR from 2022 to 2030)
Largest segmentE-commerce
Fastest growing segmentE-Commerce
Historical data2018 - 2021
Base year2022
Forecast period2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationE-Commerce, Specialty Stores, Mass Merchandizers
Key market players worldwideChurch & Dwight Co Inc, Reckitt Benckiser Group PLC, LELO, TENGA, Lifestyles Healthcare, Doc Johnson Enterprises, BMS Factory, Fun Factory, We-Vibe


Other key industry trends

  • In terms of revenue, France accounted for 2.8% of the sex toys market in 2022.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Europe, Russia sex toys market is projected to lead the regional market in terms of revenue in 2030.
  • Italy is the fastest growing regional market in Europe and is projected to reach USD 1,976.4 million by 2030.

In France, nearly 43% of respondents in the Tenga 2019 Self-Pleasure survey responded to using sex toys for sexual enhancement. Use of sex toys among women is higher than men and usually used for self-pleasure. French consumers are more accepting of technologically advanced products, such as Bluetooth-enabled devices and battery-powered products.

Among traditional products, dildos & vibrators are widely used by women and penile rings & vibrators by men. Manufacturers in France are moving toward more organic products using organic ingredients. Some of the popular brands in France include LeLo, JE JOUE, Goliate, Womanizer, We-Vibe, Tenga, Jimmy Jane, and G-vibe.

Online and adult stores offer a range of products for men, women, and couples. Some of the leading retailers operating in France are CHARLOTTE FRENCH SEX TOYS., Porte-à-Vie., Sexodrome, Sexshop La Vie en Rose, and Toys Palace.

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Sex Toys Market Companies

NameProfile# EmployeesHQWebsite
Church & Dwight Co IncView profile 5,550500 Charles Ewing Boulevard, Ewing, NJ, United States, 08628www.churchdwight.com
Reckitt Benckiser Group PLCView profile 40,000103-105 Bath Road, Slough, Berkshire, United Kingdom, SL1 3UHwww.reckitt.com
LELOView profile 251-500Stockholm, Stockholms Lan, Sweden, Europewww.lelo.com/
TENGAView profile -Minato, Chiba, Japan, Asiawww.tenga.co/kr
Lifestyles HealthcareView profile 1001-5000Brussels, Brussels Hoofdstedelijk Gewest, Belgium, Europewww.lifestylesglobal.com/
Doc Johnson EnterprisesView profile 251-500North Hollywood, California, United States, North Americawww.docjohnson.com/
BMS FactoryView profile 11-50Brampton, Ontario, Canada, North Americawww.bmsfactory.com/
Fun FactoryView profile 51-100Bremen, Bremen, Germany, Europeen.funfactory.com/
We-VibeView profile 51-100Ottawa, Ontario, Canada, North Americawe-vibe.com/

France Sex Toys Market Outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Sex Toys Market Outlook will help companies and investors design strategic landscapes.


E-Commerce was the largest segment with a revenue share of 57.29% in 2022.

Horizon Databook has segmented the France sex toys market based on e-commerce, specialty stores, mass merchandizers covering the revenue growth of each sub-segment from 2018 to 2030.




In France, nearly 43% of respondents in the Tenga 2019 Self-Pleasure survey responded to using sex toys for sexual enhancement. Use of sex toys among women is higher than men and usually used for self-pleasure. French consumers are more accepting of technologically advanced products, such as Bluetooth-enabled devices and battery-powered products.

Among traditional products, dildos & vibrators are widely used by women and penile rings & vibrators by men. Manufacturers in France are moving toward more organic products using organic ingredients. Some of the popular brands in France include LeLo, JE JOUE, Goliate, Womanizer, We-Vibe, Tenga, Jimmy Jane, and G-vibe.

Online and adult stores offer a range of products for men, women, and couples. Some of the leading retailers operating in France are CHARLOTTE FRENCH SEX TOYS., Porte-à-Vie., Sexodrome, Sexshop La Vie en Rose, and Toys Palace.

  • France Sex Toys Market Distribution Channel Outlook (Revenue, USD Million , 2018-2030)
    • E-Commerce
    • Specialty Stores
    • Mass Merchandizers
  • France Sex Toys Market Type Outlook (Revenue, USD Million , 2018-2030)
    • Female
    • Male

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Horizon Databook provides a detailed overview of country-level data and insights on the France Sex Toys Market Outlook, including forecasts for subscribers. This country databook contains high-level insights into France Sex Toys Market Outlook from 2018 to 2030, including revenue numbers, major trends, and company profiles.

France Sex Toys Market, 2018-2030 (US$M)

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France sex toys market statistics, by distribution channel, 2018-2030 (US$M)

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France sex toys market statistics, by distribution channel, 2018-2030 (USD Million)

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