U.S. Sex Toys Market Size & Outlook, 2022-2030
U.S. Sex Toys Market, 2018-2030 (US$M)
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U.S. sex toys market highlights
- The U.S. sex toys market generated a revenue of USD 9,216.3 million in 2022 and is expected to reach USD 17,013.2 million by 2030.
- The U.S. market is expected to grow at a CAGR of 8% from 2023 to 2030.
- In terms of segment, e-commerce was the largest revenue generating distribution channel in 2022.
- E-Commerce is the most lucrative distribution channel segment registering the fastest growth during the forecast period.
Sex toys market data book summary
| Market revenue in 2022 | USD 9,216.3 million |
| Market revenue in 2030 | USD 17,013.2 million |
| Growth rate | 8% (CAGR from 2022 to 2030) |
| Largest segment | E-commerce |
| Fastest growing segment | E-Commerce |
| Historical data | 2018 - 2021 |
| Base year | 2022 |
| Forecast period | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | E-Commerce, Specialty Stores, Mass Merchandizers |
| Key market players worldwide | Church & Dwight Co Inc, Reckitt Benckiser Group PLC, LELO, TENGA, Lifestyles Healthcare, Doc Johnson Enterprises, BMS Factory, Fun Factory, We-Vibe |
Other key industry trends
- In terms of revenue, U.S. accounted for 28.2% of the sex toys market in 2022.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In North America, U.S. sex toys market is projected to lead the regional market in terms of revenue in 2030.
- U.S. is the fastest growing regional market in North America and is projected to reach USD 17,013.2 million by 2030.
In the U.S., a growing number of adult men and women are becoming open to experimenting with new products for enhancing their sexual experience. These products are a part of mainstream personal care products and promote healthy sexual lives.
Single women are perceived to be highest users of sex toys; however, majority of purchases are made by men. Social stigma surrounding the purchase of these products has reduced significantly with the growing reach of online retailers that can help maintain anonymity of its customers.
Marketing strategies used for these products are changing. Manufacturers are working on removing the pornographic image associated with sexual wellness products and rebranding use of vibrators as a healthy means of improving sex life.
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Sex Toys Market Scope
Sex Toys Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Church & Dwight Co Inc | View profile | 5,550 | 500 Charles Ewing Boulevard, Ewing, NJ, United States, 08628 | www.churchdwight.com |
| Reckitt Benckiser Group PLC | View profile | 40,000 | 103-105 Bath Road, Slough, Berkshire, United Kingdom, SL1 3UH | www.reckitt.com |
| LELO | View profile | 251-500 | Stockholm, Stockholms Lan, Sweden, Europe | www.lelo.com/ |
| TENGA | View profile | - | Minato, Chiba, Japan, Asia | www.tenga.co/kr |
| Lifestyles Healthcare | View profile | 1001-5000 | Brussels, Brussels Hoofdstedelijk Gewest, Belgium, Europe | www.lifestylesglobal.com/ |
| Doc Johnson Enterprises | View profile | 251-500 | North Hollywood, California, United States, North America | www.docjohnson.com/ |
| BMS Factory | View profile | 11-50 | Brampton, Ontario, Canada, North America | www.bmsfactory.com/ |
| Fun Factory | View profile | 51-100 | Bremen, Bremen, Germany, Europe | en.funfactory.com/ |
| We-Vibe | View profile | 51-100 | Ottawa, Ontario, Canada, North America | we-vibe.com/ |
U.S. Sex Toys Market Outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Sex Toys Market Outlook will help companies and investors design strategic landscapes.
E-Commerce was the largest segment with a revenue share of 56.7% in 2022.
Horizon Databook has segmented the U.S. sex toys market based on e-commerce, specialty stores, mass merchandizers covering the revenue growth of each sub-segment from 2018 to 2030.
In the U.S., a growing number of adult men and women are becoming open to experimenting with new products for enhancing their sexual experience. These products are a part of mainstream personal care products and promote healthy sexual lives.
Single women are perceived to be highest users of sex toys; however, majority of purchases are made by men. Social stigma surrounding the purchase of these products has reduced significantly with the growing reach of online retailers that can help maintain anonymity of its customers.
Marketing strategies used for these products are changing. Manufacturers are working on removing the pornographic image associated with sexual wellness products and rebranding use of vibrators as a healthy means of improving sex life.
- U.S. Sex Toys Market Distribution Channel Outlook (Revenue, USD Million , 2018-2030)
- E-Commerce
- Specialty Stores
- Mass Merchandizers
- U.S. Sex Toys Market Type Outlook (Revenue, USD Million , 2018-2030)
- Female
- Male
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U.S. Sex Toys Market, 2018-2030 (US$M)
U.S. sex toys market statistics, by distribution channel, 2018-2030 (US$M)
