Latin America Wet Wipes Market Size & Outlook, 2022-2030
Latin America Wet Wipes Market, 2017-2030 (US$M)
Global Market
Related Markets
Latin America wet wipes market highlights
- The Latin America wet wipes market generated a revenue of USD 778.6 million in 2022.
- The market is expected to grow at a CAGR of 4.8% from 2023 to 2030.
- In terms of segment, household/disinfectant/cleaning wipes was the largest revenue generating type in 2022.
- Intimate Wipes is the most lucrative type segment registering the fastest growth during the forecast period.
- Country-wise, Brazil is expected to register the highest CAGR from 2023 to 2030.
Latin America data book summary
| Market revenue in 2022 | USD 778.6 million |
| Market revenue in 2030 | USD 1,136.9 million |
| Growth rate | 4.8% (CAGR from 2022 to 2030) |
| Largest segment | Household/disinfectant/cleaning wipes |
| Fastest growing segment | Intimate Wipes |
| Historical data covered | 2017 - 2021 |
| Base year for estimation | 2022 |
| Forecast period covered | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Baby Wipes, Facial & Cosmetic Wipes, Hand & Body Wipes, Intimate Wipes, Flushable Wet Wipe, Household/Disinfectant/Cleaning Wipes |
| Key market players worldwide | Clorox Co, Kimberly-Clark Corp, Reckitt Benckiser Group PLC, Unilever PLC, Johnson & Johnson, The Honest Co Inc, Procter & Gamble Co, Himalaya Wellness, Wipesplus |
Other key industry trends
- In terms of revenue, Latin America region accounted for 2.9% of the global wet wipes market in 2022.
- Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 13,616.9 million by 2030.
All major countries in this region, including Brazil are experiencing a rise in per capita consumption of cosmetics and personal hygiene products, which is expected to drive market growth. The growing consciousness about cleanliness among men as well as women has boosted the demand for wipes.
Also, a rise in the disposable incomes of people is expected to have a positive influence on the market. Wipes have come as a relief to people who are managing hectic day-to-day lives because of work pressures and the responsibility of children.
The rising number of women in the workforce and increased spending on hygiene are key factors contributing to the growth of this product segment. The employment rate of women in the region has grown significantly in the last decade.
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Wet Wipes Market Scope
Wet Wipes Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Johnson & Johnson | View profile | 134,400 | One Johnson and Johnson Plaza, New Brunswick, NJ, United States, 08933 | www.jnj.com |
| The Honest Co Inc | View profile | 176 | 12130 Millennium Drive, Suite 500, Los Angeles, CA, United States, 90094 | www.honest.com |
| Procter & Gamble Co | View profile | 107,000 | One Procter and Gamble Plaza, Cincinnati, OH, United States, 45202 | www.pginvestor.com |
| Kimberly-Clark Corp | View profile | 41,000 | P.O. Box 619100, Dallas, TX, United States, 75261-9100 | www.kimberly-clark.com |
| Unilever PLC | View profile | 128,377 | 100 Victoria Embankment, London, United Kingdom, EC4Y 0DY | www.unilever.com |
| Reckitt Benckiser Group PLC | View profile | 40,000 | 103-105 Bath Road, Slough, Berkshire, United Kingdom, SL1 3UH | www.reckitt.com |
| Himalaya Wellness | View profile | 5001-10000 | Bangalore, Karnataka, India, Asia | himalayawellness.in/ |
| Clorox Co | View profile | 8,100 | 1221 Broadway, Oakland, CA, United States, 94612-1888 | www.thecloroxcompany.com |
| Wipesplus | View profile | 11-50 | Rye, New York, United States, North America | wipesplus.com |
Latin America Wet Wipes Market Outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Wet Wipes Market Outlook will help companies and investors design strategic landscapes.
Household/Disinfectant/Cleaning Wipes was the largest segment with a revenue share of 29.81% in 2022.
Horizon Databook has segmented the Latin America wet wipes market based on baby wipes, facial & cosmetic wipes, hand & body wipes, intimate wipes, flushable wet wipe, household/disinfectant/cleaning wipes covering the revenue growth of each sub-segment from 2017 to 2030.
All major countries in this region, including Brazil are experiencing a rise in per capita consumption of cosmetics and personal hygiene products, which is expected to drive market growth. The growing consciousness about cleanliness among men as well as women has boosted the demand for wipes.
Also, a rise in the disposable incomes of people is expected to have a positive influence on the market. Wipes have come as a relief to people who are managing hectic day-to-day lives because of work pressures and the responsibility of children.
The rising number of women in the workforce and increased spending on hygiene are key factors contributing to the growth of this product segment. The employment rate of women in the region has grown significantly in the last decade.
- Latin America Wet Wipes Market Type Outlook (Revenue, USD Million , 2017-2030)
- Baby Wipes
- Facial & Cosmetic Wipes
- Hand & Body Wipes
- Intimate Wipes
- Flushable Wet Wipe
- Household/Disinfectant/Cleaning Wipes
- Others
- Latin America Wet Wipes Market Material Outlook (Revenue, USD Million , 2017-2030)
- Non-Woven
- Woven
- Latin America Wet Wipes Market Distribution Channel Outlook (Revenue, USD Million , 2017-2030)
- Supermarkets & Hypermarkets
- Convenience Stores
- Pharmacies and Drug Stores
- E-commerce
- Others
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Horizon Databook provides a detailed overview of continent-level data and insights on the Latin America Wet Wipes Market Outlook, including forecasts for subscribers. This continent databook contains high-level insights into Latin America Wet Wipes Market Outlook from 2017 to 2030, including revenue numbers, major trends, and company profiles.
Latin America Wet Wipes Market, 2017-2030 (US$M)
Latin America wet wipes market statistics, by type, 2017-2030 (US$M)
