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Canada Wet Wipes Market Size & Outlook, 2022-2030

The wet wipes market in Canada is expected to reach a projected revenue of US$ 2,266.6 million by 2030. A compound annual growth rate of 3.6% is expected of Canada wet wipes market from 2023 to 2030.
Revenue, 2022 (US$M)
$1,711.3
Forecast, 2030 (US$M)
$2,266.6
CAGR, 2023 - 2030
3.6%
Report Coverage
Canada

Canada Wet Wipes Market, 2017-2030 (US$M)

Canada Wet Wipes Market, 2017-2030 (US$M)

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Canada wet wipes market highlights

  • The Canada wet wipes market generated a revenue of USD 1,711.3 million in 2022 and is expected to reach USD 2,266.6 million by 2030.
  • The Canada market is expected to grow at a CAGR of 3.6% from 2023 to 2030.
  • In terms of segment, household/disinfectant/cleaning wipes was the largest revenue generating type in 2022.
  • Intimate Wipes is the most lucrative type segment registering the fastest growth during the forecast period.


Wet wipes market data book summary

Market revenue in 2022USD 1,711.3 million
Market revenue in 2030USD 2,266.6 million
Growth rate3.6% (CAGR from 2022 to 2030)
Largest segmentHousehold/disinfectant/cleaning wipes
Fastest growing segmentIntimate Wipes
Historical data2017 - 2021
Base year2022
Forecast period2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationBaby Wipes, Facial & Cosmetic Wipes, Hand & Body Wipes, Intimate Wipes, Flushable Wet Wipe, Household/Disinfectant/Cleaning Wipes
Key market players worldwideClorox Co, Kimberly-Clark Corp, Reckitt Benckiser Group PLC, Unilever PLC, Johnson & Johnson, The Honest Co Inc, Procter & Gamble Co, Himalaya Wellness, Wipesplus


Other key industry trends

  • In terms of revenue, Canada accounted for 6.3% of the global wet wipes market in 2022.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In North America, U.S. wet wipes market is projected to lead the regional market in terms of revenue in 2030.
  • Canada is the fastest growing regional market in North America and is projected to reach USD 2,266.6 million by 2030.

Concerns regarding the environmental impact of disposable products, including wipes, are growing among Canadian consumers. This has led to a rising demand for eco-friendly alternatives. Companies like Terra are expanding their presence in the Canadian market to meet this increasing demand for sustainable wipes.

In June 2023, Regal Lager, a distributor of baby and children's products, announced its distribution of Terra's plant-based wipes and diapers in Canada and the U.S. Terra's eco-friendly wipes, made from 100% biodegradable FSC-certified bamboo fiber and free from plastic or chemicals, have been rated 'excellent' for all skin types by Dermatest.

In addition, the Canadian market emphasizes the use of natural and non-toxic ingredients, particularly for baby products, reflecting a preference for gentle and safe options.

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Wet Wipes Market Companies

NameProfile# EmployeesHQWebsite
Johnson & JohnsonView profile 134,400One Johnson and Johnson Plaza, New Brunswick, NJ, United States, 08933www.jnj.com
The Honest Co IncView profile 17612130 Millennium Drive, Suite 500, Los Angeles, CA, United States, 90094www.honest.com
Procter & Gamble CoView profile 107,000One Procter and Gamble Plaza, Cincinnati, OH, United States, 45202www.pginvestor.com
Kimberly-Clark CorpView profile 41,000P.O. Box 619100, Dallas, TX, United States, 75261-9100www.kimberly-clark.com
Unilever PLCView profile 128,377100 Victoria Embankment, London, United Kingdom, EC4Y 0DYwww.unilever.com
Reckitt Benckiser Group PLCView profile 40,000103-105 Bath Road, Slough, Berkshire, United Kingdom, SL1 3UHwww.reckitt.com
Himalaya WellnessView profile 5001-10000Bangalore, Karnataka, India, Asiahimalayawellness.in/
Clorox CoView profile 8,1001221 Broadway, Oakland, CA, United States, 94612-1888www.thecloroxcompany.com
WipesplusView profile 11-50Rye, New York, United States, North Americawipesplus.com

Canada Wet Wipes Market Outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Wet Wipes Market Outlook will help companies and investors design strategic landscapes.


Household/Disinfectant/Cleaning Wipes was the largest segment with a revenue share of 26.69% in 2022.

Horizon Databook has segmented the Canada wet wipes market based on baby wipes, facial & cosmetic wipes, hand & body wipes, intimate wipes, flushable wet wipe, household/disinfectant/cleaning wipes covering the revenue growth of each sub-segment from 2017 to 2030.




Concerns regarding the environmental impact of disposable products, including wipes, are growing among Canadian consumers. This has led to a rising demand for eco-friendly alternatives. Companies like Terra are expanding their presence in the Canadian market to meet this increasing demand for sustainable wipes.

In June 2023, Regal Lager, a distributor of baby and children's products, announced its distribution of Terra's plant-based wipes and diapers in Canada and the U.S. Terra's eco-friendly wipes, made from 100% biodegradable FSC-certified bamboo fiber and free from plastic or chemicals, have been rated 'excellent' for all skin types by Dermatest.

In addition, the Canadian market emphasizes the use of natural and non-toxic ingredients, particularly for baby products, reflecting a preference for gentle and safe options.

  • Canada Wet Wipes Market Type Outlook (Revenue, USD Million , 2017-2030)
    • Baby Wipes
    • Facial & Cosmetic Wipes
    • Hand & Body Wipes
    • Intimate Wipes
    • Flushable Wet Wipe
    • Household/Disinfectant/Cleaning Wipes
    • Others
  • Canada Wet Wipes Market Material Outlook (Revenue, USD Million , 2017-2030)
    • Non-Woven
    • Woven
  • Canada Wet Wipes Market Distribution Channel Outlook (Revenue, USD Million , 2017-2030)
    • Supermarkets & Hypermarkets
    • Convenience Stores
    • Pharmacies and Drug Stores
    • E-commerce
    • Others

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Horizon Databook provides a detailed overview of country-level data and insights on the Canada Wet Wipes Market Outlook, including forecasts for subscribers. This country databook contains high-level insights into Canada Wet Wipes Market Outlook from 2017 to 2030, including revenue numbers, major trends, and company profiles.

Canada Wet Wipes Market, 2017-2030 (US$M)

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Canada wet wipes market statistics, by type, 2017-2030 (US$M)

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Canada wet wipes market statistics, by type, 2017-2030 (USD Million)

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