U.S. Mice Market Size & Outlook, 2025-2030
Global Market
Related Markets
U.S. mice market highlights
- The U.S. mice market generated a revenue of USD 102,781.4 million in 2024 and is expected to reach USD 161,539.9 million by 2030.
- The U.S. market is expected to grow at a CAGR of 7.9% from 2025 to 2030.
- In terms of segment, meetings was the largest revenue generating event type in 2024.
- Incentives is the most lucrative event type segment registering the fastest growth during the forecast period.
Mice market data book summary
| Market revenue in 2024 | USD 102,781.4 million |
| Market revenue in 2030 | USD 161,539.9 million |
| Growth rate | 7.9% (CAGR from 2025 to 2030) |
| Largest segment | Meetings |
| Fastest growing segment | Incentives |
| Historical data | 2018 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Meetings, Incentives, Conferences, Events |
| Key market players worldwide | American Express Co, CWT Meetings & Events, BCD Meetings & Events, Maritz, Conference Care, ATPI Limited, FCM Travel Solutions, Global Cynergies, Aviareps AG, ITL World, Questex, Global Business Travel Group Inc Ordinary Shares - Class A, Meetings & Incentives Worldwide, One10, Creative Group, CWT |
Other key industry trends
- In terms of revenue, U.S. accounted for 11.8% of the global mice market in 2024.
- Country-wise, Germany is expected to lead the global market in terms of revenue in 2030.
- In North America, U.S. mice market is projected to lead the regional market in terms of revenue in 2030.
- Canada is the fastest growing regional market in North America and is projected to reach USD 37,707.5 million by 2030.
Conference and exhibition travel in the U.S. is one of the most exciting and lucrative markets in the world. With many companies increasingly turning to trade shows to introduce and advertise new products, the trade show sector has never been more popular than it was in 2019.
For instance, The Electronic Entertainment Expo (E3) is the largest global trade expo for computer and video games. E3 is an annual event held in June at the Los Angeles Convention Center that involves game developers from across the world displaying their upcoming games and related products for the retail and wholesale sectors.
Key Regions:U.S., UK, Japan, Brazil, South Africa
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MICE Market Scope
MICE Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| American Express Co | View profile | 74,600 | 200 Vesey Street, New York, NY, United States, 10285 | www.americanexpress.com |
| CWT | View profile | 10001+ | Minnetonka, Minnesota, United States, North America | www.mycwt.com/ |
| Aviareps AG | View profile | 501-1000 | Munich, Bayern, Germany, Europe | www.aviareps.com/ |
| CWT Meetings & Events | View profile | 1001-5000 | Dublin, Dublin, Ireland, Europe | www.cwt-meetings-events.co.uk |
| BCD Meetings & Events | View profile | 501-1000 | Chicago, Illinois, United States, North America | www.bcdme.com |
| Maritz | View profile | 1001-5000 | Fenton, Missouri, United States, North America | www.maritz.com |
| Conference Care | View profile | 11-50 | Hinckley, Leicestershire, United Kingdom, Europe | www.conferencecare.com |
| ATPI Limited | View profile | 1001-5000 | London, England, United Kingdom, Europe | www.atpi.com/ |
| FCM Travel Solutions | View profile | 5001-10000 | Boston, Massachusetts, United States, North America | www.us.fcm.travel |
| Global Cynergies | View profile | 51-100 | Scottsdale, Arizona, United States, North America | globalcynergies.com/ |
U.S. MICE Market Outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to MICE Market Outlook will help companies and investors design strategic landscapes.
Meetings was the largest segment with a revenue share of 45.44% in 2024.
Horizon Databook has segmented the U.S. mice market based on meetings, incentives, conferences, events covering the revenue growth of each sub-segment from 2018 to 2030.
Conference and exhibition travel in the U.S. is one of the most exciting and lucrative markets in the world. With many companies increasingly turning to trade shows to introduce and advertise new products, the trade show sector has never been more popular than it was in 2019.
For instance, The Electronic Entertainment Expo (E3) is the largest global trade expo for computer and video games. E3 is an annual event held in June at the Los Angeles Convention Center that involves game developers from across the world displaying their upcoming games and related products for the retail and wholesale sectors.
- U.S. Mice Market Event Type Outlook (Revenue, USD Million , 2018-2030)
- Meetings
- Incentives
- Conferences
- Events
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Horizon Databook provides a detailed overview of country-level data and insights on the U.S. MICE Market Outlook, including forecasts for subscribers. This country databook contains high-level insights into U.S. MICE Market Outlook from 2018 to 2030, including revenue numbers, major trends, and company profiles.
U.S. Mice Market, 2018-2030 (US$M)
U.S. mice market statistics, by event type, 2018-2030 (US$M)
