Latin America Mice Market Size & Outlook, 2025-2030
Global Market
Related Markets
Latin America mice market highlights
- The Latin America mice market generated a revenue of USD 38,383.5 million in 2024.
- The market is expected to grow at a CAGR of 7.4% from 2025 to 2030.
- In terms of segment, meetings was the largest revenue generating event type in 2024.
- Incentives is the most lucrative event type segment registering the fastest growth during the forecast period.
- Country-wise, Brazil is expected to register the highest CAGR from 2025 to 2030.
Latin America data book summary
| Market revenue in 2024 | USD 38,383.5 million |
| Market revenue in 2030 | USD 58,677.5 million |
| Growth rate | 7.4% (CAGR from 2025 to 2030) |
| Largest segment | Meetings |
| Fastest growing segment | Incentives |
| Historical data covered | 2018 - 2023 |
| Base year for estimation | 2024 |
| Forecast period covered | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Meetings, Incentives, Conferences, Events |
| Key market players worldwide | American Express Co, CWT Meetings & Events, BCD Meetings & Events, Maritz, Conference Care, ATPI Limited, FCM Travel Solutions, Global Cynergies, Aviareps AG, ITL World, Questex, Global Business Travel Group Inc Ordinary Shares - Class A, Meetings & Incentives Worldwide, One10, Creative Group, CWT |
Other key industry trends
- In terms of revenue, Latin America region accounted for 4.4% of the global mice market in 2024.
- Globally, Europe is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 355,732.6 million by 2030.
The Central & South America MICE market is mainly driven by the rise in corporate events and meetings, as well as the increasing popularity of online travel agents. The growing trend of hybrid conferences & meetings and the use of social media and apps for the same is also anticipated to accelerate market expansion over the forecast period.
For instance, Argentina participated in the Society for Incentive Travel Excellence (SITE) Global Conference in February 2021 through the National Bureau of Tourism Promotion (INPROTUR). This was hosted in a hybrid format for the first time because of the pandemic.
Key Regions:U.S., UK, Japan, Brazil, South Africa
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MICE Market Scope
MICE Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| American Express Co | View profile | 74,600 | 200 Vesey Street, New York, NY, United States, 10285 | www.americanexpress.com |
| CWT | View profile | 10001+ | Minnetonka, Minnesota, United States, North America | www.mycwt.com/ |
| Aviareps AG | View profile | 501-1000 | Munich, Bayern, Germany, Europe | www.aviareps.com/ |
| CWT Meetings & Events | View profile | 1001-5000 | Dublin, Dublin, Ireland, Europe | www.cwt-meetings-events.co.uk |
| BCD Meetings & Events | View profile | 501-1000 | Chicago, Illinois, United States, North America | www.bcdme.com |
| Maritz | View profile | 1001-5000 | Fenton, Missouri, United States, North America | www.maritz.com |
| Conference Care | View profile | 11-50 | Hinckley, Leicestershire, United Kingdom, Europe | www.conferencecare.com |
| ATPI Limited | View profile | 1001-5000 | London, England, United Kingdom, Europe | www.atpi.com/ |
| FCM Travel Solutions | View profile | 5001-10000 | Boston, Massachusetts, United States, North America | www.us.fcm.travel |
| Global Cynergies | View profile | 51-100 | Scottsdale, Arizona, United States, North America | globalcynergies.com/ |
Latin America MICE Market Outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to MICE Market Outlook will help companies and investors design strategic landscapes.
Meetings was the largest segment with a revenue share of 41.62% in 2024.
Horizon Databook has segmented the Latin America mice market based on meetings, incentives, conferences, events covering the revenue growth of each sub-segment from 2018 to 2030.
The Central & South America MICE market is mainly driven by the rise in corporate events and meetings, as well as the increasing popularity of online travel agents. The growing trend of hybrid conferences & meetings and the use of social media and apps for the same is also anticipated to accelerate market expansion over the forecast period.
For instance, Argentina participated in the Society for Incentive Travel Excellence (SITE) Global Conference in February 2021 through the National Bureau of Tourism Promotion (INPROTUR). This was hosted in a hybrid format for the first time because of the pandemic.
- Latin America Mice Market Event Type Outlook (Revenue, USD Million , 2018-2030)
- Meetings
- Incentives
- Conferences
- Events
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- Our clientele includes a mix of MICE Market Outlook companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of continent-level data and insights on the Latin America MICE Market Outlook, including forecasts for subscribers. This continent databook contains high-level insights into Latin America MICE Market Outlook from 2018 to 2030, including revenue numbers, major trends, and company profiles.
Latin America Mice Market, 2018-2030 (US$M)
Latin America mice market statistics, by event type, 2018-2030 (US$M)
