North America Sex Toys Market Size & Outlook, 2022-2030
North America Sex Toys Market, 2018-2030 (US$M)
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North America sex toys market highlights
- The North America sex toys market generated a revenue of USD 10,926.9 million in 2022.
- The market is expected to grow at a CAGR of 7.9% from 2023 to 2030.
- In terms of segment, e-commerce was the largest revenue generating distribution channel in 2022.
- E-Commerce is the most lucrative distribution channel segment registering the fastest growth during the forecast period.
- Country-wise, U.S. is expected to register the highest CAGR from 2023 to 2030.
North America data book summary
| Market revenue in 2022 | USD 10,926.9 million |
| Market revenue in 2030 | USD 20,073.8 million |
| Growth rate | 7.9% (CAGR from 2022 to 2030) |
| Largest segment | E-commerce |
| Fastest growing segment | E-Commerce |
| Historical data covered | 2018 - 2021 |
| Base year for estimation | 2022 |
| Forecast period covered | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | E-Commerce, Specialty Stores, Mass Merchandizers |
| Key market players worldwide | Church & Dwight Co Inc, Reckitt Benckiser Group PLC, LELO, TENGA, Lifestyles Healthcare, Doc Johnson Enterprises, BMS Factory, Fun Factory, We-Vibe |
Other key industry trends
- In terms of revenue, North America region accounted for 33.4% of the sex toys market in 2022.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 13,934.6 million by 2030.
North America held the largest market share in 2019, owing to presence of numerous manufacturers and retailers providing easy access to products. According to a survey conducted in the U.S. in 2019, 53% of Americans used sex toys for improving sexual experience.
Social acceptance and liberal sexual lifestyle in the U.S. & Canada, along with presence of multiple adult stores, is expected to boost demand for adult novelty items during the forecast period. Furthermore, retail chains such as Walmart have started selling these products, providing easy access to customers from all social communities.
Vibrators are the most frequently used toys among U.S. and Canadian customers and generally used in autoeroticism. Recently, the use of dual-purpose vibrators has become common for consumers looking for an enhanced sexual experience.
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Sex Toys Market Scope
Sex Toys Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Church & Dwight Co Inc | View profile | 5,550 | 500 Charles Ewing Boulevard, Ewing, NJ, United States, 08628 | www.churchdwight.com |
| Reckitt Benckiser Group PLC | View profile | 40,000 | 103-105 Bath Road, Slough, Berkshire, United Kingdom, SL1 3UH | www.reckitt.com |
| LELO | View profile | 251-500 | Stockholm, Stockholms Lan, Sweden, Europe | www.lelo.com/ |
| TENGA | View profile | - | Minato, Chiba, Japan, Asia | www.tenga.co/kr |
| Lifestyles Healthcare | View profile | 1001-5000 | Brussels, Brussels Hoofdstedelijk Gewest, Belgium, Europe | www.lifestylesglobal.com/ |
| Doc Johnson Enterprises | View profile | 251-500 | North Hollywood, California, United States, North America | www.docjohnson.com/ |
| BMS Factory | View profile | 11-50 | Brampton, Ontario, Canada, North America | www.bmsfactory.com/ |
| Fun Factory | View profile | 51-100 | Bremen, Bremen, Germany, Europe | en.funfactory.com/ |
| We-Vibe | View profile | 51-100 | Ottawa, Ontario, Canada, North America | we-vibe.com/ |
North America Sex Toys Market Outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Sex Toys Market Outlook will help companies and investors design strategic landscapes.
E-Commerce was the largest segment with a revenue share of 56.7% in 2022.
Horizon Databook has segmented the North America sex toys market based on e-commerce, specialty stores, mass merchandizers covering the revenue growth of each sub-segment from 2018 to 2030.
North America held the largest market share in 2019, owing to presence of numerous manufacturers and retailers providing easy access to products. According to a survey conducted in the U.S. in 2019, 53% of Americans used sex toys for improving sexual experience.
Social acceptance and liberal sexual lifestyle in the U.S. & Canada, along with presence of multiple adult stores, is expected to boost demand for adult novelty items during the forecast period. Furthermore, retail chains such as Walmart have started selling these products, providing easy access to customers from all social communities.
Vibrators are the most frequently used toys among U.S. and Canadian customers and generally used in autoeroticism. Recently, the use of dual-purpose vibrators has become common for consumers looking for an enhanced sexual experience.
- North America Sex Toys Market Distribution Channel Outlook (Revenue, USD Million , 2018-2030)
- E-Commerce
- Specialty Stores
- Mass Merchandizers
- North America Sex Toys Market Type Outlook (Revenue, USD Million , 2018-2030)
- Female
- Male
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Horizon Databook provides a detailed overview of continent-level data and insights on the North America Sex Toys Market Outlook, including forecasts for subscribers. This continent databook contains high-level insights into North America Sex Toys Market Outlook from 2018 to 2030, including revenue numbers, major trends, and company profiles.
North America Sex Toys Market, 2018-2030 (US$M)
North America sex toys market statistics, by distribution channel, 2018-2030 (US$M)
