Japan Wellness Tourism Market, 2026-2035
Global Market
Related Markets
Japan wellness tourism market highlights
- The Japan wellness tourism market generated a revenue of USD 34.8 billion in 2025 and is expected to reach USD 108.8 billion by 2035.
- The Japan market is expected to grow at a CAGR of 11.8% from 2026 to 2035.
- In terms of segment, in-country transport was the largest revenue generating service in 2025.
- Wellness Activities is the most lucrative service segment registering the fastest growth during the forecast period.
Wellness tourism market data book summary
| Market revenue in 2025 | USD 34.8 billion |
| Market revenue in 2035 | USD 108.8 billion |
| Growth rate | 11.8% (CAGR from 2026 to 2035) |
| Largest segment | In-country transport |
| Fastest growing segment | Wellness Activities |
| Historical data | 2021 - 2024 |
| Base year | 2025 |
| Forecast period | 2026 - 2035 |
| Quantitative units | Revenue in USD billion |
| Market segmentation | In-country Transport, Lodging, Food & Beverage, Wellness Activities, Shopping |
| Key market players worldwide | Hilton Worldwide Holdings Inc, Accor SA, Hyatt Hotels Corp Class A, Marriott International Inc Class A, New World Development Co Ltd, InterContinental Hotels Group PLC ADR, Four Seasons Hotels and Resorts, Rosewood Hotel Group, Omni Hotels & Resorts, Radisson Hotel Group |
Other key industry trends
- In terms of revenue, Japan accounted for 3.5% of the global wellness tourism market in 2025.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2035.
- In Asia Pacific, China wellness tourism market is projected to lead the regional market in terms of revenue in 2035.
- India is the fastest growing regional market in Asia Pacific and is projected to reach USD 116.3 billion by 2035.
According to Global Wellness Institute’s Global Wellness Trends report 2019, Japan was the third largest wellness tourism destination in Asia, in terms of total visitors. Japan has tourism resources to address the rise in health awareness of travelers from around the world.
The Japanese government increased focus & support for wellness programs for travelers with various initiatives. For instance, the Japan National Tourism Organization introduced two new walking programs in Kamino yama, Yamagata Prefecture aimed at elderly and middle-aged visitors, the courses provide a gentle exercise program managed by an English-speaking guide who also explains about local nature.
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Publish Date: Apr 01, 2026
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Wellness Tourism Market
Wellness Tourism Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Hyatt Hotels Corp Class A | View profile | 51,000 | 150 North Riverside Plaza, 8th Floor, Chicago, IL, United States, 60606 | www.hyatt.com |
| Marriott International Inc Class A | View profile | 411,000 | 7750 Wisconsin Avenue, Bethesda, MD, United States, 20814 | www.marriott.com |
| Four Seasons Hotels and Resorts | View profile | 10001+ | Toronto, Ontario, Canada, North America | www.fourseasons.com |
| Hilton Worldwide Holdings Inc | View profile | 178,000 | 7930 Jones Branch Drive, Suite 1100, McLean, VA, United States, 22102 | www.hilton.com |
| Accor SA | View profile | 223,279 | 82, Rue Henri Farman, Tour Sequana, Issy-les-Moulineaux, Paris, France, 92130 | group.accor.com |
| New World Development Co Ltd | View profile | 13,000 | 16-18 Queen's Road, Central, 30th Floor, New World Tower, Hong Kong, Hong Kong | www.nwd.com.hk |
| InterContinental Hotels Group PLC ADR | View profile | 13,462 | 1 Windsor Dials, Arthur Road, Windsor, Berkshire, United Kingdom, SL4 1RS | www.ihgplc.com |
| Rosewood Hotel Group | View profile | 10001+ | Central, Hong Kong Island, Hong Kong, Asia | www.rosewoodhotelgroup.com/en/ |
| Omni Hotels & Resorts | View profile | 10001+ | Dallas, Texas, United States, North America | www.omnihotels.com/ |
| Radisson Hotel Group | View profile | 10001+ | Brussels, Brussels Hoofdstedelijk Gewest, Belgium, Europe | www.radissonhotelgroup.com/ |
Japan wellness tourism market
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Wellness Tourism Market will help companies and investors design strategic landscapes.
In-Country Transport was the largest segment with a revenue share of 25.86% in 2025.
Horizon Databook has segmented the Japan wellness tourism market based on in-country transport, lodging, food & beverage, wellness activities, shopping covering the revenue growth of each sub-segment from 2021 to 2035.
According to Global Wellness Institute’s Global Wellness Trends report 2019, Japan was the third largest wellness tourism destination in Asia, in terms of total visitors. Japan has tourism resources to address the rise in health awareness of travelers from around the world.
The Japanese government increased focus & support for wellness programs for travelers with various initiatives. For instance, the Japan National Tourism Organization introduced two new walking programs in Kamino yama, Yamagata Prefecture aimed at elderly and middle-aged visitors, the courses provide a gentle exercise program managed by an English-speaking guide who also explains about local nature.
- Japan Wellness Tourism Market Service Outlook (Revenue, USD Billion , 2021-2035)
- In-country Transport
- Lodging
- Food & Beverage
- Wellness Activities
- Shopping
- Others
- Japan Wellness Tourism Market Purpose Outlook (Revenue, USD Billion , 2021-2035)
- Primary
- Secondary
- Japan Wellness Tourism Market Travel Type Outlook (Revenue, USD Billion , 2021-2035)
- Domestic
- International
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Target buyers of wellness tourism market databook
- Our clientele includes a mix of wellness tourism market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of country-level data and insights on the Japan wellness tourism market, including forecasts for subscribers. This country databook contains high-level insights into Japan wellness tourism market from 2021 to 2035, including revenue numbers, major trends, and company profiles.
Japan Wellness Tourism Market, 2021-2035 (US$B)
Japan wellness tourism market statistics, by service, 2021-2035 (USD Billion)
