South Africa Wet Wipes Market Size & Outlook, 2022-2030

The wet wipes market in South Africa is expected to reach a projected revenue of US$ 374.2 million by 2030. A compound annual growth rate of 3.6% is expected of South Africa wet wipes market from 2023 to 2030.
Revenue, 2022 (US$M)
$282.3
Forecast, 2030 (US$M)
$374.2
CAGR, 2023 - 2030
3.6%
Report Coverage
South Africa

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South Africa wet wipes market, 2017-2030 (US$M)

South Africa wet wipes market, 2017-2030 (US$M)

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South Africa wet wipes market highlights

  • The South Africa wet wipes market generated a revenue of USD 282.3 million in 2022 and is expected to reach USD 374.2 million by 2030.
  • The South Africa market is expected to grow at a CAGR of 3.6% from 2023 to 2030.
  • In terms of segment, household/disinfectant/cleaning wipes was the largest revenue generating type in 2022.
  • Intimate Wipes is the most lucrative type segment registering the fastest growth during the forecast period.


Wet wipes market data book summary

Market revenue in 2022USD 282.3 million
Market revenue in 2030USD 374.2 million
Growth rate3.6% (CAGR from 2022 to 2030)
Largest segmentHousehold/disinfectant/cleaning wipes
Fastest growing segmentIntimate Wipes
Historical data2017 - 2021
Base year2022
Forecast period2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationBaby Wipes, Facial & Cosmetic Wipes, Hand & Body Wipes, Intimate Wipes, Flushable Wet Wipe, Household/Disinfectant/Cleaning Wipes
Key market players worldwideClorox Co, Kimberly-Clark Corp, Reckitt Benckiser Group PLC, Unilever PLC, Johnson & Johnson, The Honest Co Inc, Procter & Gamble Co, Himalaya Wellness, Wipesplus


Other key industry trends

  • In terms of revenue, South Africa accounted for 1.0% of the global wet wipes market in 2022.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Middle East & Africa, South Africa wet wipes market is projected to lead the regional market in terms of revenue in 2030.
  • South Africa is the fastest growing regional market in Middle East & Africa and is projected to reach USD 374.2 million by 2030.

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Wet Wipes Market Companies

Name Profile # Employees HQ Website
Wipesplus View profile 11-50 Rye, New York, United States, North America https://wipesplus.com
Clorox Co View profile 8100 1221 Broadway, Oakland, CA, United States, 94612-1888 https://www.thecloroxcompany.com
Himalaya Wellness View profile 5001-10000 Bangalore, Karnataka, India, Asia https://himalayawellness.in/
Reckitt Benckiser Group PLC View profile 40000 103-105 Bath Road, Slough, Berkshire, United Kingdom, SL1 3UH https://www.reckitt.com
Unilever PLC View profile 128377 100 Victoria Embankment, London, United Kingdom, EC4Y 0DY https://www.unilever.com
Kimberly-Clark Corp View profile 41000 P.O. Box 619100, Dallas, TX, United States, 75261-9100 https://www.kimberly-clark.com
Procter & Gamble Co View profile 107000 One Procter and Gamble Plaza, Cincinnati, OH, United States, 45202 https://www.pginvestor.com
The Honest Co Inc View profile 176 12130 Millennium Drive, Suite 500, Los Angeles, CA, United States, 90094 https://www.honest.com
Johnson & Johnson View profile 134400 One Johnson and Johnson Plaza, New Brunswick, NJ, United States, 08933 https://www.jnj.com

South Africa wet wipes market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to wet wipes market will help companies and investors design strategic landscapes.


Household/disinfectant/cleaning wipes was the largest segment with a revenue share of 32.34% in 2022. Horizon Databook has segmented the South Africa wet wipes market based on baby wipes, facial & cosmetic wipes, hand & body wipes, intimate wipes, flushable wet wipe, household/disinfectant/cleaning wipes covering the revenue growth of each sub-segment from 2017 to 2030.


Improving hygiene awareness among people in the country is driving the growth of the South African wet wipes market. The key player in the market introduced various types of wipes such as hand & body wipes, facial & cosmetic wipes, baby wipes, and intimate to cater to the increased consumer demand.

Baby wipes are gaining traction owing to factors such as rising infant population in the country and increasing awareness regarding good hygiene practices. Baby wipes are not exclusively used on babies, but also children and adults, a practice that has been driving product demand.

The demand for nonwoven wipes has increased due to various factors including changing lifestyles, the growing need to adapt to a sustainable solution, the rise in consumer disposable income, and product innovation. Additionally, due to the increased health and hygiene concerns in the post-pandemic world, their use has been promoted in the food service and healthcare sectors.

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Horizon Databook provides a detailed overview of country-level data and insights on the South Africa wet wipes market , including forecasts for subscribers. This country databook contains high-level insights into South Africa wet wipes market from 2017 to 2030, including revenue numbers, major trends, and company profiles.

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South Africa wet wipes market size, by type, 2017-2030 (US$M)

South Africa Wet Wipes Market Outlook Share, 2022 & 2030 (US$M)

South Africa wet wipes market size, by type, 2017-2030 (US$M)

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