Mass Notification Systems Market () Analysis

The mass notification systems market has gained prominence over the last decade owing to the growing need for broadcasting alerts and messages during emergencies. Increased instances of terrorism and natural disasters have provided a fillip to market growth. These systems broadcast information during emergencies as well as steps to be taken after emergencies to ensure public safety. In response to information obtained by intelligence agencies pertaining to terrorist threats, mass notification systems help in increasing public vigilance to avoid untoward incidences. Key customers comprise educational institutions, emergency response teams, government, healthcare companies, Small and Medium Enterprises (SMEs), large scale companies, and military organizations.  Increased proliferation of mobile phones has resulted in mass notification systems being a ubiquitous medium for transmitting alerts.

Mass notification systems serve several end-use industries which include automotive, commercial, defense, education, energy & power, government, healthcare, and transportation & logistics. Barring defense and education, other verticals are loosely regulated thereby posing a challenge to market growth. Availability of sub-standardized solutions has restrained market growth to some extent.

The mass notification systems market can be segmented on the basis of product, deployment type, solutions, and applications, in addition to the aforementioned end-use segment. Products include hardware, software and services. Based on deployment method, the market can be classified into on-premise and on-demand. Solutions comprise distributed recipient solutions, in-building solutions, and wide-area solutions. Applications include business operations, business continuity and disaster recovery, integrated public alert & warnings, and interoperable emergency communication.

Key industry participants include Cassidian Communications, Cisco Systems Inc, Honeywell, IBM, Tyco, and United Technologies.