APAC Automotive Telematics Market Report

APAC Automotive Telematics Market Analysis, Market Size, Application Analysis, Regional Outlook, Competitive Strategies And Forecasts, 2014 To 2020

Format: PDF  |  Report ID: GVR880

The rate of telematics usage has increased globally with an increase in the number of vehicles being incorporated with these systems. The automotive telematics market includes in-car infotainment, navigation, remote diagnostics, and security features. Advanced telematics systems are predominant in Japan and Korea.

The automotive industry witnessed a radical transformation over the last two decades as a result of digitization through computer-based control systems. Advanced technologies such as in-vehicle digital systems and sensor-based intelligent vehicle functions are expected to drive the APAC automotive telematics market. Increased penetration of 3G communication technologies and introduction of 4G LTE networks is expected to encourage automotive telematics equipment. Vehicle manufacturers and their associated suppliers have focused on developing standardized platforms and integrating solutions for telematics and infotainment systems with Government support. In Asia, infotainment and navigation & its associated services drive a majority of the automotive telematics market. Increased demand for safety and security in Japan resulted in the introduction of HELPNET services, which was proceeded by adoption by several other countries.

Most countries in Asia Pacific lack adequate infrastructure for supporting features such as real-time traffic for navigation systems, both in terms of telecommunication infrastructure and traffic data collection. Unavailability of traffic data is one of the biggest hindrances to automotive telematics system adoption. Traffic data collection and aggregation require significant government initiatives. For instance Korea’s Telematics Information Center (TELIC) and Japan’s Vehicle and Information Communication System (VICS) provide crucial data which aids traffic monitoring systems. Communication speed in Japan has rapidly increased over the last decade, thereby allowing intuitive delivering of features in navigation systems through streaming of traffic updates and voice communication. Most of the countries in Asia Pacific have lagged behind as far as communication speeds are concerned, thereby affecting delivery mechanism.

Along with hardware, software and communications network, automotive telematics requires the setup and maintenance of service centers for ensuring consistent customer support, which requires significant initial investments. Delayed returns on high initial investment are expected to deter automotive telematics adoption across keyAsia Pacific countries. Lack of consumer awareness is expected to challenge market growth over the forecast period as the market evolves from infancy. Key industry participants include Airbiquity Inc, Agero Inc., Connexis LLC, Verizon Telematics, WirelessCar AB, and NTT Docomo.

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