The global alcohol ethoxylates market size was estimated at USD 5.18 Billion in 2016. Growing demand for the product for high grade industrial & institutional and household cleaners is expected to drive the market growth over the forecast period. In addition, rising demand for biodegradable surfactants by the application industries is expected to drive the market growth.
The demand for lauryl alcohol ethoxylates for cleaning purposes in industrial & institutional and household detergents is expected to drive the market growth. Growing demand for the low foam and low rinse products is expected to result in an increase in the demand for such products over the forecast period. In addition, favorable biodegradable nature of the aforementioned product is expected to lead to a rising demand for the product over the next eight years.
U.S. alcohol ethoxylates market revenue, by product, 2014 - 2025 (USD Million)
The industry in the U.S. is highly diverse and includes a number of primary product manufacturing industries accounting for high consumption levels of alcohol ethoxylates. The manufacturers involved in the production exhibit high levels of integration and are involved in the production of raw materials such as ethylene oxide thereby raising their profit margins.
The industry is characterized by the presence of stringent regulations governing the extent of toxic chemicals used in the surfactants. Consumers in the economy lay high emphasis on the use of environmentally safe products which leads to the production of low VOC content alcohol ethoxylates.
A large number of manufacturers are integrated to the production of raw materials including ethylene oxide which leads to a lowering of the production cost. A high proportion of total production cost for alcohol ethoxylates comprises of the cost involved in raw material sourcing. The demand for ethylene oxide for alternate industries is expected to restrain the market growth.
The price for the product is expected to grow on account of rising prices of ethylene oxide and fatty alcohols. Growing prices of crude palm oil and palm kernel oil coupled with upstream volatility observed in the fatty alcohol market resulted in an increase in the product price in 2016. The prices for ethylene oxide were increasing at a slow rate with the cumulative effect leading to the growth in the price for alcohol ethoxylates.
Fatty alcohol ethoxylates are the most widely used products on account of their superior properties that aid in cleaning in the household and industrial applications and accounted a revenue of USD 1,936.4 Million in 2016. The products find extensive applications for cleaning in industries on account of low levels of toxicity. The use of the product in cream bases in the personal care industry is expected to drive growth over the forecast period.
The demand for advanced low foaming detergents and cleaners in industrial applications is expected to drive the market growth for lauryl alcohol ethoxylates. The product is available in colorless liquid or water soluble white waxy physical states with the color change due to the number of carbon atoms attached to the chemical composition. The product finds extensive use in a variety of applications including emulsification, industrial and institutional cleaners, and agricultural chemicals.
Linear alcohol ethoxylates can be manufactured through both natural and synthetic sources and find high use in cleaning applications. The use of the product for detergent formulations coupled with low to negligible toxicity levels associated with the products is expected to drive the market growth over the forecast period.
Linear alcohol ethoxylates are extensively manufactured by major players such as Stepan Company and Evonik AG for a range of applications across industries. The products exhibit a high degree of primary and ultimate biodegradability with around 80% degradation in around 25 days, thereby accounting for high adoption by major consumers across the globe.
The demand for the product for emulsifiers is expected to register growth of 4.5% from 2017 to 2025, due to high stabilizing characteristics of oil-water emulsions exhibited by the product. The HLB value of such products based oil-water emulsions can be varied for any hydrophobic part, with the chemicals exhibiting low reactivity with impurities in both oil and aqueous phases such as ion, thereby making them an ideal choice for emulsions.
The demand for the products as dispersing agents is expected to be driven by the rising consumption for paints and industrial coatings. The market for products such as tridecyl alcohol ethoxylate is expected to exhibit growth due to development of building & construction industry. In addition, superior stabilizing action of the products is in dispersions is expected to drive growth.
High demand for fatty alcohols as wetting agents due to superior low foaming characteristics is expected to drive the market growth with the segment expected to realize a revenue of USD 2,033.3 Million by 2025. The demand for branched alcohol ethoxylates for hard surface wetting agents is expected to emerge as the major growth driver over the forecast period.
The product finds extensive use in metal working fluids accounting for 11.3% of the market revenue in 2016, due to their superior performance in oil based emulsions used in such formulations. Metal working industry requires a considerable volume of fluids to aid in processing involving cutting, drawing, forging, drilling, rolling, etc. The use of fluids for such processes leads to a reduction in the damage caused by friction.
