Japan Mice Market Size & Outlook, 2025-2030
Global Market
Related Markets
Japan mice market highlights
- The Japan mice market generated a revenue of USD 23,449.8 million in 2024 and is expected to reach USD 43,120.1 million by 2030.
- The Japan market is expected to grow at a CAGR of 10.8% from 2025 to 2030.
- In terms of segment, meetings was the largest revenue generating event type in 2024.
- Incentives is the most lucrative event type segment registering the fastest growth during the forecast period.
Mice market data book summary
| Market revenue in 2024 | USD 23,449.8 million |
| Market revenue in 2030 | USD 43,120.1 million |
| Growth rate | 10.8% (CAGR from 2025 to 2030) |
| Largest segment | Meetings |
| Fastest growing segment | Incentives |
| Historical data | 2018 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Meetings, Incentives, Conferences, Events |
| Key market players worldwide | American Express Co, CWT Meetings & Events, BCD Meetings & Events, Maritz, Conference Care, ATPI Limited, FCM Travel Solutions, Global Cynergies, Aviareps AG, ITL World, Questex, Global Business Travel Group Inc Ordinary Shares - Class A, Meetings & Incentives Worldwide, One10, Creative Group, CWT |
Other key industry trends
- In terms of revenue, Japan accounted for 2.7% of the global mice market in 2024.
- Country-wise, Germany is expected to lead the global market in terms of revenue in 2030.
- In Asia Pacific, China mice market is projected to lead the regional market in terms of revenue in 2030.
- India is the fastest growing regional market in Asia Pacific and is projected to reach USD 103,686.5 million by 2030.
The increasing number of tourist arrivals in Japan will bode well for the MICE market. For Instance, according to Japan National Tourist Organization, tourist Arrivals in Japan increased to 1,370,000 in December from 934,500 in November of 2022.
Moreover, according to WorldData.info, Japan produced over USD 11.40 billion in revenue from tourism alone in 2020. This is equivalent to 0.23 percent of the country's GDP and almost 35 percent of all foreign tourism receipts in East Asia. The conference segment contributed a significant market share of the Japan MICE market in 2021.
The increasing number of conferences in the country is expected to boost the MICE market over the forecast period. According to Conference Index, 29 international conferences were held in Japan in 2021, with seven conferences each occurring in October and November.
Key Regions:U.S., UK, Japan, Brazil, South Africa
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MICE Market Scope
MICE Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| American Express Co | View profile | 74,600 | 200 Vesey Street, New York, NY, United States, 10285 | www.americanexpress.com |
| CWT | View profile | 10001+ | Minnetonka, Minnesota, United States, North America | www.mycwt.com/ |
| Aviareps AG | View profile | 501-1000 | Munich, Bayern, Germany, Europe | www.aviareps.com/ |
| CWT Meetings & Events | View profile | 1001-5000 | Dublin, Dublin, Ireland, Europe | www.cwt-meetings-events.co.uk |
| BCD Meetings & Events | View profile | 501-1000 | Chicago, Illinois, United States, North America | www.bcdme.com |
| Maritz | View profile | 1001-5000 | Fenton, Missouri, United States, North America | www.maritz.com |
| Conference Care | View profile | 11-50 | Hinckley, Leicestershire, United Kingdom, Europe | www.conferencecare.com |
| ATPI Limited | View profile | 1001-5000 | London, England, United Kingdom, Europe | www.atpi.com/ |
| FCM Travel Solutions | View profile | 5001-10000 | Boston, Massachusetts, United States, North America | www.us.fcm.travel |
| Global Cynergies | View profile | 51-100 | Scottsdale, Arizona, United States, North America | globalcynergies.com/ |
Japan MICE Market Outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to MICE Market Outlook will help companies and investors design strategic landscapes.
Meetings was the largest segment with a revenue share of 45.88% in 2024.
Horizon Databook has segmented the Japan mice market based on meetings, incentives, conferences, events covering the revenue growth of each sub-segment from 2018 to 2030.
The increasing number of tourist arrivals in Japan will bode well for the MICE market. For Instance, according to Japan National Tourist Organization, tourist Arrivals in Japan increased to 1,370,000 in December from 934,500 in November of 2022.
Moreover, according to WorldData.info, Japan produced over USD 11.40 billion in revenue from tourism alone in 2020. This is equivalent to 0.23 percent of the country's GDP and almost 35 percent of all foreign tourism receipts in East Asia. The conference segment contributed a significant market share of the Japan MICE market in 2021.
The increasing number of conferences in the country is expected to boost the MICE market over the forecast period. According to Conference Index, 29 international conferences were held in Japan in 2021, with seven conferences each occurring in October and November.
- Japan Mice Market Event Type Outlook (Revenue, USD Million , 2018-2030)
- Meetings
- Incentives
- Conferences
- Events
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Horizon Databook provides a detailed overview of country-level data and insights on the Japan MICE Market Outlook, including forecasts for subscribers. This country databook contains high-level insights into Japan MICE Market Outlook from 2018 to 2030, including revenue numbers, major trends, and company profiles.
Japan Mice Market, 2018-2030 (US$M)
Japan mice market statistics, by event type, 2018-2030 (US$M)
