Middle East & Africa Wet Wipes Market Size & Outlook
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MEA wet wipes market highlights
- The MEA wet wipes market generated a revenue of USD 1,198.6 million in 2022.
- The market is expected to grow at a CAGR of 4.4% from 2023 to 2030.
- In terms of segment, household/disinfectant/cleaning wipes was the largest revenue generating type in 2022.
- Intimate Wipes is the most lucrative type segment registering the fastest growth during the forecast period.
- Country-wise, South Africa is expected to register the highest CAGR from 2023 to 2030.
MEA data book summary
| Market revenue in 2022 | USD 1,198.6 million |
| Market revenue in 2030 | USD 1,688.9 million |
| Growth rate | 4.4% (CAGR from 2022 to 2030) |
| Largest segment | Household/disinfectant/cleaning wipes |
| Fastest growing segment | Intimate Wipes |
| Historical data covered | 2017 - 2021 |
| Base year for estimation | 2022 |
| Forecast period covered | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Baby Wipes, Facial & Cosmetic Wipes, Hand & Body Wipes, Intimate Wipes, Flushable Wet Wipe, Household/Disinfectant/Cleaning Wipes |
| Key market players worldwide | Clorox Co, Kimberly-Clark Corp, Reckitt Benckiser Group PLC, Unilever PLC, Johnson & Johnson, The Honest Co Inc, Procter & Gamble Co, Himalaya Wellness, Wipesplus |
Other key industry trends
- In terms of revenue, MEA region accounted for 4.4% of the global wet wipes market in 2022.
- Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 13,616.9 million by 2030.
Key Regions: U.S. , UK , Japan , Brazil , South Africa
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Wet Wipes Market Scope
Wet Wipes Market Companies
| Name | Profile | # Employees | HQ | Website |
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Middle East & Africa wet wipes market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to wet wipes market will help companies and investors design strategic landscapes.
Household/disinfectant/cleaning wipes was the largest segment with a revenue share of 30.95% in 2022. Horizon Databook has segmented the Middle East & Africa wet wipes market based on baby wipes, facial & cosmetic wipes, hand & body wipes, intimate wipes, flushable wet wipe, household/disinfectant/cleaning wipes covering the revenue growth of each sub-segment from 2017 to 2030.
The Middle Eastern & African region has been witnessing a significant growth in its middle-income population owing to increasing job opportunities and the establishment of international manufacturers. Increasing working population and their considerable rise in purchasing power capacity have contributed to an increased spending on skincare and personal hygiene products, which, in turn, bodes well for the wet wipes market.
Moreover, new uses for wet wipes, such as makeup removal, hand sanitization, and quick & easy cleansing of the body when water is unavailable, particularly while traveling is driving the growth of the market in the region.
The baby wipe segment in the region is expected to witness significant growth owing to the advantages offered by the wipes, such as improved absorbing material that aids in cleansing & eliminating bacteria on the baby's skin, reducing the chance of infection and skin irritation.
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Our clientele includes a mix of wet wipes market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of continent-level data and insights on the Middle East & Africa wet wipes market , including forecasts for subscribers. This continent databook contains high-level insights into Middle East & Africa wet wipes market from 2017 to 2030, including revenue numbers, major trends, and company profiles.
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MEA wet wipes market size, by country, 2017-2030 (US$M)
Middle East & Africa Wet Wipes Market Outlook Share, 2022 & 2030 (US$M)
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