Global alcohol ethoxylates market revenue, by end-use, 2016 (%)
The market for the product in paper and pulp industry is expected to grow on account of product use in de-inking of waste paper. The segment accounts for a limited use of alcohol ethoxylates thereby casts a limited effect on the market dynamics. The advent of advanced technology devices has reduced the demand for paper leading to a reduction in the demand for the product.
The demand for the product in the pharmaceutical industry is expected to emerge as one of the major growth drivers over the forecast period. The products find high use in pharmaceutical formulations such as creams, lotions, and ointments. Superior performance and emulsification properties exhibited by the product is expected to lead to an increased demand over the forecast period.
The use of alcohol ethoxylates for waxes improves the stability characteristics of wax emulsions thereby accounting for product consumption. The products also find use in the paint industry wherein it is used as a pigment dispersion. The growth of the construction industry is expected to emerge as the major growth driver for the industry over the forecast period.
The industry for in North America is expected to grow on account of the rising demand for low rinse and low foam detergents. Growing consumption of industrial cleaners in the region driven by the prevalence of a large number of manufacturers is expected to drive growth over the forecast period.
The market in Europe accounted for 34.7% of the global revenue in 2016, driven by the high adoption levels of the product coupled with the presence of a highly developed industrial sector. The market is expected to register limited growth on account of rising maturity levels of the application industries in the region.
The market for ethoxylates in the region is expected to be driven by the rapid industrial development in economies including China, India, and Japan, with the region expected to grow at a CAGR of 5.6% from 2017 to 2025. Growing demand for front loading washing machines primarily in the developing economies is expected to drive the demand for detergents leading to growth.
The industry is highly competitive with the presence of a number of multinational companies across the major economies. The companies operate through multiple locations through a combination of manufacturing facilities and sales offices. The product distribution carried out by several sales locations across the area of operation that employ direct distribution and third party distribution agencies.
The companies provide the product at competitive prices so as to increase the annual revenues. In addition, the development of advanced ethoxylates with minimal VOC contents by major manufacturers is expected to drive growth over the forecast period.
Base year for estimation
Actual estimates/Historical data
2014 - 2016
2017 - 2025
Volume in Kilo Tons, Revenue in USD Million and CAGR from 2017 to 2025
North America, Europe, Asia Pacific, Central & South America, Middle East & Africa
U.S., Canada, Mexico, Germany, UK, France, China, India, Japan, South Korea, Brazil, Argentina, South Africa
Revenue forecast, competitive landscape, growth factors and trends
15% free customization scope (equivalent to 5 analysts working days)
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This report forecasts revenue growth at global, regional & country levels and provides an analysis on the industry trends in each of the sub-segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the global alcohol ethoxylates market on the basis of product, application, end-use, and region:
Product Outlook (Volume, Kilo Tons; Revenue, USD Million, 2014 - 2025)
Fatty Alcohol Ethoxylates
Lauryl Alcohol Ethoxylates
Linear Alcohol Ethoxylates
Application Outlook (Volume, Kilo Tons; Revenue, USD Million, 2014 - 2025)
End Use Outlook (Volume, Kilo Tons; Revenue, USD Million, 2014 - 2025)
Regional Outlook (Volume, Kilo Tons; Revenue, USD Million, 2014 - 2025)
Central & South America
Middle East & Africa
b. The global alcohol ethoxylates market size was estimated at USD 5.75 billion in 2019 and is expected to reach USD 5.97 billion in 2020.
b. The global alcohol ethoxylates market is expected to grow at a compound annual growth rate of 4.2% from 2017 to 2025 to reach USD 7.45 billion by 2025.
b. Asia Pacific dominated the alcohol ethoxylates market with a share of 33.4% in 2019. This is attributable to rapid industrial development in economies including China, India, & Japan and growing demand for front loading washing machines primarily in the developing economies.
b. Some key players operating in the alcohol ethoxylates market include AkzoNobel N.V., BASF SE, Clariant AG, Dow Chemical Company, E.I. du Pont de Nemours and Company, Evonik Industries AG, Huntsman International LLC, India Glycols Limited, Mitsui Chemicals, Inc., Royal Dutch Shell plc, SABIC, Sasol Limited, Solvay S.A., and Stepan Company.
b. Key factors that are driving the market growth include growing demand for the product for high grade industrial & institutional and household cleaners.
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