The wet wipes market in China is expected to reach a projected revenue of US$ 2,839.1 million by 2030. A compound annual growth rate of 3.5% is expected of China wet wipes market from 2023 to 2030.
The China wet wipes market generated a revenue of USD 2,148.3 million in 2022 and is expected to reach USD 2,839.1 million by 2030.
The China market is expected to grow at a CAGR of 3.5% from 2023 to 2030.
In terms of segment, household/disinfectant/cleaning wipes was the largest revenue generating type in 2022.
Intimate Wipes is the most lucrative type segment registering the fastest growth during the forecast period.
Wet wipes market data book summary
Market revenue in 2022
USD 2,148.3 million
Market revenue in 2030
USD 2,839.1 million
Growth rate
3.5% (CAGR from 2022 to 2030)
Largest segment
Household/disinfectant/cleaning wipes
Fastest growing segment
Intimate Wipes
Historical data
2017 - 2021
Base year
2022
Forecast period
2023 - 2030
Quantitative units
Revenue in USD million
Market segmentation
Baby Wipes, Facial & Cosmetic Wipes, Hand & Body Wipes, Intimate Wipes, Flushable Wet Wipe, Household/Disinfectant/Cleaning Wipes
Key market players worldwide
Clorox Co, Kimberly-Clark Corp, Reckitt Benckiser Group PLC, Unilever PLC, Johnson & Johnson, The Honest Co Inc, Procter & Gamble Co, Himalaya Wellness, Wipesplus
Other key industry trends
In terms of revenue, China accounted for 7.9% of the global wet wipes market in 2022.
Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
In Asia Pacific, India wet wipes market is projected to lead the regional market in terms of revenue in 2030.
India is the fastest growing regional market in Asia Pacific and is projected to reach USD 3,434.2 million by 2030.
The key factor boosting the wet wipes market is the presence of large-scale manufacturers and raw material providers in the country. In this regard, investments in this market by companies have positively impacted market growth. For instance, In August 2021, Unicharm Corporation has launched “Mamy Poko Premium Baby Wipes” in Taiwan‐Greater China.
The new product copes with both environment and safety by using organic cotton compound sheet that has acquired FSC Certification, a proof of using fabrics properly handled by an international forest stewardship organization.
Some of the other key players in the wet wipes market are Fitesa S.A., TENOWO NONWOVENS, Toray Advanced Materials Korea Inc., PF Nonwovens Holdings s.r.o, Lydall Inc., Johns Manville., TWE GmbH & Co. KG, and Freudenberg.
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Wet Wipes Market Outlook will help companies and investors design strategic landscapes.
Household/Disinfectant/Cleaning Wipes was the largest segment with a revenue share of 29.57% in 2022.
Horizon Databook has segmented the China wet wipes market based on baby wipes, facial & cosmetic wipes, hand & body wipes, intimate wipes, flushable wet wipe, household/disinfectant/cleaning wipes covering the revenue growth of each sub-segment from 2017 to 2030.
The key factor boosting the wet wipes market is the presence of large-scale manufacturers and raw material providers in the country. In this regard, investments in this market by companies have positively impacted market growth. For instance, In August 2021, Unicharm Corporation has launched “Mamy Poko Premium Baby Wipes” in Taiwan‐Greater China.
The new product copes with both environment and safety by using organic cotton compound sheet that has acquired FSC Certification, a proof of using fabrics properly handled by an international forest stewardship organization.
Some of the other key players in the wet wipes market are Fitesa S.A., TENOWO NONWOVENS, Toray Advanced Materials Korea Inc., PF Nonwovens Holdings s.r.o, Lydall Inc., Johns Manville., TWE GmbH & Co. KG, and Freudenberg.
China Wet Wipes Market Type Outlook (Revenue, USD Million , 2017-2030)
Baby Wipes
Facial & Cosmetic Wipes
Hand & Body Wipes
Intimate Wipes
Flushable Wet Wipe
Household/Disinfectant/Cleaning Wipes
Others
China Wet Wipes Market Material Outlook (Revenue, USD Million , 2017-2030)
Non-Woven
Woven
China Wet Wipes Market Distribution Channel Outlook (Revenue, USD Million , 2017-2030)
Supermarkets & Hypermarkets
Convenience Stores
Pharmacies and Drug Stores
E-commerce
Others
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Horizon Databook provides a detailed overview of country-level data and insights on the China Wet Wipes Market Outlook, including forecasts for subscribers. This country databook contains high-level insights into China Wet Wipes Market Outlook from 2017 to 2030, including revenue numbers, major trends, and company profiles.