The global ethoxylates market size was estimated at USD 10.87 Billion in 2016. increasing consumption of household & personal care products on account of increasing awareness for hygiene and health care, it is expected to be a key factor driving growth.
Ethoxylates based products are important ingredients of the globally rising industrial & institutional cleaning industry. These products have superior properties such as cleansing, low rinse thus enhancing the quality of detergents. The demand for such products used in I&I cleaning is expected to rise over the forecast period driven by concerns regarding waste management by the industrial sector.
U.S. ethoxylates market revenue by product, 2014 - 2025 (USD Million)
The market in the U.S. is expected to grow on account of high demand from the application sectors and households. Increasing concerns regarding hygiene and health care products and lotions containing ethoxylates is expected to drive the growth in the economy. The demand is however unlikely to register significant growth due to market maturity.
The demand for ethoxylates for the production of herbicides and pesticides is expected to account for a notable product consumption. In addition, rising population, primarily across Asia pacific is expected to drive the demand for crop yield and quality enhancing products thereby driving the growth.
The industry benefits from the abundance of ethylene oxide, the primary raw material for the manufacture of the product. The price of the product is heavily influenced by the raw material cost which forms a majority of the production cost. In addition, major players in the market are integrated to the production of raw materials in order to minimize the production cost.
The anti-foam properties of the product coupled with superior dispersion characteristics of the formulations is expected to drive growth over the forecast period. The textile industry uses such products for processes such as scouring, dyeing and lubrication thereby accounting for a notable market share.
Concerns among the consumers regarding the toxicity of the ethoxylates is expected to restrain the growth. In addition, restrictions imposed on the product by regulatory bodies, is expected to hamper the growth. However, the market growth is expected to be fuelled by the development of biodegradable solutions thereby allieviating such concerns.
Ethoxylates exhibiting a wide scope of applications in products such as detergents and personal care products are expected to grow due to rising product consumption., Alcohol ethoxylates emerged as the largest product segment accounting for 47.5% of the market revenue in 2016. Favorable regulations pertaining to the use of such products are expected to drive the market growth over the forecast period. In addition, such products also play a vital role in textile industry for scouring, lubricating and dyeing processes, where they help to reduce curds and scouring time.
The fatty amine ethoxylates are used majorly in chemical, wetting, dyeing, printing and high-performance cleaning industries. The products exhibit superior properties such as corrosion inhibition, cationic emulsification and acid thickening, thus increasing the application scope across industries.
Household & personal care emerged as the largest application segment and accounted for over 32.1% of the total market revenue in 2016 driven by the rising product use for the production of low foam detergents & cleaners. In addition, the product has increasingly being used for emulsions in the personal care industry thereby driving growth.
Global ethoxylates market revenue, by application, 2016 (%)
Increasing demand for the product to be used in industrial solutions such as wetting agents, lubricants, and foam control is expected to drive the demand for ethoxylates over the forecast period.
The demand for the product in ointments, lotions and creams used in the healthcare industry is expected to account for a notable market revenue over the forecast period. In addition, the industry is expected to register high growth on account of development of advanced biodegradable products coupled with high adoption rates of the same by major manufacturers across the globe.
The products can also be used in application industries such as pulp & paper industry, paints & coatings, inks, metal working industries and leather processing. Growth of the application industries across the globe is expected to drive the market growth over the forecast period. In addition, the industry is expected to grow in the wake of rising demand for ethoxylates as emulsifiers and scouring agents due to superior performance.
Detergents was the leading end use segment and accounted for around 33.2% of the total market revenue in 2016. Increasing population growth in the world is one of the major driver for the household detergents followed by the demand for industrial and institutional cleaning agents. Laundry detergents is the major category of detergents that exhibits a growing demand for the product thereby driving growth.
Personal care segment accounted for 18.3% of the market share in 2016 which is expected to grow at CAGR 3.8% from 2017 to 2025. The consumption of the personal care products is higher in the developed regions as their lifestyle is inclined towards consumption of such products driven by heightened consumer concerns regarding personal hygiene. North America and Europe exhibit a higher demand for cosmetics due to high disposable incomes thereby driving the industry growth.
The growth of application industries including pharmaceutical and textile, is expected to drive the demand for ethoxylates used as lubricants and emulsifiers. Asia Pacific and Europe and North America exhibit high consumption of lubricants and emulsifiers, due to industrialization and the presence of well-established textile and industries in the region. In addition, use of emulsions in industries such as paints & coatings, food & beverage, etc. is expected to drive the market growth over the forecast period.
Europe emerged as the leading market and accounting for around 31.1% of the total revenue in 2016 The region exhibits the presence of a large number of application industries accounting for high consumption of ethoxylates. However, the region is expected to register limited growth due to growing maturity coupled with the presence of stringent regulations pertaining to the product use.
The market in Asia Pacific was characterized by growing demand for ethoxylates due to rapid development of the application industries in developing economies including China, India, Japan and South Korea. The demand for the ethoxylates is expected to grow due to favorable regulations pertaining to its use for pharmaceutical and cosmetics formulations in the region.
The industry is highly competitive and fairly distributed due to high demand, with a few companies accounting for considerable share of the global production in 2016. Key market participants include AkzoNobel N.V., Arkema, BASF SE, Clariant AG, Dow Chemical Company, DuPont. Evonik. Huntsman International LLC, Mitsui Chemicals Inc., Royal Dutch Shell plc.
Low cost, high performance and customized products are expected to be key characteristics for the players in the industry. The companies are involved in the development of advanced products in order to counter the threat of concerns regarding effect of the product on human health.
Base year for estimation
Actual estimates/Historical data
2014 - 2016
2017 - 2025
Volume in Kilo Tons, Revenue in USD Million and CAGR from 2017 to 2025
North America, Europe, Asia Pacific, Central & South America, Middle East & Africa
U.S., Canada, Mexico, Germany, UK, France, China, India, Japan, South Korea, Brazil, Argentina, South Africa
Revenue forecast, competitive landscape, growth factors and trends
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Segments covered in the report
This report forecasts revenue growth at global, regional & country levels and provides an analysis on the industry trends in each of the sub-segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the global ethoxylates market on the basis of product, application, end-use, and region:
Product Outlook (Volume, Kilo Tons; Revenue, USD Million, 2014 - 2025)
Fatty Amine Ethoxylates
Fatty Acid Ethoxylates
Ethyl Ester Ethoxylates
Application Outlook (Volume, Kilo Tons; Revenue, USD Million, 2014 - 2025)
Household & Personal Care
Institutional & Industrial Cleaning
End Use Outlook (Volume, Kilo Tons; Revenue, USD Million, 2014 - 2025)
Ointments & Emulsions
Foam Control & Wetting Agents
Lubricants and Emulsifiers
Regional Outlook (Volume, Kilo Tons; Revenue, USD Million, 2014 - 2025)
Central & South America
Middle East & Africa
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