North America Mice Market Size & Outlook, 2025-2030
Global Market
Related Markets
North America mice market highlights
- The North America mice market generated a revenue of USD 140,626.8 million in 2024.
- The market is expected to grow at a CAGR of 8.1% from 2025 to 2030.
- In terms of segment, meetings was the largest revenue generating event type in 2024.
- Incentives is the most lucrative event type segment registering the fastest growth during the forecast period.
- Country-wise, Canada is expected to register the highest CAGR from 2025 to 2030.
North America data book summary
| Market revenue in 2024 | USD 140,626.8 million |
| Market revenue in 2030 | USD 223,121.3 million |
| Growth rate | 8.1% (CAGR from 2025 to 2030) |
| Largest segment | Meetings |
| Fastest growing segment | Incentives |
| Historical data covered | 2018 - 2023 |
| Base year for estimation | 2024 |
| Forecast period covered | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Meetings, Incentives, Conferences, Events |
| Key market players worldwide | American Express Co, CWT Meetings & Events, BCD Meetings & Events, Maritz, Conference Care, ATPI Limited, FCM Travel Solutions, Global Cynergies, Aviareps AG, ITL World, Questex, Global Business Travel Group Inc Ordinary Shares - Class A, Meetings & Incentives Worldwide, One10, Creative Group, CWT |
Other key industry trends
- In terms of revenue, North America region accounted for 16.2% of the global mice market in 2024.
- Globally, Europe is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 355,732.6 million by 2030.
A rise in business travel coupled with high demand for business leisure trips is anticipated to drive the demand for the MICE industry in the region. For instance, as per American Express Survey, 75% of travelers are interested in business travel. Factors such as work training, networking, and conferences are propelling consumers to opt for business travel.
With growth in business and leisure tourists, there is an increase in the number of business travel agencies entering the market, assisting the MICE industry to have a high potential, enabling booking and destination selection much easier than the conventional booking structure.
Key Regions:U.S., UK, Japan, Brazil, South Africa
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MICE Market Scope
MICE Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| American Express Co | View profile | 74,600 | 200 Vesey Street, New York, NY, United States, 10285 | www.americanexpress.com |
| CWT | View profile | 10001+ | Minnetonka, Minnesota, United States, North America | www.mycwt.com/ |
| Aviareps AG | View profile | 501-1000 | Munich, Bayern, Germany, Europe | www.aviareps.com/ |
| CWT Meetings & Events | View profile | 1001-5000 | Dublin, Dublin, Ireland, Europe | www.cwt-meetings-events.co.uk |
| BCD Meetings & Events | View profile | 501-1000 | Chicago, Illinois, United States, North America | www.bcdme.com |
| Maritz | View profile | 1001-5000 | Fenton, Missouri, United States, North America | www.maritz.com |
| Conference Care | View profile | 11-50 | Hinckley, Leicestershire, United Kingdom, Europe | www.conferencecare.com |
| ATPI Limited | View profile | 1001-5000 | London, England, United Kingdom, Europe | www.atpi.com/ |
| FCM Travel Solutions | View profile | 5001-10000 | Boston, Massachusetts, United States, North America | www.us.fcm.travel |
| Global Cynergies | View profile | 51-100 | Scottsdale, Arizona, United States, North America | globalcynergies.com/ |
North America MICE Market Outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to MICE Market Outlook will help companies and investors design strategic landscapes.
Meetings was the largest segment with a revenue share of 45.81% in 2024.
Horizon Databook has segmented the North America mice market based on meetings, incentives, conferences, events covering the revenue growth of each sub-segment from 2018 to 2030.
A rise in business travel coupled with high demand for business leisure trips is anticipated to drive the demand for the MICE industry in the region. For instance, as per American Express Survey, 75% of travelers are interested in business travel. Factors such as work training, networking, and conferences are propelling consumers to opt for business travel.
With growth in business and leisure tourists, there is an increase in the number of business travel agencies entering the market, assisting the MICE industry to have a high potential, enabling booking and destination selection much easier than the conventional booking structure.
- North America Mice Market Event Type Outlook (Revenue, USD Million , 2018-2030)
- Meetings
- Incentives
- Conferences
- Events
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Horizon Databook provides a detailed overview of continent-level data and insights on the North America MICE Market Outlook, including forecasts for subscribers. This continent databook contains high-level insights into North America MICE Market Outlook from 2018 to 2030, including revenue numbers, major trends, and company profiles.
North America Mice Market, 2018-2030 (US$M)
North America mice market statistics, by event type, 2018-2030 (US$M)
