Europe Mice Market Size & Outlook, 2025-2030
Related Markets
Europe mice market highlights
- The Europe mice market generated a revenue of USD 437,372.2 million in 2024.
- The market is expected to grow at a CAGR of 9.5% from 2025 to 2030.
- In terms of segment, meetings was the largest revenue generating event type in 2024.
- Incentives is the most lucrative event type segment registering the fastest growth during the forecast period.
- Country-wise, Germany is expected to register the highest CAGR from 2025 to 2030.
Europe data book summary
| Market revenue in 2024 | USD 437,372.2 million |
| Market revenue in 2030 | USD 751,490.6 million |
| Growth rate | 9.5% (CAGR from 2025 to 2030) |
| Largest segment | Meetings |
| Fastest growing segment | Incentives |
| Historical data covered | 2018 - 2023 |
| Base year for estimation | 2024 |
| Forecast period covered | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Meetings, Incentives, Conferences, Events |
| Key market players worldwide | American Express Co, CWT Meetings & Events, BCD Meetings & Events, Maritz, Conference Care, ATPI Limited, FCM Travel Solutions, Global Cynergies, Aviareps AG, ITL World, Questex, Global Business Travel Group Inc Ordinary Shares - Class A, Meetings & Incentives Worldwide, One10, Creative Group, CWT |
Other key industry trends
- In terms of revenue, Europe region accounted for 50.2% of the global mice market in 2024.
- Globally, Europe is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 355,732.6 million by 2030.
No credit card required*
Horizon in a snapshot
- 30K+ Global Market Reports
- 120K+ Country Reports
- 1.2M+ Market Statistics
- 200K+ Company Profiles
- Industry insights and more
MICE Market Scope
MICE Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Creative Group | View profile | 51-100 | Schaumburg, Illinois, United States, North America | http://creativegroupinc.com |
| One10 | View profile | 11-50 | Melbourne, Victoria, Australia, Oceania | https://oneten.com.au/ |
| Meetings & Incentives Worldwide | View profile | 251-500 | Caledonia, Wisconsin, United States, North America | https://www.meetings-incentives.com/ |
| Global Business Travel Group Inc Ordinary Shares - Class A | View profile | 19000 | 666 3rd Avenue, 4th Floor, New York, NY, United States, 10017 | https://www.amexglobalbusinesstravel.com |
| Questex | View profile | 251-500 | New York, New York, United States, North America | https://www.questex.com/ |
| ITL World | View profile | 251-500 | Al Khobar, Ash Sharqiyah, Saudi Arabia, Asia | https://www.itlworld.com/ |
| Global Cynergies | View profile | 51-100 | Scottsdale, Arizona, United States, North America | https://globalcynergies.com/ |
| FCM Travel Solutions | View profile | 5001-10000 | Boston, Massachusetts, United States, North America | https://www.us.fcm.travel |
| ATPI Limited | View profile | 1001-5000 | London, England, United Kingdom, Europe | http://www.atpi.com/ |
| Conference Care | View profile | 11-50 | Hinckley, Leicestershire, United Kingdom, Europe | https://www.conferencecare.com |
| Maritz | View profile | 1001-5000 | Fenton, Missouri, United States, North America | http://www.maritz.com |
| BCD Meetings & Events | View profile | 501-1000 | Chicago, Illinois, United States, North America | http://www.bcdme.com |
| CWT Meetings & Events | View profile | 1001-5000 | Dublin, Dublin, Ireland, Europe | https://www.cwt-meetings-events.co.uk |
| Aviareps AG | View profile | 501-1000 | Munich, Bayern, Germany, Europe | https://www.aviareps.com/ |
| CWT | View profile | 10001+ | Minnetonka, Minnesota, United States, North America | http://www.mycwt.com/ |
| American Express Co | View profile | 74600 | 200 Vesey Street, New York, NY, United States, 10285 | https://www.americanexpress.com |
Europe mice market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to mice market will help companies and investors design strategic landscapes.
Meetings was the largest segment with a revenue share of 43.79% in 2024. Horizon Databook has segmented the Europe mice market based on meetings, incentives, conferences, events covering the revenue growth of each sub-segment from 2018 to 2030.
The European MICE market is large and rising, with a beneficial impact on the growth of enterprises, communities, and destinations. As the penetration of MICE events increases in Europe, resorts in the region are adapting to specialized MICE hotel locations and services.
This diversification of hotel operations provides a greater advantage for MICE reservations. For instance, Grand Luxor Hotel based in Spain is offering services for team building, experiential events, corporate events, corporate incentives, trade fairs and exhibitions, hybrid events, and more.
Reasons to subscribe to Europe mice market databook:
-
Access to comprehensive data: Horizon Databook provides over 1 million market statistics and 20,000+ reports, offering extensive coverage across various industries and regions.
-
Informed decision making: Subscribers gain insights into market trends, customer preferences, and competitor strategies, empowering informed business decisions.
-
Cost-Effective solution: It's recognized as the world's most cost-effective market research database, offering high ROI through its vast repository of data and reports.
-
Customizable reports: Tailored reports and analytics allow companies to drill down into specific markets, demographics, or product segments, adapting to unique business needs.
-
Strategic advantage: By staying updated with the latest market intelligence, companies can stay ahead of competitors, anticipate industry shifts, and capitalize on emerging opportunities.
Target buyers of Europe mice market databook
-
Our clientele includes a mix of mice market companies, investment firms, advisory firms & academic institutions.
-
30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
-
Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
-
The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of continent-level data and insights on the Europe mice market , including forecasts for subscribers. This continent databook contains high-level insights into Europe mice market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
Partial client list
Europe mice market size, by country, 2018-2030 (US$M)
Europe MICE Market Outlook Share, 2024 & 2030 (US$M)
Related statistics
Sign up - it's easy, and free!
Sign up and get instant basic access to databook, upgrade
when ready, or enjoy our
free plan indefinitely.
Included in Horizon account
- 30K+ Global Market Reports
- 120K+ Country Reports
- 1.2M+ Market Statistics
- 200K+ Company Profiles
- Industry insights and more
