Brazil Wellness Tourism Market, 2026-2035
Global Market
Related Markets
Brazil wellness tourism market highlights
- The Brazil wellness tourism market generated a revenue of USD 9.9 billion in 2025 and is expected to reach USD 24.8 billion by 2035.
- The Brazil market is expected to grow at a CAGR of 9.5% from 2026 to 2035.
- In terms of segment, lodging was the largest revenue generating service in 2025.
- Wellness Activities is the most lucrative service segment registering the fastest growth during the forecast period.
Wellness tourism market data book summary
| Market revenue in 2025 | USD 9.9 billion |
| Market revenue in 2035 | USD 24.8 billion |
| Growth rate | 9.5% (CAGR from 2026 to 2035) |
| Largest segment | Lodging |
| Fastest growing segment | Wellness Activities |
| Historical data | 2021 - 2024 |
| Base year | 2025 |
| Forecast period | 2026 - 2035 |
| Quantitative units | Revenue in USD billion |
| Market segmentation | In-country Transport, Lodging, Food & Beverage, Wellness Activities, Shopping |
| Key market players worldwide | Hilton Worldwide Holdings Inc, Accor SA, Hyatt Hotels Corp Class A, Marriott International Inc Class A, New World Development Co Ltd, InterContinental Hotels Group PLC ADR, Four Seasons Hotels and Resorts, Rosewood Hotel Group, Omni Hotels & Resorts, Radisson Hotel Group |
Other key industry trends
- In terms of revenue, Brazil accounted for 1.0% of the global wellness tourism market in 2025.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2035.
- In Latin America, Mexico wellness tourism market is projected to lead the regional market in terms of revenue in 2035.
- Argentina is the fastest growing regional market in Latin America and is projected to reach USD 3.2 billion by 2035.
Brazil is a major destination for those in search of natural treatments, such as thermal baths. There are approximately 147 spas and other similar establishments in the country, with Caldas Novas in Goiás and Rio Quente being the most notable.
Individuals can avail of water parks, hotels with naturally heated pools, and nature reserves. In addition, Rio de Janeiro, São Paulo, Porto Alegre, and Recife are popular destinations for wellness tourism in Brazil. Rio de Janeiro capitalizes on its prominence in the tourism industry to attract large financial and health companies.
Therefore, São Paulo & Rio de Janeiro are the best-equipped Brazilian cities and the ones that attract the most medical tourists. Brazil is one of the world's leading destinations for medical tourism, with approximately 1 million visitors annually for the same.
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Publish Date: Apr 01, 2026
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Wellness Tourism Market
Wellness Tourism Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Hyatt Hotels Corp Class A | View profile | 51,000 | 150 North Riverside Plaza, 8th Floor, Chicago, IL, United States, 60606 | www.hyatt.com |
| Marriott International Inc Class A | View profile | 411,000 | 7750 Wisconsin Avenue, Bethesda, MD, United States, 20814 | www.marriott.com |
| Four Seasons Hotels and Resorts | View profile | 10001+ | Toronto, Ontario, Canada, North America | www.fourseasons.com |
| Hilton Worldwide Holdings Inc | View profile | 178,000 | 7930 Jones Branch Drive, Suite 1100, McLean, VA, United States, 22102 | www.hilton.com |
| Accor SA | View profile | 223,279 | 82, Rue Henri Farman, Tour Sequana, Issy-les-Moulineaux, Paris, France, 92130 | group.accor.com |
| New World Development Co Ltd | View profile | 13,000 | 16-18 Queen's Road, Central, 30th Floor, New World Tower, Hong Kong, Hong Kong | www.nwd.com.hk |
| InterContinental Hotels Group PLC ADR | View profile | 13,462 | 1 Windsor Dials, Arthur Road, Windsor, Berkshire, United Kingdom, SL4 1RS | www.ihgplc.com |
| Rosewood Hotel Group | View profile | 10001+ | Central, Hong Kong Island, Hong Kong, Asia | www.rosewoodhotelgroup.com/en/ |
| Omni Hotels & Resorts | View profile | 10001+ | Dallas, Texas, United States, North America | www.omnihotels.com/ |
| Radisson Hotel Group | View profile | 10001+ | Brussels, Brussels Hoofdstedelijk Gewest, Belgium, Europe | www.radissonhotelgroup.com/ |
Brazil wellness tourism market
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Wellness Tourism Market will help companies and investors design strategic landscapes.
Lodging was the largest segment with a revenue share of 26.26% in 2025.
Horizon Databook has segmented the Brazil wellness tourism market based on in-country transport, lodging, food & beverage, wellness activities, shopping covering the revenue growth of each sub-segment from 2021 to 2035.
Brazil is a major destination for those in search of natural treatments, such as thermal baths. There are approximately 147 spas and other similar establishments in the country, with Caldas Novas in Goiás and Rio Quente being the most notable.
Individuals can avail of water parks, hotels with naturally heated pools, and nature reserves. In addition, Rio de Janeiro, São Paulo, Porto Alegre, and Recife are popular destinations for wellness tourism in Brazil. Rio de Janeiro capitalizes on its prominence in the tourism industry to attract large financial and health companies.
Therefore, São Paulo & Rio de Janeiro are the best-equipped Brazilian cities and the ones that attract the most medical tourists. Brazil is one of the world's leading destinations for medical tourism, with approximately 1 million visitors annually for the same.
- Brazil Wellness Tourism Market Service Outlook (Revenue, USD Billion , 2021-2035)
- In-country Transport
- Lodging
- Food & Beverage
- Wellness Activities
- Shopping
- Others
- Brazil Wellness Tourism Market Purpose Outlook (Revenue, USD Billion , 2021-2035)
- Primary
- Secondary
- Brazil Wellness Tourism Market Travel Type Outlook (Revenue, USD Billion , 2021-2035)
- Domestic
- International
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Target buyers of wellness tourism market databook
- Our clientele includes a mix of wellness tourism market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of country-level data and insights on the Brazil wellness tourism market, including forecasts for subscribers. This country databook contains high-level insights into Brazil wellness tourism market from 2021 to 2035, including revenue numbers, major trends, and company profiles.
Brazil Wellness Tourism Market, 2021-2035 (US$B)
Brazil wellness tourism market statistics, by service, 2021-2035 (USD Billion)
