Brazil Mice Market Size & Outlook, 2025-2030
Global Market
Related Markets
Brazil mice market highlights
- The Brazil mice market generated a revenue of USD 13,040.2 million in 2024 and is expected to reach USD 21,065.2 million by 2030.
- The Brazil market is expected to grow at a CAGR of 8.4% from 2025 to 2030.
- In terms of segment, meetings was the largest revenue generating event type in 2024.
- Incentives is the most lucrative event type segment registering the fastest growth during the forecast period.
Mice market data book summary
| Market revenue in 2024 | USD 13,040.2 million |
| Market revenue in 2030 | USD 21,065.2 million |
| Growth rate | 8.4% (CAGR from 2025 to 2030) |
| Largest segment | Meetings |
| Fastest growing segment | Incentives |
| Historical data | 2018 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Meetings, Incentives, Conferences, Events |
| Key market players worldwide | American Express Co, CWT Meetings & Events, BCD Meetings & Events, Maritz, Conference Care, ATPI Limited, FCM Travel Solutions, Global Cynergies, Aviareps AG, ITL World, Questex, Global Business Travel Group Inc Ordinary Shares - Class A, Meetings & Incentives Worldwide, One10, Creative Group, CWT |
Other key industry trends
- In terms of revenue, Brazil accounted for 1.5% of the global mice market in 2024.
- Country-wise, Germany is expected to lead the global market in terms of revenue in 2030.
- In Latin America, Brazil mice market is projected to lead the regional market in terms of revenue in 2030.
- Brazil is the fastest growing regional market in Latin America and is projected to reach USD 21,065.2 million by 2030.
The MICE market in Brazil is characterized by the growing significance of sustainability and a rise in practices and trends to achieve the same. An increasing number of organizers have been hosting environment-friendly events, serving vegetarian and organic food, using a paperless registration process, and holding events in locations with LEED certification.
These are just a few ways to incorporate sustainability into MICE events. The increasing trend of incentive tourism across the corporate world in Brazil is also propelling the MICE market.
Incentive tourism is known to have excellent motivational results for corporate companies that are seeking initiatives to foster a sense of appreciation, accomplishment, and inspiration among employees. These events not only empower individuals but also reduce the stress of a daily job.
Key Regions:U.S., UK, Japan, Brazil, South Africa
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MICE Market Scope
MICE Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| American Express Co | View profile | 74,600 | 200 Vesey Street, New York, NY, United States, 10285 | www.americanexpress.com |
| CWT | View profile | 10001+ | Minnetonka, Minnesota, United States, North America | www.mycwt.com/ |
| Aviareps AG | View profile | 501-1000 | Munich, Bayern, Germany, Europe | www.aviareps.com/ |
| CWT Meetings & Events | View profile | 1001-5000 | Dublin, Dublin, Ireland, Europe | www.cwt-meetings-events.co.uk |
| BCD Meetings & Events | View profile | 501-1000 | Chicago, Illinois, United States, North America | www.bcdme.com |
| Maritz | View profile | 1001-5000 | Fenton, Missouri, United States, North America | www.maritz.com |
| Conference Care | View profile | 11-50 | Hinckley, Leicestershire, United Kingdom, Europe | www.conferencecare.com |
| ATPI Limited | View profile | 1001-5000 | London, England, United Kingdom, Europe | www.atpi.com/ |
| FCM Travel Solutions | View profile | 5001-10000 | Boston, Massachusetts, United States, North America | www.us.fcm.travel |
| Global Cynergies | View profile | 51-100 | Scottsdale, Arizona, United States, North America | globalcynergies.com/ |
Brazil MICE Market Outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to MICE Market Outlook will help companies and investors design strategic landscapes.
Meetings was the largest segment with a revenue share of 43.14% in 2024.
Horizon Databook has segmented the Brazil mice market based on meetings, incentives, conferences, events covering the revenue growth of each sub-segment from 2018 to 2030.
The MICE market in Brazil is characterized by the growing significance of sustainability and a rise in practices and trends to achieve the same. An increasing number of organizers have been hosting environment-friendly events, serving vegetarian and organic food, using a paperless registration process, and holding events in locations with LEED certification.
These are just a few ways to incorporate sustainability into MICE events. The increasing trend of incentive tourism across the corporate world in Brazil is also propelling the MICE market.
Incentive tourism is known to have excellent motivational results for corporate companies that are seeking initiatives to foster a sense of appreciation, accomplishment, and inspiration among employees. These events not only empower individuals but also reduce the stress of a daily job.
- Brazil Mice Market Event Type Outlook (Revenue, USD Million , 2018-2030)
- Meetings
- Incentives
- Conferences
- Events
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Horizon Databook provides a detailed overview of country-level data and insights on the Brazil MICE Market Outlook, including forecasts for subscribers. This country databook contains high-level insights into Brazil MICE Market Outlook from 2018 to 2030, including revenue numbers, major trends, and company profiles.
Brazil Mice Market, 2018-2030 (US$M)
Brazil mice market statistics, by event type, 2018-2030 (US$M)
