The wellness tourism market in Canada is expected to reach a projected revenue of US$ 93.3 billion by 2035. A compound annual growth rate of 16.1% is expected of Canada wellness tourism market from 2026 to 2035.
Hilton Worldwide Holdings Inc, Accor SA, Hyatt Hotels Corp Class A, Marriott International Inc Class A, New World Development Co Ltd, InterContinental Hotels Group PLC ADR, Four Seasons Hotels and Resorts, Rosewood Hotel Group, Omni Hotels & Resorts, Radisson Hotel Group
Other key industry trends
In terms of revenue, Canada accounted for 2.1% of the global wellness tourism market in 2025.
Country-wise, U.S. is expected to lead the global market in terms of revenue in 2035.
In North America, U.S. wellness tourism market is projected to lead the regional market in terms of revenue in 2035.
Canada is the fastest growing regional market in North America and is projected to reach USD 93.3 billion by 2035.
The wellness sector in Canada is developing and has undergone rapid expansion over the last decade. Around 6 out of the 10 provinces of Canada and two territories are actively promoting the wellness industry.
Provinces including British Columbia and Ontario focus on general wellness and spa offerings than other offerings. Moreover, Manitoba, Alberta, Ontario, Yukon, Saskatchewan, and British Columbia are promoting wellness tourism on their official and national (destination Canada) websites.
The industry in the country has been gaining importance recently owing to the growing preference for Canada's prairie cities, West Coast rainforest, quaint French-Canadian towns, country estates in Ontario's rolling hills, and seaside Atlantic Canada. As per the Wellness Tourism Initiative 2020 U.S. and Canada survey, around 19% of the respondents wanted to visit Canada for wellness travel till 2022.
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Wellness Tourism Market will help companies and investors design strategic landscapes.
Lodging was the largest segment with a revenue share of 27.05% in 2025.
Horizon Databook has segmented the Canada wellness tourism market based on in-country transport, lodging, food & beverage, wellness activities, shopping covering the revenue growth of each sub-segment from 2021 to 2035.
The wellness sector in Canada is developing and has undergone rapid expansion over the last decade. Around 6 out of the 10 provinces of Canada and two territories are actively promoting the wellness industry.
Provinces including British Columbia and Ontario focus on general wellness and spa offerings than other offerings. Moreover, Manitoba, Alberta, Ontario, Yukon, Saskatchewan, and British Columbia are promoting wellness tourism on their official and national (destination Canada) websites.
The industry in the country has been gaining importance recently owing to the growing preference for Canada's prairie cities, West Coast rainforest, quaint French-Canadian towns, country estates in Ontario's rolling hills, and seaside Atlantic Canada. As per the Wellness Tourism Initiative 2020 U.S. and Canada survey, around 19% of the respondents wanted to visit Canada for wellness travel till 2022.
Canada Wellness Tourism Market Service Outlook (Revenue, USD Billion , 2021-2035)
Canada Wellness Tourism Market Travel Type Outlook (Revenue, USD Billion , 2021-2035)
Domestic
International
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Horizon Databook provides a detailed overview of country-level data and insights on the Canada wellness tourism market, including forecasts for subscribers. This country databook contains high-level insights into Canada wellness tourism market from 2021 to 2035, including revenue numbers, major trends, and company profiles.