Our research methodology entails an ideal mixture of primary and secondary initiatives. Key steps involved in the process are listed below:
The stage involves the procurement of market data or related information via different sources & methodologies.
This step involves the analysis & mapping of all the information procured from the previous step. It also encompasses the analysis of data discrepancies observed across various data sources.
The final step entails the placement of data points at appropriate market spaces in an attempt to deduce viable conclusions. Analyst perspective & subject matter expert based heuristic form of market sizing also plays an integral role in this step.
Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.
The stage involves the procurement of market data or related information via different sources & methodologies.
Information procurement is one of the most extensive stages in our research process. As illustrated in the figure above, the techniques can be broadly categorized into five sections, as stated below:
Research tool : Questionnaire based research & telephonic discussions
Database: Paid vendors, Hoovers, LinkedIn, Factiva, Sources extracted from pertinent studies
Regional scope: All countries within the scope off the studies. Interview of Kols from non-English speaking countries are conducted via our vendors and questionnaire
Scores derived via QFD | Price | Efficacy rates | Current penetration | Future prospects | Consumer preference index |
---|---|---|---|---|---|
Product A | 10 | 9 | 7 | 9 | 6 |
Product B | 8 | 9 | 4 | 6 | 5 |
Product C | 10 | 7 | 1 | 7 | 9 |
Product D | 4 | 8 | 10 | 9 | 4 |
Product E | 8 | 6 | 6 | 3 | 1 |
Weightage in terms of % | |
---|---|
Price | 25% |
Efficacy rates | 25% |
Current penetration | 25% |
Future prospects | 10% |
Consumer preference index | 15% |
100% |
Market shares as calculated for initial research purposes | ||
---|---|---|
Average score | Relative market size | |
Product A | 8.3 | 24.84% |
Product B | 6.6 | 19.47% |
Product C | 6.6 | 19.32% |
Product D | 7.0 | 20.65% |
Product E | 5.5 | 16.08% |
33.9% |
NOTE: THE ABOVE ILLUSTRATED FIGURE IS FOR REPRESENTATION PURPOSES ONLY, ATTRIBUTE SELECTION AND SCORE RENDERING IS AN EXTENSIVE PROCESS INVOLVING RIGOROUS PRIMARY AND SECONDARY RESEARCH.