U.S. Wet Wipes Market Size & Outlook, 2022-2030
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U.S. wet wipes market highlights
- The U.S. wet wipes market generated a revenue of USD 6,954.3 million in 2022 and is expected to reach USD 8,542.5 million by 2030.
- The U.S. market is expected to grow at a CAGR of 2.6% from 2023 to 2030.
- In terms of segment, household/disinfectant/cleaning wipes was the largest revenue generating type in 2022.
- Intimate Wipes is the most lucrative type segment registering the fastest growth during the forecast period.
Wet wipes market data book summary
| Market revenue in 2022 | USD 6,954.3 million |
| Market revenue in 2030 | USD 8,542.5 million |
| Growth rate | 2.6% (CAGR from 2022 to 2030) |
| Largest segment | Household/disinfectant/cleaning wipes |
| Fastest growing segment | Intimate Wipes |
| Historical data | 2017 - 2021 |
| Base year | 2022 |
| Forecast period | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Baby Wipes, Facial & Cosmetic Wipes, Hand & Body Wipes, Intimate Wipes, Flushable Wet Wipe, Household/Disinfectant/Cleaning Wipes |
| Key market players worldwide | Clorox Co, Kimberly-Clark Corp, Reckitt Benckiser Group PLC, Unilever PLC, Johnson & Johnson, The Honest Co Inc, Procter & Gamble Co, Himalaya Wellness, Wipesplus |
Other key industry trends
- In terms of revenue, U.S. accounted for 25.7% of the global wet wipes market in 2022.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In North America, U.S. wet wipes market is projected to lead the regional market in terms of revenue in 2030.
- Canada is the fastest growing regional market in North America and is projected to reach USD 2,266.6 million by 2030.
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Wet Wipes Market Scope
Wet Wipes Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Wipesplus | View profile | 11-50 | Rye, New York, United States, North America | https://wipesplus.com |
| Clorox Co | View profile | 8100 | 1221 Broadway, Oakland, CA, United States, 94612-1888 | https://www.thecloroxcompany.com |
| Himalaya Wellness | View profile | 5001-10000 | Bangalore, Karnataka, India, Asia | https://himalayawellness.in/ |
| Reckitt Benckiser Group PLC | View profile | 40000 | 103-105 Bath Road, Slough, Berkshire, United Kingdom, SL1 3UH | https://www.reckitt.com |
| Unilever PLC | View profile | 128377 | 100 Victoria Embankment, London, United Kingdom, EC4Y 0DY | https://www.unilever.com |
| Kimberly-Clark Corp | View profile | 41000 | P.O. Box 619100, Dallas, TX, United States, 75261-9100 | https://www.kimberly-clark.com |
| Procter & Gamble Co | View profile | 107000 | One Procter and Gamble Plaza, Cincinnati, OH, United States, 45202 | https://www.pginvestor.com |
| The Honest Co Inc | View profile | 176 | 12130 Millennium Drive, Suite 500, Los Angeles, CA, United States, 90094 | https://www.honest.com |
| Johnson & Johnson | View profile | 134400 | One Johnson and Johnson Plaza, New Brunswick, NJ, United States, 08933 | https://www.jnj.com |
U.S. wet wipes market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to wet wipes market will help companies and investors design strategic landscapes.
Household/disinfectant/cleaning wipes was the largest segment with a revenue share of 25.26% in 2022. Horizon Databook has segmented the U.S. wet wipes market based on baby wipes, facial & cosmetic wipes, hand & body wipes, intimate wipes, flushable wet wipe, household/disinfectant/cleaning wipes covering the revenue growth of each sub-segment from 2017 to 2030.
The demand for sanitizing wipes in the country has witnessed growth, especially post-COVID-19. Consumers are now more aware of the need for powerful and hassle-free cleaning products due to heightened health and safety concerns.
The demand for effective surface disinfection solutions is growing in the U.S., especially in professional and food service settings, such as schools, offices, restaurants, and grocery stores, where quick and frequent surface disinfection is crucial for maintaining hygiene and customer safety.
In June 2021, GOJO Industries, the manufacturer of PURELL products, introduced new surface hygiene innovations, PURELL Professional Surface Disinfecting Wipes and PURELL Foodservice Surface Sanitizing Wipes, designed to rapidly eliminate various harmful bacteria and viruses.
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Horizon Databook provides a detailed overview of country-level data and insights on the U.S. wet wipes market , including forecasts for subscribers. This country databook contains high-level insights into U.S. wet wipes market from 2017 to 2030, including revenue numbers, major trends, and company profiles.
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U.S. wet wipes market size, by material, 2017-2030 (US$M)
U.S. Wet Wipes Market Outlook Share, 2022 & 2030 (US$M)
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