Europe Mice Market Size & Outlook, 2025-2030
Global Market
Related Markets
Europe mice market highlights
- The Europe mice market generated a revenue of USD 437,372.2 million in 2024.
- The market is expected to grow at a CAGR of 9.5% from 2025 to 2030.
- In terms of segment, meetings was the largest revenue generating event type in 2024.
- Incentives is the most lucrative event type segment registering the fastest growth during the forecast period.
- Country-wise, Germany is expected to register the highest CAGR from 2025 to 2030.
Europe data book summary
| Market revenue in 2024 | USD 437,372.2 million |
| Market revenue in 2030 | USD 751,490.6 million |
| Growth rate | 9.5% (CAGR from 2025 to 2030) |
| Largest segment | Meetings |
| Fastest growing segment | Incentives |
| Historical data covered | 2018 - 2023 |
| Base year for estimation | 2024 |
| Forecast period covered | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Meetings, Incentives, Conferences, Events |
| Key market players worldwide | American Express Co, CWT Meetings & Events, BCD Meetings & Events, Maritz, Conference Care, ATPI Limited, FCM Travel Solutions, Global Cynergies, Aviareps AG, ITL World, Questex, Global Business Travel Group Inc Ordinary Shares - Class A, Meetings & Incentives Worldwide, One10, Creative Group, CWT |
Other key industry trends
- In terms of revenue, Europe region accounted for 50.2% of the global mice market in 2024.
- Globally, Europe is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 355,732.6 million by 2030.
The European MICE market is large and rising, with a beneficial impact on the growth of enterprises, communities, and destinations. As the penetration of MICE events increases in Europe, resorts in the region are adapting to specialized MICE hotel locations and services.
This diversification of hotel operations provides a greater advantage for MICE reservations. For instance, Grand Luxor Hotel based in Spain is offering services for team building, experiential events, corporate events, corporate incentives, trade fairs and exhibitions, hybrid events, and more.
Key Regions:U.S., UK, Japan, Brazil, South Africa
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MICE Market Scope
MICE Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| American Express Co | View profile | 74,600 | 200 Vesey Street, New York, NY, United States, 10285 | www.americanexpress.com |
| CWT | View profile | 10001+ | Minnetonka, Minnesota, United States, North America | www.mycwt.com/ |
| Aviareps AG | View profile | 501-1000 | Munich, Bayern, Germany, Europe | www.aviareps.com/ |
| CWT Meetings & Events | View profile | 1001-5000 | Dublin, Dublin, Ireland, Europe | www.cwt-meetings-events.co.uk |
| BCD Meetings & Events | View profile | 501-1000 | Chicago, Illinois, United States, North America | www.bcdme.com |
| Maritz | View profile | 1001-5000 | Fenton, Missouri, United States, North America | www.maritz.com |
| Conference Care | View profile | 11-50 | Hinckley, Leicestershire, United Kingdom, Europe | www.conferencecare.com |
| ATPI Limited | View profile | 1001-5000 | London, England, United Kingdom, Europe | www.atpi.com/ |
| FCM Travel Solutions | View profile | 5001-10000 | Boston, Massachusetts, United States, North America | www.us.fcm.travel |
| Global Cynergies | View profile | 51-100 | Scottsdale, Arizona, United States, North America | globalcynergies.com/ |
Europe MICE Market Outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to MICE Market Outlook will help companies and investors design strategic landscapes.
Meetings was the largest segment with a revenue share of 43.79% in 2024.
Horizon Databook has segmented the Europe mice market based on meetings, incentives, conferences, events covering the revenue growth of each sub-segment from 2018 to 2030.
The European MICE market is large and rising, with a beneficial impact on the growth of enterprises, communities, and destinations. As the penetration of MICE events increases in Europe, resorts in the region are adapting to specialized MICE hotel locations and services.
This diversification of hotel operations provides a greater advantage for MICE reservations. For instance, Grand Luxor Hotel based in Spain is offering services for team building, experiential events, corporate events, corporate incentives, trade fairs and exhibitions, hybrid events, and more.
- Europe Mice Market Event Type Outlook (Revenue, USD Million , 2018-2030)
- Meetings
- Incentives
- Conferences
- Events
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Target buyers of MICE Market Outlook databook
- Our clientele includes a mix of MICE Market Outlook companies, investment firms, advisory firms & academic institutions.
- 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Horizon Databook provides a detailed overview of continent-level data and insights on the Europe MICE Market Outlook, including forecasts for subscribers. This continent databook contains high-level insights into Europe MICE Market Outlook from 2018 to 2030, including revenue numbers, major trends, and company profiles.
Europe Mice Market, 2018-2030 (US$M)
Europe mice market statistics, by event type, 2018-2030 (US$M)
