Germany Mice Market Size & Outlook, 2025-2030
Global Market
Related Markets
Germany mice market highlights
- The Germany mice market generated a revenue of USD 118,963.3 million in 2024 and is expected to reach USD 228,453.1 million by 2030.
- The Germany market is expected to grow at a CAGR of 11.6% from 2025 to 2030.
- In terms of segment, meetings was the largest revenue generating event type in 2024.
- Incentives is the most lucrative event type segment registering the fastest growth during the forecast period.
Mice market data book summary
| Market revenue in 2024 | USD 118,963.3 million |
| Market revenue in 2030 | USD 228,453.1 million |
| Growth rate | 11.6% (CAGR from 2025 to 2030) |
| Largest segment | Meetings |
| Fastest growing segment | Incentives |
| Historical data | 2018 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Meetings, Incentives, Conferences, Events |
| Key market players worldwide | American Express Co, CWT Meetings & Events, BCD Meetings & Events, Maritz, Conference Care, ATPI Limited, FCM Travel Solutions, Global Cynergies, Aviareps AG, ITL World, Questex, Global Business Travel Group Inc Ordinary Shares - Class A, Meetings & Incentives Worldwide, One10, Creative Group, CWT |
Other key industry trends
- In terms of revenue, Germany accounted for 13.7% of the global mice market in 2024.
- Country-wise, Germany is expected to lead the global market in terms of revenue in 2030.
- In Europe, Germany mice market is projected to lead the regional market in terms of revenue in 2030.
- Germany is the fastest growing regional market in Europe and is projected to reach USD 228,453.1 million by 2030.
With over 110,000 attendees and 10,000 exhibitors spread out over 160,000 m2, ITB Berlin is the biggest tourist show in Germany, scheduled for 7–9 March in 2023. It brings together all of the key segments in one place, including leisure, business, and MICE travel, as well as emerging niches like travel technology, youth travel, adventure travel, and the ground-breaking subject of CSR and responsible tourism.
Such conventions are expected to boost business travel activities in the country. With an increase in the number of companies opting for a hybrid work culture, there has been a growth in MICE market penetration.
Key Regions:U.S., UK, Japan, Brazil, South Africa
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MICE Market Scope
MICE Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| American Express Co | View profile | 74,600 | 200 Vesey Street, New York, NY, United States, 10285 | www.americanexpress.com |
| CWT | View profile | 10001+ | Minnetonka, Minnesota, United States, North America | www.mycwt.com/ |
| Aviareps AG | View profile | 501-1000 | Munich, Bayern, Germany, Europe | www.aviareps.com/ |
| CWT Meetings & Events | View profile | 1001-5000 | Dublin, Dublin, Ireland, Europe | www.cwt-meetings-events.co.uk |
| BCD Meetings & Events | View profile | 501-1000 | Chicago, Illinois, United States, North America | www.bcdme.com |
| Maritz | View profile | 1001-5000 | Fenton, Missouri, United States, North America | www.maritz.com |
| Conference Care | View profile | 11-50 | Hinckley, Leicestershire, United Kingdom, Europe | www.conferencecare.com |
| ATPI Limited | View profile | 1001-5000 | London, England, United Kingdom, Europe | www.atpi.com/ |
| FCM Travel Solutions | View profile | 5001-10000 | Boston, Massachusetts, United States, North America | www.us.fcm.travel |
| Global Cynergies | View profile | 51-100 | Scottsdale, Arizona, United States, North America | globalcynergies.com/ |
Germany MICE Market Outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to MICE Market Outlook will help companies and investors design strategic landscapes.
Meetings was the largest segment with a revenue share of 45.53% in 2024.
Horizon Databook has segmented the Germany mice market based on meetings, incentives, conferences, events covering the revenue growth of each sub-segment from 2018 to 2030.
With over 110,000 attendees and 10,000 exhibitors spread out over 160,000 m2, ITB Berlin is the biggest tourist show in Germany, scheduled for 7–9 March in 2023. It brings together all of the key segments in one place, including leisure, business, and MICE travel, as well as emerging niches like travel technology, youth travel, adventure travel, and the ground-breaking subject of CSR and responsible tourism.
Such conventions are expected to boost business travel activities in the country. With an increase in the number of companies opting for a hybrid work culture, there has been a growth in MICE market penetration.
- Germany Mice Market Event Type Outlook (Revenue, USD Million , 2018-2030)
- Meetings
- Incentives
- Conferences
- Events
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Horizon Databook provides a detailed overview of country-level data and insights on the Germany MICE Market Outlook, including forecasts for subscribers. This country databook contains high-level insights into Germany MICE Market Outlook from 2018 to 2030, including revenue numbers, major trends, and company profiles.
Germany Mice Market, 2018-2030 (US$M)
Germany mice market statistics, by event type, 2018-2030 (US$M)
