South Africa Sex Toys Market Size & Outlook, 2022-2030
South Africa Sex Toys Market, 2018-2030 (US$M)
Global Report
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South Africa sex toys market highlights
- The South Africa sex toys market generated a revenue of USD 224.8 million in 2022 and is expected to reach USD 411.8 million by 2030.
- The South Africa market is expected to grow at a CAGR of 7.9% from 2023 to 2030.
- In terms of segment, e-commerce was the largest revenue generating distribution channel in 2022.
- Specialty Stores is the most lucrative distribution channel segment registering the fastest growth during the forecast period.
Sex toys market data book summary
| Market revenue in 2022 | USD 224.8 million |
| Market revenue in 2030 | USD 411.8 million |
| Growth rate | 7.9% (CAGR from 2022 to 2030) |
| Largest segment | E-commerce |
| Fastest growing segment | Specialty Stores |
| Historical data | 2018 - 2021 |
| Base year | 2022 |
| Forecast period | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | E-Commerce, Specialty Stores, Mass Merchandizers |
| Key market players worldwide | Church & Dwight Co Inc, Reckitt Benckiser Group PLC, LELO, TENGA, Lifestyles Healthcare, Doc Johnson Enterprises, BMS Factory, Fun Factory, We-Vibe |
Other key industry trends
- In terms of revenue, South Africa accounted for 0.7% of the sex toys market in 2022.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Middle East & Africa, South Africa sex toys market is projected to lead the regional market in terms of revenue in 2030.
- South Africa is the fastest growing regional market in Middle East & Africa and is projected to reach USD 411.8 million by 2030.
According to a 2017 survey by South Africa’s largest sex toy company, Desir’s, around 77% of respondents reported using sex toys once in their life. Nearly 47% of respondents used sex toys multiple times a week for better sexual experience.
Moreover, the use of sex toys was associated with stronger orgasms for women, extended foreplay, and improved intimacy & arousal between couples. Vibrators, cock rings, dildos, and anal toys were the most frequently purchased products.
Moreover, online stores are preferred over brick-and-mortar stores in South Africa. Some of the leading stores in South Africa include My Sex Shop, Olivia Grey, Passionfruit Adult Sex Toys Shop, Yummy Lifestyle & Lingerie, OhGee.co.za, Play With Me, Zando, LadyJane.co.za, and ASE Products PTY Ltd.
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Sex Toys Market Scope
Sex Toys Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Church & Dwight Co Inc | View profile | 5,550 | 500 Charles Ewing Boulevard, Ewing, NJ, United States, 08628 | www.churchdwight.com |
| Reckitt Benckiser Group PLC | View profile | 40,000 | 103-105 Bath Road, Slough, Berkshire, United Kingdom, SL1 3UH | www.reckitt.com |
| LELO | View profile | 251-500 | Stockholm, Stockholms Lan, Sweden, Europe | www.lelo.com/ |
| TENGA | View profile | - | Minato, Chiba, Japan, Asia | www.tenga.co/kr |
| Lifestyles Healthcare | View profile | 1001-5000 | Brussels, Brussels Hoofdstedelijk Gewest, Belgium, Europe | www.lifestylesglobal.com/ |
| Doc Johnson Enterprises | View profile | 251-500 | North Hollywood, California, United States, North America | www.docjohnson.com/ |
| BMS Factory | View profile | 11-50 | Brampton, Ontario, Canada, North America | www.bmsfactory.com/ |
| Fun Factory | View profile | 51-100 | Bremen, Bremen, Germany, Europe | en.funfactory.com/ |
| We-Vibe | View profile | 51-100 | Ottawa, Ontario, Canada, North America | we-vibe.com/ |
South Africa Sex Toys Market Outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Sex Toys Market Outlook will help companies and investors design strategic landscapes.
E-Commerce was the largest segment with a revenue share of 88.39% in 2022.
Horizon Databook has segmented the South Africa sex toys market based on e-commerce, specialty stores, mass merchandizers covering the revenue growth of each sub-segment from 2018 to 2030.
According to a 2017 survey by South Africa’s largest sex toy company, Desir’s, around 77% of respondents reported using sex toys once in their life. Nearly 47% of respondents used sex toys multiple times a week for better sexual experience.
Moreover, the use of sex toys was associated with stronger orgasms for women, extended foreplay, and improved intimacy & arousal between couples. Vibrators, cock rings, dildos, and anal toys were the most frequently purchased products.
Moreover, online stores are preferred over brick-and-mortar stores in South Africa. Some of the leading stores in South Africa include My Sex Shop, Olivia Grey, Passionfruit Adult Sex Toys Shop, Yummy Lifestyle & Lingerie, OhGee.co.za, Play With Me, Zando, LadyJane.co.za, and ASE Products PTY Ltd.
- South Africa Sex Toys Market Distribution Channel Outlook (Revenue, USD Million , 2018-2030)
- E-Commerce
- Specialty Stores
- Mass Merchandizers
- South Africa Sex Toys Market Type Outlook (Revenue, USD Million , 2018-2030)
- Female
- Male
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Horizon Databook provides a detailed overview of country-level data and insights on the South Africa Sex Toys Market Outlook, including forecasts for subscribers. This country databook contains high-level insights into South Africa Sex Toys Market Outlook from 2018 to 2030, including revenue numbers, major trends, and company profiles.
South Africa Sex Toys Market, 2018-2030 (US$M)
South Africa sex toys market statistics, by distribution channel, 2018-2030 (US$M)
