Canada Sex Toys Market Size & Outlook, 2022-2030
Canada Sex Toys Market, 2018-2030 (US$M)
Global Report
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Canada sex toys market highlights
- The Canada sex toys market generated a revenue of USD 1,710.6 million in 2022 and is expected to reach USD 3,060.6 million by 2030.
- The Canada market is expected to grow at a CAGR of 7.5% from 2023 to 2030.
- In terms of segment, e-commerce was the largest revenue generating distribution channel in 2022.
- E-Commerce is the most lucrative distribution channel segment registering the fastest growth during the forecast period.
Sex toys market data book summary
| Market revenue in 2022 | USD 1,710.6 million |
| Market revenue in 2030 | USD 3,060.6 million |
| Growth rate | 7.5% (CAGR from 2022 to 2030) |
| Largest segment | E-commerce |
| Fastest growing segment | E-Commerce |
| Historical data | 2018 - 2021 |
| Base year | 2022 |
| Forecast period | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | E-Commerce, Specialty Stores, Mass Merchandizers |
| Key market players worldwide | Church & Dwight Co Inc, Reckitt Benckiser Group PLC, LELO, TENGA, Lifestyles Healthcare, Doc Johnson Enterprises, BMS Factory, Fun Factory, We-Vibe |
Other key industry trends
- In terms of revenue, Canada accounted for 5.2% of the sex toys market in 2022.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In North America, U.S. sex toys market is projected to lead the regional market in terms of revenue in 2030.
- U.S. is the fastest growing regional market in North America and is projected to reach USD 17,013.2 million by 2030.
Use of sex toys has become common among Canadians in the past decade. More women are now comfortable using sex toys, personal lubricants, and other sexual enhancement products. In addition, use of sex toys is correlated to promoting sexual health. Sociodemographic factors also play a role in type of toy being preferred and its frequency of use.
Marital status, age group, sexual orientation, and racial background are other major factors impacting use of sex toys in Canada. Single men and women most often use sex toys for autoeroticism. Married couples have reported using sex toys as part of sexual foreplay.
Furthermore, sex toys such as vibrators and traditional toys are used more frequently by middle-aged and older consumers. Women in the age group of 19 to 25 years are willing to experiment with more innovative products.
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Sex Toys Market Scope
Sex Toys Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Church & Dwight Co Inc | View profile | 5,550 | 500 Charles Ewing Boulevard, Ewing, NJ, United States, 08628 | www.churchdwight.com |
| Reckitt Benckiser Group PLC | View profile | 40,000 | 103-105 Bath Road, Slough, Berkshire, United Kingdom, SL1 3UH | www.reckitt.com |
| LELO | View profile | 251-500 | Stockholm, Stockholms Lan, Sweden, Europe | www.lelo.com/ |
| TENGA | View profile | - | Minato, Chiba, Japan, Asia | www.tenga.co/kr |
| Lifestyles Healthcare | View profile | 1001-5000 | Brussels, Brussels Hoofdstedelijk Gewest, Belgium, Europe | www.lifestylesglobal.com/ |
| Doc Johnson Enterprises | View profile | 251-500 | North Hollywood, California, United States, North America | www.docjohnson.com/ |
| BMS Factory | View profile | 11-50 | Brampton, Ontario, Canada, North America | www.bmsfactory.com/ |
| Fun Factory | View profile | 51-100 | Bremen, Bremen, Germany, Europe | en.funfactory.com/ |
| We-Vibe | View profile | 51-100 | Ottawa, Ontario, Canada, North America | we-vibe.com/ |
Canada Sex Toys Market Outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Sex Toys Market Outlook will help companies and investors design strategic landscapes.
E-Commerce was the largest segment with a revenue share of 56.69% in 2022.
Horizon Databook has segmented the Canada sex toys market based on e-commerce, specialty stores, mass merchandizers covering the revenue growth of each sub-segment from 2018 to 2030.
Use of sex toys has become common among Canadians in the past decade. More women are now comfortable using sex toys, personal lubricants, and other sexual enhancement products. In addition, use of sex toys is correlated to promoting sexual health. Sociodemographic factors also play a role in type of toy being preferred and its frequency of use.
Marital status, age group, sexual orientation, and racial background are other major factors impacting use of sex toys in Canada. Single men and women most often use sex toys for autoeroticism. Married couples have reported using sex toys as part of sexual foreplay.
Furthermore, sex toys such as vibrators and traditional toys are used more frequently by middle-aged and older consumers. Women in the age group of 19 to 25 years are willing to experiment with more innovative products.
- Canada Sex Toys Market Distribution Channel Outlook (Revenue, USD Million , 2018-2030)
- E-Commerce
- Specialty Stores
- Mass Merchandizers
- Canada Sex Toys Market Type Outlook (Revenue, USD Million , 2018-2030)
- Female
- Male
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Horizon Databook provides a detailed overview of country-level data and insights on the Canada Sex Toys Market Outlook, including forecasts for subscribers. This country databook contains high-level insights into Canada Sex Toys Market Outlook from 2018 to 2030, including revenue numbers, major trends, and company profiles.
Canada Sex Toys Market, 2018-2030 (US$M)
Canada sex toys market statistics, by distribution channel, 2018-2030 (US$M)
