Brazil Wet Wipes Market Size & Outlook, 2022-2030
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Brazil wet wipes market highlights
- The Brazil wet wipes market generated a revenue of USD 241.2 million in 2022 and is expected to reach USD 330.8 million by 2030.
- The Brazil market is expected to grow at a CAGR of 4% from 2023 to 2030.
- In terms of segment, household/disinfectant/cleaning wipes was the largest revenue generating type in 2022.
- Intimate Wipes is the most lucrative type segment registering the fastest growth during the forecast period.
Wet wipes market data book summary
| Market revenue in 2022 | USD 241.2 million |
| Market revenue in 2030 | USD 330.8 million |
| Growth rate | 4% (CAGR from 2022 to 2030) |
| Largest segment | Household/disinfectant/cleaning wipes |
| Fastest growing segment | Intimate Wipes |
| Historical data | 2017 - 2021 |
| Base year | 2022 |
| Forecast period | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Baby Wipes, Facial & Cosmetic Wipes, Hand & Body Wipes, Intimate Wipes, Flushable Wet Wipe, Household/Disinfectant/Cleaning Wipes |
| Key market players worldwide | Clorox Co, Kimberly-Clark Corp, Reckitt Benckiser Group PLC, Unilever PLC, Johnson & Johnson, The Honest Co Inc, Procter & Gamble Co, Himalaya Wellness, Wipesplus |
Other key industry trends
- In terms of revenue, Brazil accounted for 0.9% of the global wet wipes market in 2022.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Latin America, Brazil wet wipes market is projected to lead the regional market in terms of revenue in 2030.
- Brazil is the fastest growing regional market in Latin America and is projected to reach USD 330.8 million by 2030.
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Wet Wipes Market Scope
Wet Wipes Market Companies
| Name | Profile | # Employees | HQ | Website |
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Brazil wet wipes market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to wet wipes market will help companies and investors design strategic landscapes.
Household/disinfectant/cleaning wipes was the largest segment with a revenue share of 29.23% in 2022. Horizon Databook has segmented the Brazil wet wipes market based on baby wipes, facial & cosmetic wipes, hand & body wipes, intimate wipes, flushable wet wipe, household/disinfectant/cleaning wipes covering the revenue growth of each sub-segment from 2017 to 2030.
Consumer shift toward sustainability and natural products has contributed to the introduction of several chemical-free, hypoallergenic, and natural ingredients-based wet wipe variants across the country. This pattern will continue to be important in the future, affecting leading players and small brands in the industry.
Investments and manufacturing plant expansions pertaining to non-woven materials, which are considered one of the prominent components in the production of wipes are expected to favor market growth. Brazil is known for its diverse landscapes and outdoor activities, such as beach trips, hiking, and camping.
The forecast period in Brazil anticipates positive growth drivers for intimate wipes due to the country's return to increased outside-the-home mobility and the resumption of active lifestyles after the pandemic. As people engage more in outdoor activities and lead active lives, the demand for intimate wipes is expected to rise.
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Horizon Databook provides a detailed overview of country-level data and insights on the Brazil wet wipes market , including forecasts for subscribers. This country databook contains high-level insights into Brazil wet wipes market from 2017 to 2030, including revenue numbers, major trends, and company profiles.
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Brazil wet wipes market size, by type, 2017-2030 (US$M)
Brazil Wet Wipes Market Outlook Share, 2022 & 2030 (US$M)
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