South Africa Wet Wipes Market Size & Outlook, 2022-2030
South Africa Wet Wipes Market, 2017-2030 (US$M)
Global Market
Related Markets
South Africa wet wipes market highlights
- The South Africa wet wipes market generated a revenue of USD 282.3 million in 2022 and is expected to reach USD 374.2 million by 2030.
- The South Africa market is expected to grow at a CAGR of 3.6% from 2023 to 2030.
- In terms of segment, household/disinfectant/cleaning wipes was the largest revenue generating type in 2022.
- Intimate Wipes is the most lucrative type segment registering the fastest growth during the forecast period.
Wet wipes market data book summary
| Market revenue in 2022 | USD 282.3 million |
| Market revenue in 2030 | USD 374.2 million |
| Growth rate | 3.6% (CAGR from 2022 to 2030) |
| Largest segment | Household/disinfectant/cleaning wipes |
| Fastest growing segment | Intimate Wipes |
| Historical data | 2017 - 2021 |
| Base year | 2022 |
| Forecast period | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Baby Wipes, Facial & Cosmetic Wipes, Hand & Body Wipes, Intimate Wipes, Flushable Wet Wipe, Household/Disinfectant/Cleaning Wipes |
| Key market players worldwide | Clorox Co, Kimberly-Clark Corp, Reckitt Benckiser Group PLC, Unilever PLC, Johnson & Johnson, The Honest Co Inc, Procter & Gamble Co, Himalaya Wellness, Wipesplus |
Other key industry trends
- In terms of revenue, South Africa accounted for 1.0% of the global wet wipes market in 2022.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Middle East & Africa, South Africa wet wipes market is projected to lead the regional market in terms of revenue in 2030.
- South Africa is the fastest growing regional market in Middle East & Africa and is projected to reach USD 374.2 million by 2030.
Improving hygiene awareness among people in the country is driving the growth of the South African wet wipes market. The key player in the market introduced various types of wipes such as hand & body wipes, facial & cosmetic wipes, baby wipes, and intimate to cater to the increased consumer demand.
Baby wipes are gaining traction owing to factors such as rising infant population in the country and increasing awareness regarding good hygiene practices. Baby wipes are not exclusively used on babies, but also children and adults, a practice that has been driving product demand.
The demand for nonwoven wipes has increased due to various factors including changing lifestyles, the growing need to adapt to a sustainable solution, the rise in consumer disposable income, and product innovation. Additionally, due to the increased health and hygiene concerns in the post-pandemic world, their use has been promoted in the food service and healthcare sectors.
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Wet Wipes Market Scope
Wet Wipes Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Johnson & Johnson | View profile | 134,400 | One Johnson and Johnson Plaza, New Brunswick, NJ, United States, 08933 | www.jnj.com |
| The Honest Co Inc | View profile | 176 | 12130 Millennium Drive, Suite 500, Los Angeles, CA, United States, 90094 | www.honest.com |
| Procter & Gamble Co | View profile | 107,000 | One Procter and Gamble Plaza, Cincinnati, OH, United States, 45202 | www.pginvestor.com |
| Kimberly-Clark Corp | View profile | 41,000 | P.O. Box 619100, Dallas, TX, United States, 75261-9100 | www.kimberly-clark.com |
| Unilever PLC | View profile | 128,377 | 100 Victoria Embankment, London, United Kingdom, EC4Y 0DY | www.unilever.com |
| Reckitt Benckiser Group PLC | View profile | 40,000 | 103-105 Bath Road, Slough, Berkshire, United Kingdom, SL1 3UH | www.reckitt.com |
| Himalaya Wellness | View profile | 5001-10000 | Bangalore, Karnataka, India, Asia | himalayawellness.in/ |
| Clorox Co | View profile | 8,100 | 1221 Broadway, Oakland, CA, United States, 94612-1888 | www.thecloroxcompany.com |
| Wipesplus | View profile | 11-50 | Rye, New York, United States, North America | wipesplus.com |
South Africa Wet Wipes Market Outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Wet Wipes Market Outlook will help companies and investors design strategic landscapes.
Household/Disinfectant/Cleaning Wipes was the largest segment with a revenue share of 32.34% in 2022.
Horizon Databook has segmented the South Africa wet wipes market based on baby wipes, facial & cosmetic wipes, hand & body wipes, intimate wipes, flushable wet wipe, household/disinfectant/cleaning wipes covering the revenue growth of each sub-segment from 2017 to 2030.
Improving hygiene awareness among people in the country is driving the growth of the South African wet wipes market. The key player in the market introduced various types of wipes such as hand & body wipes, facial & cosmetic wipes, baby wipes, and intimate to cater to the increased consumer demand.
Baby wipes are gaining traction owing to factors such as rising infant population in the country and increasing awareness regarding good hygiene practices. Baby wipes are not exclusively used on babies, but also children and adults, a practice that has been driving product demand.
The demand for nonwoven wipes has increased due to various factors including changing lifestyles, the growing need to adapt to a sustainable solution, the rise in consumer disposable income, and product innovation. Additionally, due to the increased health and hygiene concerns in the post-pandemic world, their use has been promoted in the food service and healthcare sectors.
- South Africa Wet Wipes Market Type Outlook (Revenue, USD Million , 2017-2030)
- Baby Wipes
- Facial & Cosmetic Wipes
- Hand & Body Wipes
- Intimate Wipes
- Flushable Wet Wipe
- Household/Disinfectant/Cleaning Wipes
- Others
- South Africa Wet Wipes Market Material Outlook (Revenue, USD Million , 2017-2030)
- Non-Woven
- Woven
- South Africa Wet Wipes Market Distribution Channel Outlook (Revenue, USD Million , 2017-2030)
- Supermarkets & Hypermarkets
- Convenience Stores
- Pharmacies and Drug Stores
- E-commerce
- Others
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Horizon Databook provides a detailed overview of country-level data and insights on the South Africa Wet Wipes Market Outlook, including forecasts for subscribers. This country databook contains high-level insights into South Africa Wet Wipes Market Outlook from 2017 to 2030, including revenue numbers, major trends, and company profiles.
South Africa Wet Wipes Market, 2017-2030 (US$M)
South Africa wet wipes market statistics, by type, 2017-2030 (US$M)
