Germany Wet Wipes Market Size & Outlook, 2022-2030
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Germany wet wipes market highlights
- The Germany wet wipes market generated a revenue of USD 994.9 million in 2022 and is expected to reach USD 1,189.0 million by 2030.
- The Germany market is expected to grow at a CAGR of 2.3% from 2023 to 2030.
- In terms of segment, household/disinfectant/cleaning wipes was the largest revenue generating type in 2022.
- Intimate Wipes is the most lucrative type segment registering the fastest growth during the forecast period.
Wet wipes market data book summary
| Market revenue in 2022 | USD 994.9 million |
| Market revenue in 2030 | USD 1,189.0 million |
| Growth rate | 2.3% (CAGR from 2022 to 2030) |
| Largest segment | Household/disinfectant/cleaning wipes |
| Fastest growing segment | Intimate Wipes |
| Historical data | 2017 - 2021 |
| Base year | 2022 |
| Forecast period | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Baby Wipes, Facial & Cosmetic Wipes, Hand & Body Wipes, Intimate Wipes, Flushable Wet Wipe, Household/Disinfectant/Cleaning Wipes |
| Key market players worldwide | Clorox Co, Kimberly-Clark Corp, Reckitt Benckiser Group PLC, Unilever PLC, Johnson & Johnson, The Honest Co Inc, Procter & Gamble Co, Himalaya Wellness, Wipesplus |
Other key industry trends
- In terms of revenue, Germany accounted for 3.7% of the global wet wipes market in 2022.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Europe, UK wet wipes market is projected to lead the regional market in terms of revenue in 2030.
- France is the fastest growing regional market in Europe and is projected to reach USD 1,174.0 million by 2030.
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Wet Wipes Market Scope
Wet Wipes Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Wipesplus | View profile | 11-50 | Rye, New York, United States, North America | https://wipesplus.com |
| Clorox Co | View profile | 8100 | 1221 Broadway, Oakland, CA, United States, 94612-1888 | https://www.thecloroxcompany.com |
| Himalaya Wellness | View profile | 5001-10000 | Bangalore, Karnataka, India, Asia | https://himalayawellness.in/ |
| Reckitt Benckiser Group PLC | View profile | 40000 | 103-105 Bath Road, Slough, Berkshire, United Kingdom, SL1 3UH | https://www.reckitt.com |
| Unilever PLC | View profile | 128377 | 100 Victoria Embankment, London, United Kingdom, EC4Y 0DY | https://www.unilever.com |
| Kimberly-Clark Corp | View profile | 41000 | P.O. Box 619100, Dallas, TX, United States, 75261-9100 | https://www.kimberly-clark.com |
| Procter & Gamble Co | View profile | 107000 | One Procter and Gamble Plaza, Cincinnati, OH, United States, 45202 | https://www.pginvestor.com |
| The Honest Co Inc | View profile | 176 | 12130 Millennium Drive, Suite 500, Los Angeles, CA, United States, 90094 | https://www.honest.com |
| Johnson & Johnson | View profile | 134400 | One Johnson and Johnson Plaza, New Brunswick, NJ, United States, 08933 | https://www.jnj.com |
Germany wet wipes market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to wet wipes market will help companies and investors design strategic landscapes.
Household/disinfectant/cleaning wipes was the largest segment with a revenue share of 30.34% in 2022. Horizon Databook has segmented the Germany wet wipes market based on baby wipes, facial & cosmetic wipes, hand & body wipes, intimate wipes, flushable wet wipe, household/disinfectant/cleaning wipes covering the revenue growth of each sub-segment from 2017 to 2030.
Germany is considered to be an attractive market for wipes. In Germany, customers place great importance on household hygiene, due to which they have a high demand for personal care and cleaning products, including wet wipes.
The region's demand for anti-bacterial wipes has been driven by the ongoing consumer trend toward a healthy lifestyle and rising sanitary awareness. The majority of anti-bacterial wipes provide defense against microorganisms or dangerous pathogens.
Non-woven wipes dominated the market in the region and is expected to witness significant growth over the projection period. They serve as alternatives to fabric handkerchiefs and are disposable.
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Horizon Databook provides a detailed overview of country-level data and insights on the Germany wet wipes market , including forecasts for subscribers. This country databook contains high-level insights into Germany wet wipes market from 2017 to 2030, including revenue numbers, major trends, and company profiles.
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Germany wet wipes market size, by type, 2017-2030 (US$M)
Germany Wet Wipes Market Outlook Share, 2022 & 2030 (US$M)
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