U.S. Wellness Tourism Market, 2026-2035
Global Market
Related Markets
U.S. wellness tourism market highlights
- The U.S. wellness tourism market generated a revenue of USD 334.7 billion in 2025 and is expected to reach USD 697.8 billion by 2035.
- The U.S. market is expected to grow at a CAGR of 7.7% from 2026 to 2035.
- In terms of segment, lodging was the largest revenue generating service in 2025.
- Wellness Activities is the most lucrative service segment registering the fastest growth during the forecast period.
Wellness tourism market data book summary
| Market revenue in 2025 | USD 334.7 billion |
| Market revenue in 2035 | USD 697.8 billion |
| Growth rate | 7.7% (CAGR from 2026 to 2035) |
| Largest segment | Lodging |
| Fastest growing segment | Wellness Activities |
| Historical data | 2021 - 2024 |
| Base year | 2025 |
| Forecast period | 2026 - 2035 |
| Quantitative units | Revenue in USD billion |
| Market segmentation | In-country Transport, Lodging, Food & Beverage, Wellness Activities, Shopping |
| Key market players worldwide | Hilton Worldwide Holdings Inc, Accor SA, Hyatt Hotels Corp Class A, Marriott International Inc Class A, New World Development Co Ltd, InterContinental Hotels Group PLC ADR, Four Seasons Hotels and Resorts, Rosewood Hotel Group, Omni Hotels & Resorts, Radisson Hotel Group |
Other key industry trends
- In terms of revenue, U.S. accounted for 33.8% of the global wellness tourism market in 2025.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2035.
- In North America, U.S. wellness tourism market is projected to lead the regional market in terms of revenue in 2035.
- Canada is the fastest growing regional market in North America and is projected to reach USD 93.3 billion by 2035.
According to a Global Wellness Institute report published in December 2021, the U.S. ranked number 1 in the top 20 destinations for wellness tourism with around 114.8 million trips in 2020. The wellness tourism industry in the U.S. was adversely impacted by the COVID-19 pandemic owing to subsequent traveling restrictions to curb the spread of the virus.
Hence, to support the travel and tourism industry in the country, the federal government launched the 2022 National Travel and Tourism Strategy to establish a 5-year plan to attract 90 million travelers, spending around USD 279 billion each year.
Advancements in spa therapy systems, increase in the number of spas, rise in partnerships between key market players, and the introduction of innovative digital platforms by current providers are some of the other factors contributing to market growth in the U.S.
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Publish Date: Apr 01, 2026
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Wellness Tourism Market
Wellness Tourism Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Hyatt Hotels Corp Class A | View profile | 51,000 | 150 North Riverside Plaza, 8th Floor, Chicago, IL, United States, 60606 | www.hyatt.com |
| Marriott International Inc Class A | View profile | 411,000 | 7750 Wisconsin Avenue, Bethesda, MD, United States, 20814 | www.marriott.com |
| Four Seasons Hotels and Resorts | View profile | 10001+ | Toronto, Ontario, Canada, North America | www.fourseasons.com |
| Hilton Worldwide Holdings Inc | View profile | 178,000 | 7930 Jones Branch Drive, Suite 1100, McLean, VA, United States, 22102 | www.hilton.com |
| Accor SA | View profile | 223,279 | 82, Rue Henri Farman, Tour Sequana, Issy-les-Moulineaux, Paris, France, 92130 | group.accor.com |
| New World Development Co Ltd | View profile | 13,000 | 16-18 Queen's Road, Central, 30th Floor, New World Tower, Hong Kong, Hong Kong | www.nwd.com.hk |
| InterContinental Hotels Group PLC ADR | View profile | 13,462 | 1 Windsor Dials, Arthur Road, Windsor, Berkshire, United Kingdom, SL4 1RS | www.ihgplc.com |
| Rosewood Hotel Group | View profile | 10001+ | Central, Hong Kong Island, Hong Kong, Asia | www.rosewoodhotelgroup.com/en/ |
| Omni Hotels & Resorts | View profile | 10001+ | Dallas, Texas, United States, North America | www.omnihotels.com/ |
| Radisson Hotel Group | View profile | 10001+ | Brussels, Brussels Hoofdstedelijk Gewest, Belgium, Europe | www.radissonhotelgroup.com/ |
U.S. wellness tourism market
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Wellness Tourism Market will help companies and investors design strategic landscapes.
Lodging was the largest segment with a revenue share of 25.13% in 2025.
Horizon Databook has segmented the U.S. wellness tourism market based on in-country transport, lodging, food & beverage, wellness activities, shopping covering the revenue growth of each sub-segment from 2021 to 2035.
According to a Global Wellness Institute report published in December 2021, the U.S. ranked number 1 in the top 20 destinations for wellness tourism with around 114.8 million trips in 2020. The wellness tourism industry in the U.S. was adversely impacted by the COVID-19 pandemic owing to subsequent traveling restrictions to curb the spread of the virus.
Hence, to support the travel and tourism industry in the country, the federal government launched the 2022 National Travel and Tourism Strategy to establish a 5-year plan to attract 90 million travelers, spending around USD 279 billion each year.
Advancements in spa therapy systems, increase in the number of spas, rise in partnerships between key market players, and the introduction of innovative digital platforms by current providers are some of the other factors contributing to market growth in the U.S.
- U.S. Wellness Tourism Market Service Outlook (Revenue, USD Billion , 2021-2035)
- In-country Transport
- Lodging
- Food & Beverage
- Wellness Activities
- Shopping
- Others
- U.S. Wellness Tourism Market Purpose Outlook (Revenue, USD Billion , 2021-2035)
- Primary
- Secondary
- U.S. Wellness Tourism Market Travel Type Outlook (Revenue, USD Billion , 2021-2035)
- Domestic
- International
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Target buyers of wellness tourism market databook
- Our clientele includes a mix of wellness tourism market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of country-level data and insights on the U.S. wellness tourism market, including forecasts for subscribers. This country databook contains high-level insights into U.S. wellness tourism market from 2021 to 2035, including revenue numbers, major trends, and company profiles.
U.S. Wellness Tourism Market, 2021-2035 (US$B)
U.S. wellness tourism market statistics, by service, 2021-2035 (USD Billion)
