Europe Wet Wipes Market Size & Outlook, 2022-2030
Europe Wet Wipes Market, 2017-2030 (US$M)
Global Market
Related Markets
Europe wet wipes market highlights
- The Europe wet wipes market generated a revenue of USD 6,069.6 million in 2022.
- The market is expected to grow at a CAGR of 3.3% from 2023 to 2030.
- In terms of segment, household/disinfectant/cleaning wipes was the largest revenue generating type in 2022.
- Intimate Wipes is the most lucrative type segment registering the fastest growth during the forecast period.
- Country-wise, France is expected to register the highest CAGR from 2023 to 2030.
Europe data book summary
| Market revenue in 2022 | USD 6,069.6 million |
| Market revenue in 2030 | USD 7,874.1 million |
| Growth rate | 3.3% (CAGR from 2022 to 2030) |
| Largest segment | Household/disinfectant/cleaning wipes |
| Fastest growing segment | Intimate Wipes |
| Historical data covered | 2017 - 2021 |
| Base year for estimation | 2022 |
| Forecast period covered | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Baby Wipes, Facial & Cosmetic Wipes, Hand & Body Wipes, Intimate Wipes, Flushable Wet Wipe, Household/Disinfectant/Cleaning Wipes |
| Key market players worldwide | Clorox Co, Kimberly-Clark Corp, Reckitt Benckiser Group PLC, Unilever PLC, Johnson & Johnson, The Honest Co Inc, Procter & Gamble Co, Himalaya Wellness, Wipesplus |
Other key industry trends
- In terms of revenue, Europe region accounted for 22.4% of the global wet wipes market in 2022.
- Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 13,616.9 million by 2030.
The demand for wipes in Europe has increased due to customers' growing knowledge of hygienic products in both developed and developing nations. Increased use of laptops, PCs, and mobile devices has also contributed to the increase in e-commerce purchases of these wipes.
Due to the rise in early puberty occurrences, there is also an increase in the need for intimate hygiene products. Furthermore, due to poor genital hygiene, reproductive tract infections (RTIs) are increasing in number among adolescents in the European region.
According to a study published any individual using diapers, regardless of gender or age, is susceptible to diaper dermatitis. Due to their sensitive skin, infants and newborns are more at risk, mostly the incidence occur between the ages of 9 and 12 months.
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Wet Wipes Market Scope
Wet Wipes Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Johnson & Johnson | View profile | 134,400 | One Johnson and Johnson Plaza, New Brunswick, NJ, United States, 08933 | www.jnj.com |
| The Honest Co Inc | View profile | 176 | 12130 Millennium Drive, Suite 500, Los Angeles, CA, United States, 90094 | www.honest.com |
| Procter & Gamble Co | View profile | 107,000 | One Procter and Gamble Plaza, Cincinnati, OH, United States, 45202 | www.pginvestor.com |
| Kimberly-Clark Corp | View profile | 41,000 | P.O. Box 619100, Dallas, TX, United States, 75261-9100 | www.kimberly-clark.com |
| Unilever PLC | View profile | 128,377 | 100 Victoria Embankment, London, United Kingdom, EC4Y 0DY | www.unilever.com |
| Reckitt Benckiser Group PLC | View profile | 40,000 | 103-105 Bath Road, Slough, Berkshire, United Kingdom, SL1 3UH | www.reckitt.com |
| Himalaya Wellness | View profile | 5001-10000 | Bangalore, Karnataka, India, Asia | himalayawellness.in/ |
| Clorox Co | View profile | 8,100 | 1221 Broadway, Oakland, CA, United States, 94612-1888 | www.thecloroxcompany.com |
| Wipesplus | View profile | 11-50 | Rye, New York, United States, North America | wipesplus.com |
Europe Wet Wipes Market Outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Wet Wipes Market Outlook will help companies and investors design strategic landscapes.
Household/Disinfectant/Cleaning Wipes was the largest segment with a revenue share of 31.1% in 2022.
Horizon Databook has segmented the Europe wet wipes market based on baby wipes, facial & cosmetic wipes, hand & body wipes, intimate wipes, flushable wet wipe, household/disinfectant/cleaning wipes covering the revenue growth of each sub-segment from 2017 to 2030.
The demand for wipes in Europe has increased due to customers' growing knowledge of hygienic products in both developed and developing nations. Increased use of laptops, PCs, and mobile devices has also contributed to the increase in e-commerce purchases of these wipes.
Due to the rise in early puberty occurrences, there is also an increase in the need for intimate hygiene products. Furthermore, due to poor genital hygiene, reproductive tract infections (RTIs) are increasing in number among adolescents in the European region.
According to a study published any individual using diapers, regardless of gender or age, is susceptible to diaper dermatitis. Due to their sensitive skin, infants and newborns are more at risk, mostly the incidence occur between the ages of 9 and 12 months.
- Europe Wet Wipes Market Type Outlook (Revenue, USD Million , 2017-2030)
- Baby Wipes
- Facial & Cosmetic Wipes
- Hand & Body Wipes
- Intimate Wipes
- Flushable Wet Wipe
- Household/Disinfectant/Cleaning Wipes
- Others
- Europe Wet Wipes Market Material Outlook (Revenue, USD Million , 2017-2030)
- Non-Woven
- Woven
- Europe Wet Wipes Market Distribution Channel Outlook (Revenue, USD Million , 2017-2030)
- Supermarkets & Hypermarkets
- Convenience Stores
- Pharmacies and Drug Stores
- E-commerce
- Others
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Horizon Databook provides a detailed overview of continent-level data and insights on the Europe Wet Wipes Market Outlook, including forecasts for subscribers. This continent databook contains high-level insights into Europe Wet Wipes Market Outlook from 2017 to 2030, including revenue numbers, major trends, and company profiles.
Europe Wet Wipes Market, 2017-2030 (US$M)
Europe wet wipes market statistics, by type, 2017-2030 (US$M)
