North America Wellness Tourism Market, 2026-2035
Global Market
Related Markets
North America wellness tourism market highlights
- The North America wellness tourism market generated a revenue of USD 355.3 billion in 2025.
- The market is expected to grow at a CAGR of 8.4% from 2026 to 2035.
- In terms of segment, lodging was the largest revenue generating service in 2025.
- Wellness Activities is the most lucrative service segment registering the fastest growth during the forecast period.
- Country-wise, Canada is expected to register the highest CAGR from 2026 to 2035.
North America data book summary
| Market revenue in 2025 | USD 355.3 billion |
| Market revenue in 2035 | USD 791.1 billion |
| Growth rate | 8.4% (CAGR from 2026 to 2035) |
| Largest segment | Lodging |
| Fastest growing segment | Wellness Activities |
| Historical data covered | 2021 - 2024 |
| Base year for estimation | 2025 |
| Forecast period covered | 2026 - 2035 |
| Quantitative units | Revenue in USD billion |
| Market segmentation | In-country Transport, Lodging, Food & Beverage, Wellness Activities, Shopping |
| Key market players worldwide | Hilton Worldwide Holdings Inc, Accor SA, Hyatt Hotels Corp Class A, Marriott International Inc Class A, New World Development Co Ltd, InterContinental Hotels Group PLC ADR, Four Seasons Hotels and Resorts, Rosewood Hotel Group, Omni Hotels & Resorts, Radisson Hotel Group |
Other key industry trends
- In terms of revenue, North America region accounted for 35.9% of the global wellness tourism market in 2025.
- Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2035.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 948.1 billion by 2035.
The growing emphasis of top players on the importance of physical and mental well-being achieved through yoga, rejuvenation therapy, herbal remedies, meditation, agritourism, and spa therapies at exotic destinations is increasing the number of people traveling to North America.
According to International Spa Association (ISPA), in the U.S., around 173 million people visited spas in 2021, accounting for an increase of around 49 million from 2020. An increase in the number of spa facilities in the region is one of the key factors driving the market growth.
For instance, in February 2021, L Catterton-backed med spa Ideal Image planned to expand its business across 13 new locations in the U.S. including Washington D.C., Chicago, New York City, San Francisco, and San Diego.
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Publish Date: Apr 01, 2026
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Wellness Tourism Market
Wellness Tourism Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Hyatt Hotels Corp Class A | View profile | 51,000 | 150 North Riverside Plaza, 8th Floor, Chicago, IL, United States, 60606 | www.hyatt.com |
| Marriott International Inc Class A | View profile | 411,000 | 7750 Wisconsin Avenue, Bethesda, MD, United States, 20814 | www.marriott.com |
| Four Seasons Hotels and Resorts | View profile | 10001+ | Toronto, Ontario, Canada, North America | www.fourseasons.com |
| Hilton Worldwide Holdings Inc | View profile | 178,000 | 7930 Jones Branch Drive, Suite 1100, McLean, VA, United States, 22102 | www.hilton.com |
| Accor SA | View profile | 223,279 | 82, Rue Henri Farman, Tour Sequana, Issy-les-Moulineaux, Paris, France, 92130 | group.accor.com |
| New World Development Co Ltd | View profile | 13,000 | 16-18 Queen's Road, Central, 30th Floor, New World Tower, Hong Kong, Hong Kong | www.nwd.com.hk |
| InterContinental Hotels Group PLC ADR | View profile | 13,462 | 1 Windsor Dials, Arthur Road, Windsor, Berkshire, United Kingdom, SL4 1RS | www.ihgplc.com |
| Rosewood Hotel Group | View profile | 10001+ | Central, Hong Kong Island, Hong Kong, Asia | www.rosewoodhotelgroup.com/en/ |
| Omni Hotels & Resorts | View profile | 10001+ | Dallas, Texas, United States, North America | www.omnihotels.com/ |
| Radisson Hotel Group | View profile | 10001+ | Brussels, Brussels Hoofdstedelijk Gewest, Belgium, Europe | www.radissonhotelgroup.com/ |
North America wellness tourism market
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Wellness Tourism Market will help companies and investors design strategic landscapes.
Lodging was the largest segment with a revenue share of 25.27% in 2025.
Horizon Databook has segmented the North America wellness tourism market based on in-country transport, lodging, food & beverage, wellness activities, shopping covering the revenue growth of each sub-segment from 2021 to 2035.
The growing emphasis of top players on the importance of physical and mental well-being achieved through yoga, rejuvenation therapy, herbal remedies, meditation, agritourism, and spa therapies at exotic destinations is increasing the number of people traveling to North America.
According to International Spa Association (ISPA), in the U.S., around 173 million people visited spas in 2021, accounting for an increase of around 49 million from 2020. An increase in the number of spa facilities in the region is one of the key factors driving the market growth.
For instance, in February 2021, L Catterton-backed med spa Ideal Image planned to expand its business across 13 new locations in the U.S. including Washington D.C., Chicago, New York City, San Francisco, and San Diego.
- North America Wellness Tourism Market Service Outlook (Revenue, USD Billion , 2021-2035)
- In-country Transport
- Lodging
- Food & Beverage
- Wellness Activities
- Shopping
- Others
- North America Wellness Tourism Market Purpose Outlook (Revenue, USD Billion , 2021-2035)
- Primary
- Secondary
- North America Wellness Tourism Market Travel Type Outlook (Revenue, USD Billion , 2021-2035)
- Domestic
- International
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Target buyers of wellness tourism market databook
- Our clientele includes a mix of wellness tourism market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of continent-level data and insights on the North America wellness tourism market, including forecasts for subscribers. This continent databook contains high-level insights into North America wellness tourism market from 2021 to 2035, including revenue numbers, major trends, and company profiles.
North America Wellness Tourism Market, 2021-2035 (US$B)
North America wellness tourism market statistics, by service, 2021-2035 (USD Billion)
